{"title":"NikonSonyFuji10","description":"","products":[{"product_id":"136733","title":"Sony Alpha A7 Mark IV Body","description":"\u003cp data-start=\"179\" data-end=\"432\"\u003e The Sony A7 IV is a full-frame mirrorless camera that combines exceptional image quality, advanced autofocus, and sophisticated video capabilities. A versatile camera designed to support the creativity of today's photographers and videographers.\u003c\/p\u003e\n\n\u003ch3 data-start=\"433\" data-end=\"451\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"452\" data-end=\"1210\"\u003e \u003cstrong data-start=\"452\" data-end=\"482\"\u003e33 MP full-frame sensor\u003c\/strong\u003e : detailed images, high dynamic range and superb low-light performance.\u003cbr data-start=\"561\" data-end=\"564\"\u003e \u003cstrong data-start=\"564\" data-end=\"587\"\u003eBIONZ XR processor\u003c\/strong\u003e : responsive and intelligent autofocus, eye tracking (humans \/ animals \/ birds) in photo and video.\u003cbr data-start=\"687\" data-end=\"690\"\u003e \u003cstrong data-start=\"690\" data-end=\"719\"\u003e4K 60p 10-bit 4:2:2 video\u003c\/strong\u003e : professional rendering, rich colors and wide margin in color grading. \u003cbr data-start=\"788\" data-end=\"791\"\u003e\u003cstrong data-start=\"791\" data-end=\"833\"\u003e5-axis stabilization up to 5.5 stops\u003c\/strong\u003e : sharp photos even handheld.\u003cbr data-start=\"868\" data-end=\"871\"\u003e \u003cstrong data-start=\"871\" data-end=\"896\"\u003eRapid shooting up to 10 fps\u003c\/strong\u003e with full AF\/AE tracking: perfect for action and reportage.\u003cbr data-start=\"962\" data-end=\"965\"\u003e \u003cstrong data-start=\"965\" data-end=\"1010\"\u003eTiltable screen on ball joint + OLED viewfinder\u003c\/strong\u003e : total freedom of framing.\u003cbr data-start=\"1039\" data-end=\"1042\"\u003e \u003cstrong data-start=\"1042\" data-end=\"1081\"\u003eDual SD UHS-II + CFexpress A slot\u003c\/strong\u003e : flexible and secure workflow.\u003cbr data-start=\"1114\" data-end=\"1117\"\u003e \u003cstrong data-start=\"1117\" data-end=\"1141\" data-is-only-node=\"\"\u003eAdvanced connectivity\u003c\/strong\u003e : Wi-Fi \/ Bluetooth \/ USB-C 3.2 for fast streaming and transfer.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1211\" data-end=\"1247\"\u003e Designed for professionals and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1248\" data-end=\"1471\"\u003e Robust, ergonomic, and weather-sealed, the A7 IV is designed for long days of work in the field. The Sony E-mount offers a wide selection of lenses for all styles: portrait, sports, travel, wedding, nature…\u003c\/p\u003e\n\n\u003ch3 data-start=\"1472\" data-end=\"1488\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1489\" data-end=\"1659\"\u003e Versatile photographers and videographers \u003cbr data-start=\"1526\" data-end=\"1529\"\u003eDemanding content creators seeking a high-performance hybrid solution\u003cbr data-start=\"1602\" data-end=\"1605\"\u003e Professionals seeking a reliable and scalable tool\u003c\/p\u003e\n\n\u003ch3 data-start=\"1660\" data-end=\"1692\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1693\" data-end=\"1903\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1719\" data-end=\"1722\"\u003e Professional after-sales service and in-store expertise\u003cbr data-start=\"1779\" data-end=\"1782\"\u003e In-store pickup and free personalized advice\u003cbr\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52191239897426,"sku":"136733|||","price":1678.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_136733_1_ILCE-7M4_lcd_side_front.webp?v=1764794814"},{"product_id":"144000","title":"Sony Alpha 6700 Set black 16-50mm","description":"\u003cp data-start=\"170\" data-end=\"438\"\u003e The Sony Alpha 6700 is a high-performance APS-C camera designed for photographers and videographers who want a lightweight, fast, and versatile device. Thanks to its AI-enhanced autofocus and excellent image quality, it excels in both still photography and videography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"439\" data-end=\"457\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"458\" data-end=\"1269\"\u003e \u003cstrong data-start=\"458\" data-end=\"481\"\u003e26 MP APS-C sensor\u003c\/strong\u003e : sharp image quality, accurate colors and very good low-light performance. \u003cbr data-start=\"568\" data-end=\"571\"\u003e\u003cstrong data-start=\"571\" data-end=\"605\"\u003eBIONZ XR processor + AI unit\u003c\/strong\u003e : next generation autofocus, eye tracking (humans \/ animals \/ birds) with exceptional reliability.\u003cbr data-start=\"718\" data-end=\"721\"\u003e \u003cstrong data-start=\"721\" data-end=\"747\"\u003e4K 60p \/ 4K 120p 10-bit 4:2:2 video\u003c\/strong\u003e : cinematic rendering, ideal for demanding creators.\u003cbr data-start=\"812\" data-end=\"815\"\u003e \u003cstrong data-start=\"815\" data-end=\"839\"\u003e5-axis stabilization\u003c\/strong\u003e : smooth shooting and sharp images even when handheld.\u003cbr data-start=\"897\" data-end=\"900\"\u003e \u003cstrong data-start=\"900\" data-end=\"917\"\u003e11 fps burst shooting\u003c\/strong\u003e with continuous AF\/AE: perfect for action and sports photography.\u003cbr data-start=\"982\" data-end=\"985\"\u003e \u003cstrong data-start=\"985\" data-end=\"1030\"\u003eTiltable screen on ball joint + OLED viewfinder\u003c\/strong\u003e : comfortable framing in all situations.\u003cbr data-start=\"1080\" data-end=\"1083\"\u003e \u003cstrong data-start=\"1083\" data-end=\"1103\"\u003eCompact and lightweight\u003c\/strong\u003e : ideal for travel, street photography and mobile creators. \u003cbr data-start=\"1169\" data-end=\"1172\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1197\" data-is-only-node=\"\"\u003eFull connectivity\u003c\/strong\u003e : Wi-Fi, Bluetooth, USB-C for fast transfer and remote control.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1270\" data-end=\"1306\"\u003e Designed for professionals and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1307\" data-end=\"1551\"\u003e Lightweight yet robust, the Alpha 6700 brings the power of Sony's high-end autofocus to a compact body. With its APS-C E-mount, it offers a wide range of lightweight, high-performance lenses, perfect for both stills and video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1552\" data-end=\"1568\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1569\" data-end=\"1738\"\u003e Vloggers, content creators and videographers\u003cbr data-start=\"1613\" data-end=\"1616\"\u003e Travel photographers, portrait photographers, nature photographers, street photographers\u003cbr data-start=\"1670\" data-end=\"1673\"\u003e Users looking for a powerful, compact and versatile hybrid\u003c\/p\u003e\n\n\u003ch3 data-start=\"1739\" data-end=\"1771\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1772\" data-end=\"1983\"\u003e 3-year Sony Switzerland warranty\u003cbr data-start=\"1798\" data-end=\"1801\"\u003e Professional after-sales service guaranteed in our stores\u003cbr data-start=\"1860\" data-end=\"1863\"\u003e Free in-store pickup and personalized advice\u003cbr\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52191261557074,"sku":"144000|||","price":1298.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_144000_01.webp?v=1764795698"},{"product_id":"138828","title":"Sony Alpha 6700 Set black 18-135mm","description":"\u003cp data-start=\"170\" data-end=\"438\"\u003eThe Sony Alpha 6700 is a high-performance APS-C camera designed for photographers and videographers who want a lightweight, fast, and versatile device. Thanks to its AI-enhanced autofocus and excellent image quality, it excels in both still photography and videography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"439\" data-end=\"457\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"458\" data-end=\"1269\"\u003e \u003cstrong data-start=\"458\" data-end=\"481\"\u003e26 MP APS-C sensor\u003c\/strong\u003e : sharp image quality, accurate colors and very good low-light performance.\u003cbr data-start=\"568\" data-end=\"571\"\u003e \u003cstrong data-start=\"571\" data-end=\"605\"\u003eBIONZ XR processor + AI unit\u003c\/strong\u003e : next generation autofocus, eye tracking (humans \/ animals \/ birds) with exceptional reliability.\u003cbr data-start=\"718\" data-end=\"721\"\u003e \u003cstrong data-start=\"721\" data-end=\"747\"\u003e4K 60p \/ 4K 120p 10-bit 4:2:2 video\u003c\/strong\u003e : cinematic rendering, ideal for demanding creators.\u003cbr data-start=\"812\" data-end=\"815\"\u003e \u003cstrong data-start=\"815\" data-end=\"839\"\u003e5-axis stabilization\u003c\/strong\u003e : smooth shooting and sharp images even when handheld. \u003cbr data-start=\"897\" data-end=\"900\"\u003e\u003cstrong data-start=\"900\" data-end=\"917\"\u003e11 fps burst shooting\u003c\/strong\u003e with continuous AF\/AE: perfect for action and sports photography.\u003cbr data-start=\"982\" data-end=\"985\"\u003e \u003cstrong data-start=\"985\" data-end=\"1030\"\u003eTiltable screen on ball joint + OLED viewfinder\u003c\/strong\u003e : comfortable framing in all situations.\u003cbr data-start=\"1080\" data-end=\"1083\"\u003e \u003cstrong data-start=\"1083\" data-end=\"1103\"\u003eCompact and lightweight\u003c\/strong\u003e : ideal for travel, street photography and mobile creators.\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e \u003cstrong data-start=\"1172\" data-end=\"1197\" data-is-only-node=\"\"\u003eFull connectivity\u003c\/strong\u003e : Wi-Fi, Bluetooth, USB-C for fast transfer and remote control.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1270\" data-end=\"1306\"\u003e Designed for professionals and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1307\" data-end=\"1551\"\u003e Lightweight yet robust, the Alpha 6700 brings the power of Sony's high-end autofocus to a compact body. With its APS-C E-mount, it offers a wide range of lightweight, high-performance lenses, perfect for both stills and video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1552\" data-end=\"1568\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1569\" data-end=\"1738\"\u003e Vloggers, content creators and videographers\u003cbr data-start=\"1613\" data-end=\"1616\"\u003e Travel photographers, portrait photographers, nature photographers, street photographers \u003cbr data-start=\"1670\" data-end=\"1673\"\u003eUsers looking for a powerful, compact and versatile hybrid\u003c\/p\u003e\n\n\u003ch3 data-start=\"1739\" data-end=\"1771\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1772\" data-end=\"1983\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1798\" data-end=\"1801\"\u003e Professional after-sales service guaranteed in our stores\u003cbr data-start=\"1860\" data-end=\"1863\"\u003e Free in-store pickup and personalized advice\u003cbr\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52191262081362,"sku":"138828|||","price":1498.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_138828_1_ILCE6700.webp?v=1764795860"},{"product_id":"138959","title":"Sony Alpha A7CR Silver Body","description":"\u003ch2 data-start=\"88\" data-end=\"141\"\u003e Sony A7C R – High Resolution in a Compact Format\u003c\/h2\u003e\n\n \u003cp data-start=\"143\" data-end=\"430\"\u003eThe Sony A7C R brings the image quality of high-end full-frame cameras to an ultra-compact body. With its 61MP sensor and AI-enhanced autofocus, it's the ideal companion for demanding photographers who want to travel light without compromising on performance.\u003c\/p\u003e\n\n\u003ch3 data-start=\"432\" data-end=\"450\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"451\" data-end=\"1199\"\u003e \u003cstrong data-start=\"451\" data-end=\"481\"\u003e61 MP full-frame sensor\u003c\/strong\u003e : exceptional level of detail, perfect for portrait, landscape and large prints.\u003cbr data-start=\"574\" data-end=\"577\"\u003e \u003cstrong data-start=\"577\" data-end=\"611\"\u003eBIONZ XR processor + AI unit\u003c\/strong\u003e : latest generation autofocus with advanced tracking of human, animal and bird eyes.\u003cbr data-start=\"702\" data-end=\"705\"\u003e \u003cstrong data-start=\"705\" data-end=\"730\"\u003e4K 60p \/ 10-bit video\u003c\/strong\u003e : cinematic rendering and great flexibility in post-production.\u003cbr data-start=\"787\" data-end=\"790\"\u003e \u003cstrong data-start=\"790\" data-end=\"814\"\u003e5-axis stabilization\u003c\/strong\u003e : sharp handheld photos even in low light. \u003cbr data-start=\"866\" data-end=\"869\"\u003e\u003cstrong data-start=\"869\" data-end=\"897\"\u003eCompact and lightweight body\u003c\/strong\u003e : ideal for travel and discretion in urban reporting.\u003cbr data-start=\"958\" data-end=\"961\"\u003e \u003cstrong data-start=\"961\" data-end=\"1012\"\u003eTilting screen + high-resolution OLED viewfinder\u003c\/strong\u003e : total framing freedom.\u003cbr data-start=\"1041\" data-end=\"1044\"\u003e \u003cstrong data-start=\"1044\" data-end=\"1068\"\u003eRapid shooting up to 8 fps\u003c\/strong\u003e with continuous AF\/AE: captures decisive moments.\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e \u003cstrong data-start=\"1123\" data-end=\"1163\"\u003eDual SD\/CFexpress A slot + USB-C\u003c\/strong\u003e : professional, fast and secure workflow.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1201\" data-end=\"1237\"\u003e Designed for professionals and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1238\" data-end=\"1468\"\u003e The A7C R combines high image performance with maximum portability. Perfect for photographers on the go, demanding content creators, and professionals who want a discreet camera without sacrificing quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1470\" data-end=\"1486\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1487\" data-end=\"1646\"\u003e Portrait, landscape, travel, architecture\u003cbr data-start=\"1526\" data-end=\"1529\"\u003e High-end content creators\u003cbr data-start=\"1563\" data-end=\"1566\"\u003e Professional photographers looking for a second compact but powerful camera\u003c\/p\u003e\n\n\u003ch3 data-start=\"1648\" data-end=\"1680\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1681\" data-end=\"1825\"\u003e 4-year Sony Switzerland warranty \u003cbr data-start=\"1707\" data-end=\"1710\"\u003eProfessional after-sales service guaranteed in our stores\u003cbr data-start=\"1769\" data-end=\"1772\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1827\" data-end=\"1893\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52191275614546,"sku":"138959|||","price":2798.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_138959_1_ILCE7CRProductShotFrontViewSilverLarge.webp?v=1764796148"},{"product_id":"138958","title":"Sony Alpha A7CR Body Black","description":"\u003ch2 data-start=\"88\" data-end=\"141\"\u003e Sony A7C R – High Resolution in a Compact Format\u003c\/h2\u003e\n\n\u003cp data-start=\"143\" data-end=\"430\"\u003e The Sony A7C R brings the image quality of high-end full-frame cameras to an ultra-compact body. With its 61MP sensor and AI-enhanced autofocus, it's the ideal companion for demanding photographers who want to travel light without compromising on performance.\u003c\/p\u003e\n\n\u003ch3 data-start=\"432\" data-end=\"450\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"451\" data-end=\"1199\"\u003e \u003cstrong data-start=\"451\" data-end=\"481\"\u003e61 MP full-frame sensor\u003c\/strong\u003e : exceptional level of detail, perfect for portrait, landscape and large prints.\u003cbr data-start=\"574\" data-end=\"577\"\u003e \u003cstrong data-start=\"577\" data-end=\"611\"\u003eBIONZ XR processor + AI unit\u003c\/strong\u003e : latest generation autofocus with advanced tracking of human, animal and bird eyes. \u003cbr data-start=\"702\" data-end=\"705\"\u003e\u003cstrong data-start=\"705\" data-end=\"730\"\u003e4K 60p \/ 10-bit video\u003c\/strong\u003e : cinematic rendering and great flexibility in post-production.\u003cbr data-start=\"787\" data-end=\"790\"\u003e \u003cstrong data-start=\"790\" data-end=\"814\"\u003e5-axis stabilization\u003c\/strong\u003e : sharp handheld photos even in low light.\u003cbr data-start=\"866\" data-end=\"869\"\u003e \u003cstrong data-start=\"869\" data-end=\"897\"\u003eCompact and lightweight body\u003c\/strong\u003e : ideal for travel and discretion in urban reporting.\u003cbr data-start=\"958\" data-end=\"961\"\u003e \u003cstrong data-start=\"961\" data-end=\"1012\"\u003eTilting screen + high-resolution OLED viewfinder\u003c\/strong\u003e : total framing freedom.\u003cbr data-start=\"1041\" data-end=\"1044\"\u003e \u003cstrong data-start=\"1044\" data-end=\"1068\"\u003eRapid shooting up to 8 fps\u003c\/strong\u003e with continuous AF\/AE: captures decisive moments.\u003cbr data-start=\"1120\" data-end=\"1123\"\u003e \u003cstrong data-start=\"1123\" data-end=\"1163\"\u003eDual SD\/CFexpress A slot + USB-C\u003c\/strong\u003e : professional, fast and secure workflow.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1201\" data-end=\"1237\"\u003e Designed for professionals and creators\u003c\/h3\u003e\n\n \u003cp data-start=\"1238\" data-end=\"1468\"\u003eThe A7C R combines high image performance with maximum portability. Perfect for photographers on the go, demanding content creators, and professionals who want a discreet camera without sacrificing quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1470\" data-end=\"1486\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1487\" data-end=\"1646\"\u003e Portrait, landscape, travel, architecture\u003cbr data-start=\"1526\" data-end=\"1529\"\u003e High-end content creators\u003cbr data-start=\"1563\" data-end=\"1566\"\u003e Professional photographers looking for a second compact but powerful camera\u003c\/p\u003e\n\n\u003ch3 data-start=\"1648\" data-end=\"1680\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1681\" data-end=\"1825\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1707\" data-end=\"1710\"\u003e Professional after-sales service guaranteed in our stores\u003cbr data-start=\"1769\" data-end=\"1772\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1827\" data-end=\"1893\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52191276499282,"sku":"138958|||","price":2798.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_138958_1_7CR.webp?v=1764796217"},{"product_id":"138070","title":"Sony Alpha A7R Mark V Body","description":"\u003ch2 data-start=\"103\" data-end=\"164\"\u003e Sony A7R V – The Ultra High Resolution Full Frame Hybrid\u003c\/h2\u003e\n\n \u003cp data-start=\"166\" data-end=\"478\"\u003eThe Sony A7R V is designed for professional photographers who demand extreme precision, accurate color reproduction, and limitless versatility. Its AI-powered autofocus and 61MP sensor make it one of the most advanced cameras on the market for portrait, landscape, and studio photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"480\" data-end=\"498\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"499\" data-end=\"1356\"\u003e \u003cstrong data-start=\"499\" data-end=\"529\"\u003e61 MP full-frame sensor\u003c\/strong\u003e : exceptional level of detail, ideal for large prints and lossless cropping.\u003cbr data-start=\"620\" data-end=\"623\"\u003e \u003cstrong data-start=\"623\" data-end=\"662\"\u003eNext-generation AI autofocus\u003c\/strong\u003e : advanced subject recognition (humans, animals, birds, vehicles, insects) with ultra-reliable tracking.\u003cbr data-start=\"770\" data-end=\"773\"\u003e \u003cstrong data-start=\"773\" data-end=\"813\"\u003e5-axis stabilization up to 8 stops\u003c\/strong\u003e : sharp images without a tripod, even in low light.\u003cbr data-start=\"866\" data-end=\"869\"\u003e \u003cstrong data-start=\"869\" data-end=\"894\"\u003eRapid shooting up to 10 fps\u003c\/strong\u003e with full AF\/AE tracking: capturing critical moments with precision. \u003cbr data-start=\"968\" data-end=\"971\"\u003e\u003cstrong data-start=\"971\" data-end=\"1003\"\u003e8K 24p \u0026amp; 4K 60p 10-bit video\u003c\/strong\u003e : professional capabilities for demanding creators.\u003cbr data-start=\"1045\" data-end=\"1048\"\u003e \u003cstrong data-start=\"1048\" data-end=\"1099\"\u003e9.44 Mpt OLED viewfinder + 4-axis tilting screen\u003c\/strong\u003e : exceptional framing comfort in both photo and video.\u003cbr data-start=\"1158\" data-end=\"1161\"\u003e \u003cstrong data-start=\"1161\" data-end=\"1200\"\u003eDual CFexpress A + SD UHS-II slot\u003c\/strong\u003e : secure and fast professional workflow.\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e \u003cstrong data-start=\"1247\" data-end=\"1306\"\u003eNew dynamic stabilization and anti-blur system\u003c\/strong\u003e : maximum image quality in all situations.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1358\" data-end=\"1394\"\u003e Designed for professionals and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1395\" data-end=\"1632\"\u003e A robust, ergonomic, weather-sealed body: the A7R V is designed for durability and performance in the studio and in the field. Its Sony FE mount offers a vast ecosystem of professional lenses — portrait, landscape, macro, architecture…\u003c\/p\u003e\n\n\u003ch3 data-start=\"1634\" data-end=\"1650\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1651\" data-end=\"1898\"\u003e High-resolution portraiture, fashion, advertising, high-end weddings\u003cbr data-start=\"1716\" data-end=\"1719\"\u003e Landscape, architecture, artistic photography \u003cbr data-start=\"1765\" data-end=\"1768\"\u003eVideo creators seeking premium rendering and advanced capabilities\u003cbr data-start=\"1839\" data-end=\"1842\"\u003e Professionals seeking top-quality images\u003c\/p\u003e\n\n\u003ch3 data-start=\"1900\" data-end=\"1932\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1933\" data-end=\"2070\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1959\" data-end=\"1962\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"2014\" data-end=\"2017\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"2072\" data-end=\"2138\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52191278170450,"sku":"138070|||","price":2998.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_138070_1_A7RV_BodyFrontView.webp?v=1764796319"},{"product_id":"134893","title":"Sony Alpha A7 S Mark III Body","description":"\u003ch2 data-start=\"85\" data-end=\"140\"\u003e Sony A7S III – The Master of Full Frame Video\u003c\/h2\u003e\n\n\u003cp data-start=\"142\" data-end=\"388\"\u003e The Sony A7S III is the ultimate full-frame mirrorless camera for professional videographers and demanding creators. Designed for capturing moving images, it offers exceptional sensitivity, formidable autofocus, and a perfectly optimized video workflow.\u003c\/p\u003e\n\n\u003ch3 data-start=\"390\" data-end=\"408\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"409\" data-end=\"1165\"\u003e \u003cstrong data-start=\"409\" data-end=\"453\"\u003e12 MP full-frame back-illuminated sensor\u003c\/strong\u003e : exceptional low-light performance and low digital noise.\u003cbr data-start=\"528\" data-end=\"531\"\u003e \u003cstrong data-start=\"531\" data-end=\"561\"\u003e4K 120p 10-bit 4:2:2 video\u003c\/strong\u003e : smooth slow motion and professional cinematic rendering. \u003cbr data-start=\"614\" data-end=\"617\"\u003e\u003cstrong data-start=\"617\" data-end=\"663\"\u003eFull sensor readout without cropping\u003c\/strong\u003e : maximum image quality and ultra-reduced rolling shutter.\u003cbr data-start=\"723\" data-end=\"726\"\u003e \u003cstrong data-start=\"726\" data-end=\"746\"\u003eAdvanced autofocus\u003c\/strong\u003e : human\/animal eye tracking in photo and video, exemplary stability.\u003cbr data-start=\"822\" data-end=\"825\"\u003e \u003cstrong data-start=\"825\" data-end=\"849\"\u003e5-axis stabilization\u003c\/strong\u003e : smooth handheld shooting.\u003cbr data-start=\"883\" data-end=\"886\"\u003e \u003cstrong data-start=\"886\" data-end=\"925\"\u003eDual CFexpress A \/ SD UHS-II slot\u003c\/strong\u003e : pro workflow and secure recording.\u003cbr data-start=\"968\" data-end=\"971\"\u003e \u003cstrong data-start=\"971\" data-end=\"1033\"\u003eTiltable screen on ball joint + high-resolution OLED viewfinder\u003c\/strong\u003e : ideal for creative shooting.\u003cbr data-start=\"1075\" data-end=\"1078\"\u003e \u003cstrong data-start=\"1078\" data-end=\"1102\"\u003eComprehensive connectivity\u003c\/strong\u003e : Full-size HDMI, high-speed USB-C, professional audio.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1167\" data-end=\"1203\"\u003e Designed for professionals and creators\u003c\/h3\u003e\n\n \u003cp data-start=\"1204\" data-end=\"1473\"\u003eOptimized for intensive shooting, the A7S III offers advanced thermal management, video-focOccasion ergonomics, and professional picture profiles (S-Log3, S-Cinetone). Perfect for documentaries, music videos, high-end weddings, film production, and the creation of immersive content.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1475\" data-end=\"1491\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1492\" data-end=\"1710\"\u003e Professional videographers, directors, YouTube \u0026amp; film creators\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e Event and documentary filming\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e Filming in low light, night scenes\u003cbr data-start=\"1652\" data-end=\"1655\"\u003e Photographers looking for a camera body specializing in video\u003c\/p\u003e\n\n\u003ch3 data-start=\"1712\" data-end=\"1744\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1745\" data-end=\"1889\"\u003e 3-year Sony Switzerland warranty\u003cbr data-start=\"1771\" data-end=\"1774\"\u003e Professional after-sales service guaranteed in our stores\u003cbr data-start=\"1833\" data-end=\"1836\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1891\" data-end=\"1957\"\u003e 🎥 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52191280431442,"sku":"134893|||","price":3498.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_134893_1.webp?v=1764796457"},{"product_id":"139433","title":"Sony Alpha A9 Mark III Body Black","description":"\u003ch2 data-start=\"90\" data-end=\"165\"\u003e Sony A9 III – The Revolutionary Full-Frame Hybrid with Global Shutter\u003c\/h2\u003e\n\n \u003cp data-start=\"167\" data-end=\"459\"\u003eThe Sony A9 III ushers in a new era for sports and action photography thanks to its \u003cstrong data-start=\"262\" data-end=\"306\"\u003efull-frame sensor with global shutter\u003c\/strong\u003e . Ultra-fast, distortion-free, and free from blackouts, it's the ultimate tool for professional photographers who need to capture the moment… without ever missing it.\u003c\/p\u003e\n\n\u003ch3 data-start=\"461\" data-end=\"479\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"480\" data-end=\"1249\"\u003e \u003cstrong data-start=\"480\" data-end=\"532\"\u003e24.6 MP full-frame sensor with global shutter\u003c\/strong\u003e : eliminates rolling shutter, freezes the action without distortion.\u003cbr data-start=\"594\" data-end=\"597\"\u003e \u003cstrong data-start=\"597\" data-end=\"632\"\u003eRapid shooting up to 120 fps in AF\/AE\u003c\/strong\u003e : captures the most extreme movements with unparalleled precision.\u003cbr data-start=\"704\" data-end=\"707\"\u003e \u003cstrong data-start=\"707\" data-end=\"743\"\u003eNext-generation AI autofocus\u003c\/strong\u003e : advanced recognition of eyes, animals, birds, vehicles, fast-moving subjects.\u003cbr data-start=\"823\" data-end=\"826\"\u003e \u003cstrong data-start=\"826\" data-end=\"868\"\u003eShutter speed up to 1\/80,000s\u003c\/strong\u003e : ideal for pro sports and very fast action. \u003cbr data-start=\"919\" data-end=\"922\"\u003e\u003cstrong data-start=\"922\" data-end=\"951\"\u003e4K 120p video (uncropped)\u003c\/strong\u003e : high-quality slow motion for dynamic sequences.\u003cbr data-start=\"1002\" data-end=\"1005\"\u003e \u003cstrong data-start=\"1005\" data-end=\"1045\"\u003e5-axis stabilization up to 8 stops\u003c\/strong\u003e : sharp images even with long focal lengths.\u003cbr data-start=\"1091\" data-end=\"1094\"\u003e \u003cstrong data-start=\"1094\" data-end=\"1126\"\u003eDual CFexpress A + SD slot\u003c\/strong\u003e : secure storage and pro workflow.\u003cbr data-start=\"1163\" data-end=\"1166\"\u003e \u003cstrong data-start=\"1166\" data-end=\"1205\"\u003e9.44 Mt OLED viewfinder with no blackout\u003c\/strong\u003e : smooth subject tracking at full speed.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1251\" data-end=\"1286\"\u003e Designed for pros and action\u003c\/h3\u003e\n\n\u003cp data-start=\"1287\" data-end=\"1517\"\u003e Designed for demanding environments: robust, weather-sealed body, ergonomics optimized for long days of sports or wildlife photography. The Sony FE mount allows the use of a wide range of professional telephoto lenses.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1519\" data-end=\"1535\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1536\" data-end=\"1735\"\u003e Professional sport, competitions, extreme action\u003cbr data-start=\"1585\" data-end=\"1588\"\u003e Wildlife, aviation, very fast-moving subjects\u003cbr data-start=\"1628\" data-end=\"1631\"\u003e Press photo, dynamic reportage\u003cbr data-start=\"1667\" data-end=\"1670\"\u003e Professionals demanding absolute speed and total reliability\u003c\/p\u003e\n\n\u003ch3 data-start=\"1737\" data-end=\"1769\"\u003e Why buy from us?\u003c\/h3\u003e\n\n \u003cp data-start=\"1770\" data-end=\"1907\"\u003e4-year Sony Switzerland warranty\u003cbr data-start=\"1796\" data-end=\"1799\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1851\" data-end=\"1854\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1909\" data-end=\"1975\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52191280693586,"sku":"139433|||","price":5599.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_139433_1.webp?v=1764796604"},{"product_id":"138569","title":"Nikon Z 8 Body black Swiss guaranteed","description":"\u003ch3 data-end=\"227\" data-start=\"167\"\u003e Nikon Z8 – High-Performance \u0026amp; Compact Full-Frame Mirrorless Camera\u003c\/h3\u003e\n\n\u003cp data-end=\"401\" data-start=\"191\"\u003e The Nikon Z8 offers the power of a professional camera in a lighter, more manageable form factor. With a 45MP sensor, intelligent autofocus, and 8K video, it's a mirrorless camera designed for demanding photographers and videographers.\u003c\/p\u003e\n\n\u003ch3 data-end=\"421\" data-start=\"403\"\u003e Key features:\u003c\/h3\u003e\n\n \u003cp data-end=\"1052\" data-start=\"422\"\u003e\u003cstrong data-end=\"454\" data-start=\"422\"\u003e45.7 MP full-frame sensor\u003c\/strong\u003e : excellent image quality, wide dynamic range and fine details.\u003cbr data-end=\"521\" data-start=\"518\"\u003e \u003cstrong data-end=\"544\" data-start=\"521\"\u003eAdvanced AI autofocus\u003c\/strong\u003e : precise tracking of eyes, animals, birds and fast-moving subjects.\u003cbr data-end=\"608\" data-start=\"605\"\u003e \u003cstrong data-end=\"630\" data-start=\"608\"\u003e8K \u0026amp; 4K 120p video\u003c\/strong\u003e : cinematic rendering and wide margin in post-production.\u003cbr data-end=\"683\" data-start=\"680\"\u003e \u003cstrong data-end=\"707\" data-start=\"683\"\u003e5-axis stabilization\u003c\/strong\u003e : sharp handheld images even in low light.\u003cbr data-end=\"766\" data-start=\"763\"\u003e \u003cstrong data-end=\"783\" data-start=\"766\"\u003eRapid burst mode\u003c\/strong\u003e : ideal for sports, reporting and action.\u003cbr data-end=\"835\" data-start=\"832\"\u003e \u003cstrong data-end=\"877\" data-start=\"835\"\u003eElectronic viewfinder + tilting screen\u003c\/strong\u003e : comfortable framing in all situations.\u003cbr data-end=\"929\" data-start=\"926\"\u003e \u003cstrong data-end=\"969\" data-start=\"929\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : designed for the field.\u003cbr data-end=\"997\" data-start=\"994\"\u003e \u003cstrong data-is-only-node=\"\" data-end=\"1027\" data-start=\"997\"\u003eDual CFexpress\/SD slot\u003c\/strong\u003e : secure professional workflow.\u003c\/p\u003e\n\n \u003ch3 data-end=\"1090\" data-start=\"1054\"\u003eDesigned for professionals and creators\u003c\/h3\u003e\n\n\u003cp data-end=\"1225\" data-start=\"1091\"\u003e The Z8 combines professional performance with compact ergonomics. Perfect for reportage, weddings, portraits, landscapes, travel, or creative video.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1243\" data-start=\"1227\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1380\" data-start=\"1244\"\u003e Wedding photographers, reportage, portrait, nature\u003cbr data-end=\"1299\" data-start=\"1296\"\u003e Travel, street photography, wildlife\u003cbr data-end=\"1333\" data-start=\"1330\"\u003e Professional videographers and content creators\u003c\/p\u003e\n\n\u003ch3 data-end=\"1414\" data-start=\"1382\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1553\" data-start=\"1415\"\u003e Nikon Switzerland 3-year warranty\u003cbr data-end=\"1445\" data-start=\"1442\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1500\" data-start=\"1497\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1621\" data-start=\"1555\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":52198187336018,"sku":"138569|||","price":3328.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/ab_138569_1_Z8_BFN1_front.webp?v=1764867584"},{"product_id":"143558","title":"Fujifilm X-E5 Silver Body Swiss Guarantee","description":"\u003ch2 data-start=\"119\" data-end=\"169\"\u003eFujifilm X-E5 – Elegant \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-start=\"171\" data-end=\"419\"\u003e The Fujifilm X-E5 is a compact, discreet, and high-performing APS-C mirrorless camera. Its sleek rangefinder design, combined with excellent image quality, makes it an ideal choice for passionate photographers who want to travel light without compromising their creativity.\u003c\/p\u003e\n\n\u003ch3 data-start=\"421\" data-end=\"439\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"440\" data-end=\"1067\"\u003e \u003cstrong data-start=\"440\" data-end=\"474\"\u003eHigh-resolution APS-C sensor\u003c\/strong\u003e : superb detail rendering, faithful Fujifilm colours and extended dynamic range.\u003cbr data-start=\"551\" data-end=\"554\"\u003e \u003cstrong data-start=\"554\" data-end=\"579\"\u003eIntelligent autofocus\u003c\/strong\u003e : efficient detection and tracking of eyes, faces and moving subjects.\u003cbr data-start=\"651\" data-end=\"654\"\u003e \u003cstrong data-start=\"654\" data-end=\"666\"\u003e4K video\u003c\/strong\u003e : perfect for content creation, travel and vlogging.\u003cbr data-start=\"730\" data-end=\"733\"\u003e \u003cstrong data-start=\"733\" data-end=\"767\"\u003eCompact size and retro design\u003c\/strong\u003e : discreet for street photography and reportage. \u003cbr data-start=\"815\" data-end=\"818\"\u003e\u003cstrong data-start=\"818\" data-end=\"860\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : framing flexibility in all situations.\u003cbr data-start=\"913\" data-end=\"916\"\u003e \u003cstrong data-start=\"916\" data-end=\"951\"\u003eSimple and intuitive controls\u003c\/strong\u003e : ideal for quickly capturing the moment.\u003cbr data-start=\"995\" data-end=\"998\"\u003e \u003cstrong data-start=\"998\" data-end=\"1020\"\u003eFujifilm X mount\u003c\/strong\u003e : wide selection of lightweight and creative lenses.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1069\" data-end=\"1123\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1124\" data-end=\"1337\"\u003e Discreet, lightweight and inspiring, the X-E5 is perfect for street photography, travel, everyday portraits and content creation, while delivering premium image quality in a minimalist format.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1339\" data-end=\"1355\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1356\" data-end=\"1499\"\u003e Street photography, travel, documentary\u003cbr data-start=\"1396\" data-end=\"1399\"\u003e Portraits, lifestyle, everyday photography\u003cbr data-start=\"1439\" data-end=\"1442\"\u003e Photo\/video creators looking for a compact camera\u003c\/p\u003e\n\n\u003ch3 data-start=\"1501\" data-end=\"1533\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1534\" data-end=\"1675\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-start=\"1564\" data-end=\"1567\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1619\" data-end=\"1622\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n \u003cp data-start=\"1677\" data-end=\"1743\"\u003e📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206274937170,"sku":"143558|||","price":1260.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_143558_1.jpg?v=1764963621"},{"product_id":"143557","title":"Fujifilm X-E5 Black Body Swiss Warranty","description":"\u003ch2 data-start=\"119\" data-end=\"169\"\u003e Fujifilm X-E5 – Elegant \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-start=\"171\" data-end=\"419\"\u003e The Fujifilm X-E5 is a compact, discreet, and high-performing APS-C mirrorless camera. Its sleek rangefinder design, combined with excellent image quality, makes it an ideal choice for passionate photographers who want to travel light without compromising their creativity.\u003c\/p\u003e\n\n\u003ch3 data-start=\"421\" data-end=\"439\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"440\" data-end=\"1067\"\u003e \u003cstrong data-start=\"440\" data-end=\"474\"\u003eHigh-resolution APS-C sensor\u003c\/strong\u003e : superb detail rendering, faithful Fujifilm colours and extended dynamic range.\u003cbr data-start=\"551\" data-end=\"554\"\u003e \u003cstrong data-start=\"554\" data-end=\"579\"\u003eIntelligent autofocus\u003c\/strong\u003e : efficient detection and tracking of eyes, faces and moving subjects.\u003cbr data-start=\"651\" data-end=\"654\"\u003e \u003cstrong data-start=\"654\" data-end=\"666\"\u003e4K video\u003c\/strong\u003e : perfect for content creation, travel and vlogging.\u003cbr data-start=\"730\" data-end=\"733\"\u003e \u003cstrong data-start=\"733\" data-end=\"767\"\u003eCompact size and retro design\u003c\/strong\u003e : discreet for street photography and reportage. \u003cbr data-start=\"815\" data-end=\"818\"\u003e\u003cstrong data-start=\"818\" data-end=\"860\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : framing flexibility in all situations.\u003cbr data-start=\"913\" data-end=\"916\"\u003e \u003cstrong data-start=\"916\" data-end=\"951\"\u003eSimple and intuitive controls\u003c\/strong\u003e : ideal for quickly capturing the moment.\u003cbr data-start=\"995\" data-end=\"998\"\u003e \u003cstrong data-start=\"998\" data-end=\"1020\"\u003eFujifilm X mount\u003c\/strong\u003e : wide selection of lightweight and creative lenses.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1069\" data-end=\"1123\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1124\" data-end=\"1337\"\u003e Discreet, lightweight and inspiring, the X-E5 is perfect for street photography, travel, everyday portraits and content creation, while delivering premium image quality in a minimalist format.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1339\" data-end=\"1355\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1356\" data-end=\"1499\"\u003e Street photography, travel, documentary\u003cbr data-start=\"1396\" data-end=\"1399\"\u003e Portraits, lifestyle, everyday photography\u003cbr data-start=\"1439\" data-end=\"1442\"\u003e Photo\/video creators looking for a compact camera\u003c\/p\u003e\n\n\u003ch3 data-start=\"1501\" data-end=\"1533\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1534\" data-end=\"1675\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-start=\"1564\" data-end=\"1567\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1619\" data-end=\"1622\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n \u003cp data-start=\"1677\" data-end=\"1743\"\u003e📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206276411730,"sku":"143557|||","price":1260.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_143557_1.jpg?v=1764963564"},{"product_id":"143559","title":"Fujifilm X-E5 Black Kit XF23mm","description":"\u003ch2 data-start=\"119\" data-end=\"169\"\u003e Fujifilm X-E5 – Elegant \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-start=\"171\" data-end=\"419\"\u003e The Fujifilm X-E5 is a compact, discreet, and high-performing APS-C mirrorless camera. Its sleek rangefinder design, combined with excellent image quality, makes it an ideal choice for passionate photographers who want to travel light without compromising their creativity.\u003c\/p\u003e\n\n\u003ch3 data-start=\"421\" data-end=\"439\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"440\" data-end=\"1067\"\u003e \u003cstrong data-start=\"440\" data-end=\"474\"\u003eHigh-resolution APS-C sensor\u003c\/strong\u003e : superb detail rendering, faithful Fujifilm colours and extended dynamic range.\u003cbr data-start=\"551\" data-end=\"554\"\u003e \u003cstrong data-start=\"554\" data-end=\"579\"\u003eIntelligent autofocus\u003c\/strong\u003e : efficient detection and tracking of eyes, faces and moving subjects.\u003cbr data-start=\"651\" data-end=\"654\"\u003e \u003cstrong data-start=\"654\" data-end=\"666\"\u003e4K video\u003c\/strong\u003e : perfect for content creation, travel and vlogging.\u003cbr data-start=\"730\" data-end=\"733\"\u003e \u003cstrong data-start=\"733\" data-end=\"767\"\u003eCompact size and retro design\u003c\/strong\u003e : discreet for street photography and reportage. \u003cbr data-start=\"815\" data-end=\"818\"\u003e\u003cstrong data-start=\"818\" data-end=\"860\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : framing flexibility in all situations.\u003cbr data-start=\"913\" data-end=\"916\"\u003e \u003cstrong data-start=\"916\" data-end=\"951\"\u003eSimple and intuitive controls\u003c\/strong\u003e : ideal for quickly capturing the moment.\u003cbr data-start=\"995\" data-end=\"998\"\u003e \u003cstrong data-start=\"998\" data-end=\"1020\"\u003eFujifilm X mount\u003c\/strong\u003e : wide selection of lightweight and creative lenses.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1069\" data-end=\"1123\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1124\" data-end=\"1337\"\u003e Discreet, lightweight and inspiring, the X-E5 is perfect for street photography, travel, everyday portraits and content creation, while delivering premium image quality in a minimalist format.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1339\" data-end=\"1355\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1356\" data-end=\"1499\"\u003e Street photography, travel, documentary\u003cbr data-start=\"1396\" data-end=\"1399\"\u003e Portraits, lifestyle, everyday photography\u003cbr data-start=\"1439\" data-end=\"1442\"\u003e Photo\/video creators looking for a compact camera\u003c\/p\u003e\n\n\u003ch3 data-start=\"1501\" data-end=\"1533\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1534\" data-end=\"1675\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-start=\"1564\" data-end=\"1567\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1619\" data-end=\"1622\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n \u003cp data-start=\"1677\" data-end=\"1743\"\u003e📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206278345042,"sku":"143559|||","price":1460.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_143559_1.jpg?v=1764963503"},{"product_id":"143560","title":"Fujifilm X-E5 Silver Kit XF23mm","description":"\u003ch2 data-start=\"119\" data-end=\"169\"\u003e Fujifilm X-E5 – Elegant \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-start=\"171\" data-end=\"419\"\u003e The Fujifilm X-E5 is a compact, discreet, and high-performing APS-C mirrorless camera. Its sleek rangefinder design, combined with excellent image quality, makes it an ideal choice for passionate photographers who want to travel light without compromising their creativity.\u003c\/p\u003e\n\n\u003ch3 data-start=\"421\" data-end=\"439\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"440\" data-end=\"1067\"\u003e \u003cstrong data-start=\"440\" data-end=\"474\"\u003eHigh-resolution APS-C sensor\u003c\/strong\u003e : superb detail rendering, faithful Fujifilm colours and extended dynamic range.\u003cbr data-start=\"551\" data-end=\"554\"\u003e \u003cstrong data-start=\"554\" data-end=\"579\"\u003eIntelligent autofocus\u003c\/strong\u003e : efficient detection and tracking of eyes, faces and moving subjects.\u003cbr data-start=\"651\" data-end=\"654\"\u003e \u003cstrong data-start=\"654\" data-end=\"666\"\u003e4K video\u003c\/strong\u003e : perfect for content creation, travel and vlogging.\u003cbr data-start=\"730\" data-end=\"733\"\u003e \u003cstrong data-start=\"733\" data-end=\"767\"\u003eCompact size and retro design\u003c\/strong\u003e : discreet for street photography and reportage. \u003cbr data-start=\"815\" data-end=\"818\"\u003e\u003cstrong data-start=\"818\" data-end=\"860\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : framing flexibility in all situations.\u003cbr data-start=\"913\" data-end=\"916\"\u003e \u003cstrong data-start=\"916\" data-end=\"951\"\u003eSimple and intuitive controls\u003c\/strong\u003e : ideal for quickly capturing the moment.\u003cbr data-start=\"995\" data-end=\"998\"\u003e \u003cstrong data-start=\"998\" data-end=\"1020\"\u003eFujifilm X mount\u003c\/strong\u003e : wide selection of lightweight and creative lenses.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1069\" data-end=\"1123\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1124\" data-end=\"1337\"\u003e Discreet, lightweight and inspiring, the X-E5 is perfect for street photography, travel, everyday portraits and content creation, while delivering premium image quality in a minimalist format.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1339\" data-end=\"1355\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1356\" data-end=\"1499\"\u003e Street photography, travel, documentary\u003cbr data-start=\"1396\" data-end=\"1399\"\u003e Portraits, lifestyle, everyday photography\u003cbr data-start=\"1439\" data-end=\"1442\"\u003e Photo\/video creators looking for a compact camera\u003c\/p\u003e\n\n\u003ch3 data-start=\"1501\" data-end=\"1533\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1534\" data-end=\"1675\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-start=\"1564\" data-end=\"1567\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1619\" data-end=\"1622\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n \u003cp data-start=\"1677\" data-end=\"1743\"\u003e📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206282604882,"sku":"143560|||","price":1460.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_143560_1.jpg?v=1764963452"},{"product_id":"144254","title":"Fujifilm X-T30 III Black Body","description":"\u003ch2 data-end=\"174\" data-start=\"119\"\u003e Fujifilm X-T30 III – Compact \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-end=\"415\" data-start=\"176\"\u003e The Fujifilm X-T30 III is an APS-C mirrorless camera that combines performance, lightness, and style. It delivers Fujifilm image quality in a compact and practical format, ideal for passionate photographers and creators on the go.\u003c\/p\u003e\n\n\u003ch3 data-end=\"435\" data-start=\"417\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1184\" data-start=\"436\"\u003e \u003cstrong data-end=\"478\" data-start=\"436\"\u003eHigh-resolution APS-C X-Trans sensor\u003c\/strong\u003e : faithful colours, remarkable sharpness, excellent low-light performance.\u003cbr data-end=\"554\" data-start=\"551\"\u003e \u003cstrong data-end=\"617\" data-start=\"554\"\u003eFast autofocus with eye tracking and tracking of moving subjects\u003c\/strong\u003e : perfect for portraits, reportage and street photography.\u003cbr data-end=\"667\" data-start=\"664\"\u003e \u003cstrong data-end=\"679\" data-start=\"667\"\u003e4K video\u003c\/strong\u003e : ideal quality for vlogs, travel and creative content.\u003cbr data-end=\"745\" data-start=\"742\"\u003e \u003cstrong data-end=\"773\" data-start=\"745\"\u003eCompact and lightweight case\u003c\/strong\u003e : always ready to go wherever you go. \u003cbr data-end=\"817\" data-start=\"814\"\u003e\u003cstrong data-end=\"849\" data-start=\"817\"\u003eFujifilm manual controls\u003c\/strong\u003e : dedicated dials for an intuitive photo experience.\u003cbr data-end=\"908\" data-start=\"905\"\u003e \u003cstrong data-end=\"950\" data-start=\"908\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : flexibility for creative viewing angles.\u003cbr data-end=\"1001\" data-start=\"998\"\u003e \u003cstrong data-end=\"1023\" data-start=\"1001\"\u003eFujifilm X mount\u003c\/strong\u003e : a wide range of lenses suitable for all styles (portrait, landscape, macro…).\u003cbr data-end=\"1107\" data-start=\"1104\"\u003e \u003cstrong data-is-only-node=\"\" data-end=\"1131\" data-start=\"1107\"\u003ePremium retro design\u003c\/strong\u003e : iconic aesthetics and comfortable grip.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1236\" data-start=\"1186\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-end=\"1462\" data-start=\"1237\"\u003e The X-T30 III is designed to capture everyday life: outings, travel, family, streets, landscapes. It offers excellent image quality without being bulky, perfect as a compact main camera or a second professional camera.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1480\" data-start=\"1464\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1584\" data-start=\"1481\"\u003e Travel, reporting, street photography\u003cbr data-end=\"1521\" data-start=\"1518\"\u003e Portrait, lifestyle, family\u003cbr data-end=\"1552\" data-start=\"1549\"\u003e Photo\/video content creators\u003c\/p\u003e\n\n\u003ch3 data-end=\"1618\" data-start=\"1586\"\u003e Why buy from us?\u003c\/h3\u003e\n\n \u003cp data-end=\"1760\" data-start=\"1619\"\u003eFujifilm Switzerland 4-year warranty\u003cbr data-end=\"1652\" data-start=\"1649\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1707\" data-start=\"1704\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1828\" data-start=\"1762\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206301675858,"sku":"144254|||","price":849.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_144254_1.webp?v=1764963309"},{"product_id":"144256","title":"Fujifilm X-T30 III Charcoal Silver Body","description":"\u003ch2 data-end=\"174\" data-start=\"119\"\u003e Fujifilm X-T30 III – Compact \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-end=\"415\" data-start=\"176\"\u003e The Fujifilm X-T30 III is an APS-C mirrorless camera that combines performance, lightness, and style. It delivers Fujifilm image quality in a compact and practical format, ideal for passionate photographers and creators on the go.\u003c\/p\u003e\n\n\u003ch3 data-end=\"435\" data-start=\"417\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1184\" data-start=\"436\"\u003e \u003cstrong data-end=\"478\" data-start=\"436\"\u003eHigh-resolution APS-C X-Trans sensor\u003c\/strong\u003e : faithful colours, remarkable sharpness, excellent low-light performance.\u003cbr data-end=\"554\" data-start=\"551\"\u003e \u003cstrong data-end=\"617\" data-start=\"554\"\u003eFast autofocus with eye tracking and tracking of moving subjects\u003c\/strong\u003e : perfect for portraits, reportage and street photography.\u003cbr data-end=\"667\" data-start=\"664\"\u003e \u003cstrong data-end=\"679\" data-start=\"667\"\u003e4K video\u003c\/strong\u003e : ideal quality for vlogs, travel and creative content. \u003cbr data-end=\"745\" data-start=\"742\"\u003e\u003cstrong data-end=\"773\" data-start=\"745\"\u003eCompact and lightweight case\u003c\/strong\u003e : always ready to go wherever you go.\u003cbr data-end=\"817\" data-start=\"814\"\u003e \u003cstrong data-end=\"849\" data-start=\"817\"\u003eFujifilm manual controls\u003c\/strong\u003e : dedicated dials for an intuitive photo experience.\u003cbr data-end=\"908\" data-start=\"905\"\u003e \u003cstrong data-end=\"950\" data-start=\"908\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : flexibility for creative viewing angles.\u003cbr data-end=\"1001\" data-start=\"998\"\u003e \u003cstrong data-end=\"1023\" data-start=\"1001\"\u003eFujifilm X mount\u003c\/strong\u003e : a wide range of lenses suitable for all styles (portrait, landscape, macro…).\u003cbr data-end=\"1107\" data-start=\"1104\"\u003e \u003cstrong data-is-only-node=\"\" data-end=\"1131\" data-start=\"1107\"\u003ePremium retro design\u003c\/strong\u003e : iconic aesthetics and comfortable grip.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1236\" data-start=\"1186\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-end=\"1462\" data-start=\"1237\"\u003e The X-T30 III is designed to capture everyday life: outings, travel, family, streets, landscapes. It offers excellent image quality without being bulky, perfect as a compact main camera or a second professional camera.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1480\" data-start=\"1464\"\u003e Ideal for:\u003c\/h3\u003e\n\n \u003cp data-end=\"1584\" data-start=\"1481\"\u003eTravel, reporting, street photography\u003cbr data-end=\"1521\" data-start=\"1518\"\u003e Portrait, lifestyle, family\u003cbr data-end=\"1552\" data-start=\"1549\"\u003e Photo\/video content creators\u003c\/p\u003e\n\n\u003ch3 data-end=\"1618\" data-start=\"1586\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1760\" data-start=\"1619\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-end=\"1652\" data-start=\"1649\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1707\" data-start=\"1704\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1828\" data-start=\"1762\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206324744530,"sku":"144256|||","price":849.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_144256_1.webp?v=1764963248"},{"product_id":"144255","title":"Fujifilm X-T30 III Silver Body","description":"\u003ch2 data-end=\"174\" data-start=\"119\"\u003e Fujifilm X-T30 III – Compact \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-end=\"415\" data-start=\"176\"\u003e The Fujifilm X-T30 III is an APS-C mirrorless camera that combines performance, lightness, and style. It delivers Fujifilm image quality in a compact and practical format, ideal for passionate photographers and creators on the go.\u003c\/p\u003e\n\n\u003ch3 data-end=\"435\" data-start=\"417\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1184\" data-start=\"436\"\u003e \u003cstrong data-end=\"478\" data-start=\"436\"\u003eHigh-resolution APS-C X-Trans sensor\u003c\/strong\u003e : faithful colours, remarkable sharpness, excellent low-light performance.\u003cbr data-end=\"554\" data-start=\"551\"\u003e \u003cstrong data-end=\"617\" data-start=\"554\"\u003eFast autofocus with eye tracking and tracking of moving subjects\u003c\/strong\u003e : perfect for portraits, reportage and street photography. \u003cbr data-end=\"667\" data-start=\"664\"\u003e\u003cstrong data-end=\"679\" data-start=\"667\"\u003e4K video\u003c\/strong\u003e : ideal quality for vlogs, travel and creative content.\u003cbr data-end=\"745\" data-start=\"742\"\u003e \u003cstrong data-end=\"773\" data-start=\"745\"\u003eCompact and lightweight case\u003c\/strong\u003e : always ready to go wherever you go.\u003cbr data-end=\"817\" data-start=\"814\"\u003e \u003cstrong data-end=\"849\" data-start=\"817\"\u003eFujifilm manual controls\u003c\/strong\u003e : dedicated dials for an intuitive photo experience.\u003cbr data-end=\"908\" data-start=\"905\"\u003e \u003cstrong data-end=\"950\" data-start=\"908\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : flexibility for creative viewing angles.\u003cbr data-end=\"1001\" data-start=\"998\"\u003e \u003cstrong data-end=\"1023\" data-start=\"1001\"\u003eFujifilm X mount\u003c\/strong\u003e : a wide range of lenses suitable for all styles (portrait, landscape, macro…).\u003cbr data-end=\"1107\" data-start=\"1104\"\u003e \u003cstrong data-is-only-node=\"\" data-end=\"1131\" data-start=\"1107\"\u003ePremium retro design\u003c\/strong\u003e : iconic aesthetics and comfortable grip.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1236\" data-start=\"1186\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n \u003cp data-end=\"1462\" data-start=\"1237\"\u003eThe X-T30 III is designed to capture everyday life: outings, travel, family, streets, landscapes. It offers excellent image quality without being bulky, perfect as a compact main camera or a second professional camera.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1480\" data-start=\"1464\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1584\" data-start=\"1481\"\u003e Travel, reporting, street photography\u003cbr data-end=\"1521\" data-start=\"1518\"\u003e Portrait, lifestyle, family\u003cbr data-end=\"1552\" data-start=\"1549\"\u003e Photo\/video content creators\u003c\/p\u003e\n\n\u003ch3 data-end=\"1618\" data-start=\"1586\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1760\" data-start=\"1619\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-end=\"1652\" data-start=\"1649\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1707\" data-start=\"1704\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1828\" data-start=\"1762\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206325236050,"sku":"144255|||","price":849.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/AB_144255_1.webp?v=1764963178"},{"product_id":"144258","title":"Fujifilm X-T30 III Silver Kit XC 13-33mm","description":"\u003ch2 data-end=\"174\" data-start=\"119\"\u003e Fujifilm X-T30 III – Compact \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-end=\"415\" data-start=\"176\"\u003e The Fujifilm X-T30 III is an APS-C mirrorless camera that combines performance, lightness, and style. It delivers Fujifilm image quality in a compact and practical format, ideal for passionate photographers and creators on the go.\u003c\/p\u003e\n\n\u003ch3 data-end=\"435\" data-start=\"417\"\u003e Key features:\u003c\/h3\u003e\n\n \u003cp data-end=\"1184\" data-start=\"436\"\u003e\u003cstrong data-end=\"478\" data-start=\"436\"\u003eHigh-resolution APS-C X-Trans sensor\u003c\/strong\u003e : faithful colours, remarkable sharpness, excellent low-light performance.\u003cbr data-end=\"554\" data-start=\"551\"\u003e \u003cstrong data-end=\"617\" data-start=\"554\"\u003eFast autofocus with eye tracking and tracking of moving subjects\u003c\/strong\u003e : perfect for portraits, reportage and street photography.\u003cbr data-end=\"667\" data-start=\"664\"\u003e \u003cstrong data-end=\"679\" data-start=\"667\"\u003e4K video\u003c\/strong\u003e : ideal quality for vlogs, travel and creative content.\u003cbr data-end=\"745\" data-start=\"742\"\u003e \u003cstrong data-end=\"773\" data-start=\"745\"\u003eCompact and lightweight case\u003c\/strong\u003e : always ready to go wherever you go.\u003cbr data-end=\"817\" data-start=\"814\"\u003e \u003cstrong data-end=\"849\" data-start=\"817\"\u003eFujifilm manual controls\u003c\/strong\u003e : dedicated dials for an intuitive photo experience.\u003cbr data-end=\"908\" data-start=\"905\"\u003e \u003cstrong data-end=\"950\" data-start=\"908\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : flexibility for creative viewing angles.\u003cbr data-end=\"1001\" data-start=\"998\"\u003e \u003cstrong data-end=\"1023\" data-start=\"1001\"\u003eFujifilm X mount\u003c\/strong\u003e : a wide range of lenses suitable for all styles (portrait, landscape, macro…). \u003cbr data-end=\"1107\" data-start=\"1104\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"1131\" data-start=\"1107\"\u003ePremium retro design\u003c\/strong\u003e : iconic aesthetics and comfortable grip.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1236\" data-start=\"1186\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-end=\"1462\" data-start=\"1237\"\u003e The X-T30 III is designed to capture everyday life: outings, travel, family, streets, landscapes. It offers excellent image quality without being bulky, perfect as a compact main camera or a second professional camera.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1480\" data-start=\"1464\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1584\" data-start=\"1481\"\u003e Travel, reporting, street photography\u003cbr data-end=\"1521\" data-start=\"1518\"\u003e Portrait, lifestyle, family\u003cbr data-end=\"1552\" data-start=\"1549\"\u003e Photo\/video content creators\u003c\/p\u003e\n\n\u003ch3 data-end=\"1618\" data-start=\"1586\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1760\" data-start=\"1619\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-end=\"1652\" data-start=\"1649\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1707\" data-start=\"1704\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1828\" data-start=\"1762\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206332576082,"sku":"144258|||","price":949.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144258_1.jpg?v=1764963105"},{"product_id":"144257","title":"Fujifilm X-T30 III Black Kit XC 13-33mm","description":"\u003ch2 data-end=\"174\" data-start=\"119\"\u003e Fujifilm X-T30 III – Compact \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n \u003cp data-end=\"415\" data-start=\"176\"\u003eThe Fujifilm X-T30 III is an APS-C mirrorless camera that combines performance, lightness, and style. It delivers Fujifilm image quality in a compact and practical format, ideal for passionate photographers and creators on the go.\u003c\/p\u003e\n\n\u003ch3 data-end=\"435\" data-start=\"417\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1184\" data-start=\"436\"\u003e \u003cstrong data-end=\"478\" data-start=\"436\"\u003eHigh-resolution APS-C X-Trans sensor\u003c\/strong\u003e : faithful colours, remarkable sharpness, excellent low-light performance.\u003cbr data-end=\"554\" data-start=\"551\"\u003e \u003cstrong data-end=\"617\" data-start=\"554\"\u003eFast autofocus with eye tracking and tracking of moving subjects\u003c\/strong\u003e : perfect for portraits, reportage and street photography.\u003cbr data-end=\"667\" data-start=\"664\"\u003e \u003cstrong data-end=\"679\" data-start=\"667\"\u003e4K video\u003c\/strong\u003e : ideal quality for vlogs, travel and creative content.\u003cbr data-end=\"745\" data-start=\"742\"\u003e \u003cstrong data-end=\"773\" data-start=\"745\"\u003eCompact and lightweight case\u003c\/strong\u003e : always ready to go wherever you go.\u003cbr data-end=\"817\" data-start=\"814\"\u003e \u003cstrong data-end=\"849\" data-start=\"817\"\u003eFujifilm manual controls\u003c\/strong\u003e : dedicated dials for an intuitive photo experience. \u003cbr data-end=\"908\" data-start=\"905\"\u003e\u003cstrong data-end=\"950\" data-start=\"908\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : flexibility for creative viewing angles.\u003cbr data-end=\"1001\" data-start=\"998\"\u003e \u003cstrong data-end=\"1023\" data-start=\"1001\"\u003eFujifilm X mount\u003c\/strong\u003e : a wide range of lenses suitable for all styles (portrait, landscape, macro…).\u003cbr data-end=\"1107\" data-start=\"1104\"\u003e \u003cstrong data-is-only-node=\"\" data-end=\"1131\" data-start=\"1107\"\u003ePremium retro design\u003c\/strong\u003e : iconic aesthetics and comfortable grip.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1236\" data-start=\"1186\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-end=\"1462\" data-start=\"1237\"\u003e The X-T30 III is designed to capture everyday life: outings, travel, family, streets, landscapes. It offers excellent image quality without being bulky, perfect as a compact main camera or a second professional camera.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1480\" data-start=\"1464\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1584\" data-start=\"1481\"\u003e Travel, reporting, street photography\u003cbr data-end=\"1521\" data-start=\"1518\"\u003e Portrait, lifestyle, family\u003cbr data-end=\"1552\" data-start=\"1549\"\u003e Photo\/video content creators\u003c\/p\u003e\n\n\u003ch3 data-end=\"1618\" data-start=\"1586\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1760\" data-start=\"1619\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-end=\"1652\" data-start=\"1649\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1707\" data-start=\"1704\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n \u003cp data-end=\"1828\" data-start=\"1762\"\u003e📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206355153234,"sku":"144257|||","price":949.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144257_1.jpg?v=1764963026"},{"product_id":"144259","title":"Fujifilm X-T30 III Charcoal Kit XC 13-33mm","description":"\u003ch2 data-end=\"174\" data-start=\"119\"\u003e Fujifilm X-T30 III – Compact \u0026amp; Creative APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-end=\"415\" data-start=\"176\"\u003e The Fujifilm X-T30 III is an APS-C mirrorless camera that combines performance, lightness, and style. It delivers Fujifilm image quality in a compact and practical format, ideal for passionate photographers and creators on the go.\u003c\/p\u003e\n\n\u003ch3 data-end=\"435\" data-start=\"417\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1184\" data-start=\"436\"\u003e \u003cstrong data-end=\"478\" data-start=\"436\"\u003eHigh-resolution APS-C X-Trans sensor\u003c\/strong\u003e : faithful colours, remarkable sharpness, excellent low-light performance.\u003cbr data-end=\"554\" data-start=\"551\"\u003e \u003cstrong data-end=\"617\" data-start=\"554\"\u003eFast autofocus with eye tracking and tracking of moving subjects\u003c\/strong\u003e : perfect for portraits, reportage and street photography.\u003cbr data-end=\"667\" data-start=\"664\"\u003e \u003cstrong data-end=\"679\" data-start=\"667\"\u003e4K video\u003c\/strong\u003e : ideal quality for vlogs, travel and creative content.\u003cbr data-end=\"745\" data-start=\"742\"\u003e \u003cstrong data-end=\"773\" data-start=\"745\"\u003eCompact and lightweight case\u003c\/strong\u003e : always ready to go wherever you go. \u003cbr data-end=\"817\" data-start=\"814\"\u003e\u003cstrong data-end=\"849\" data-start=\"817\"\u003eFujifilm manual controls\u003c\/strong\u003e : dedicated dials for an intuitive photo experience.\u003cbr data-end=\"908\" data-start=\"905\"\u003e \u003cstrong data-end=\"950\" data-start=\"908\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : flexibility for creative viewing angles.\u003cbr data-end=\"1001\" data-start=\"998\"\u003e \u003cstrong data-end=\"1023\" data-start=\"1001\"\u003eFujifilm X mount\u003c\/strong\u003e : a wide range of lenses suitable for all styles (portrait, landscape, macro…).\u003cbr data-end=\"1107\" data-start=\"1104\"\u003e \u003cstrong data-is-only-node=\"\" data-end=\"1131\" data-start=\"1107\"\u003ePremium retro design\u003c\/strong\u003e : iconic aesthetics and comfortable grip.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1236\" data-start=\"1186\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-end=\"1462\" data-start=\"1237\"\u003e The X-T30 III is designed to capture everyday life: outings, travel, family, streets, landscapes. It offers excellent image quality without being bulky, perfect as a compact main camera or a second professional camera.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1480\" data-start=\"1464\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1584\" data-start=\"1481\"\u003e Travel, reporting, street photography\u003cbr data-end=\"1521\" data-start=\"1518\"\u003e Portrait, lifestyle, family\u003cbr data-end=\"1552\" data-start=\"1549\"\u003e Photo\/video content creators\u003c\/p\u003e\n\n\u003ch3 data-end=\"1618\" data-start=\"1586\"\u003e Why buy from us?\u003c\/h3\u003e\n\n \u003cp data-end=\"1760\" data-start=\"1619\"\u003eFujifilm Switzerland 4-year warranty\u003cbr data-end=\"1652\" data-start=\"1649\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1707\" data-start=\"1704\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1828\" data-start=\"1762\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206360723794,"sku":"144259|||","price":949.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144259_1.jpg?v=1764962954"},{"product_id":"142183","title":"Fujifilm X-M5 + 15-45mm Black Swiss Warranty","description":"\u003ch2 data-start=\"91\" data-end=\"143\"\u003e Fujifilm X-M5 – Compact \u0026amp; Inspiring APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-start=\"145\" data-end=\"399\"\u003e The Fujifilm X-M5 is an APS-C mirrorless camera designed for photographers and videographers looking for a compact, versatile, and high-performance device. Lightweight and easy to handle, it's suitable for both everyday outings and more serious creative projects.\u003c\/p\u003e\n\n\u003ch3 data-start=\"401\" data-end=\"419\"\u003e Key features:\u003c\/h3\u003e\n\n \u003cp data-start=\"420\" data-end=\"1288\"\u003e\u003cstrong data-start=\"420\" data-end=\"451\"\u003e26 MP X-Trans APS-C sensor\u003c\/strong\u003e : natural rendering, beautiful colors, good sharpness and excellent image quality, even in varied conditions.\u003cbr data-start=\"558\" data-end=\"561\"\u003e \u003cstrong data-start=\"561\" data-end=\"592\"\u003eModern and fast autofocus\u003c\/strong\u003e : efficient tracking of eyes, faces and moving subjects — ideal for portraits, street, travel, everyday life.\u003cbr data-start=\"707\" data-end=\"710\"\u003e \u003cstrong data-start=\"710\" data-end=\"722\"\u003e4K video\u003c\/strong\u003e : good quality for vlogs, travel, creative content, with faithful rendering of Fujifilm colors.\u003cbr data-start=\"822\" data-end=\"825\"\u003e \u003cstrong data-start=\"825\" data-end=\"851\"\u003eCompact and lightweight body\u003c\/strong\u003e : easy to carry, ideal for travel, street photography, spontaneous reporting.\u003cbr data-start=\"924\" data-end=\"927\"\u003e \u003cstrong data-start=\"927\" data-end=\"969\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : flexibility for framing, various angles and creative shooting. \u003cbr data-start=\"1050\" data-end=\"1053\"\u003e\u003cstrong data-start=\"1053\" data-end=\"1075\"\u003eFujifilm X mount\u003c\/strong\u003e : wide range of high-performance, compact lenses, perfect for portraits, landscapes, documentaries and more.\u003cbr data-start=\"1182\" data-end=\"1185\"\u003e \u003cstrong data-start=\"1185\" data-end=\"1235\"\u003eComfortable ergonomics \u0026amp; responsive handling\u003c\/strong\u003e : intuitive and pleasant for extended shooting sessions.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1290\" data-end=\"1342\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1343\" data-end=\"1573\"\u003e The X-M5 is designed for those who want a simple yet capable camera without excess weight. Ideal for street photography, travel, lifestyle reportage, everyday photography — or as a practical and discreet secondary camera.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1575\" data-end=\"1591\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1592\" data-end=\"1730\"\u003e Travel, street, reportage, documentary, daily life\u003cbr data-start=\"1645\" data-end=\"1648\"\u003e Portraits, street art, lifestyle\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e Content creators, vlogs, spontaneous photos\u003c\/p\u003e\n\n\u003ch3 data-start=\"1732\" data-end=\"1766\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1767\" data-end=\"1908\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-start=\"1797\" data-end=\"1800\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1852\" data-end=\"1855\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1910\" data-end=\"1976\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206424490322,"sku":"142183|||","price":848.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142183_1.jpg?v=1764962301"},{"product_id":"142184","title":"Fujifilm X-M5 + 15-45mm Silver Swiss Guarantee","description":"\u003ch2 data-start=\"91\" data-end=\"143\"\u003e Fujifilm X-M5 – Compact \u0026amp; Inspiring APS-C Mirrorless Camera\u003c\/h2\u003e\n\n\u003cp data-start=\"145\" data-end=\"399\"\u003e The Fujifilm X-M5 is an APS-C mirrorless camera designed for photographers and videographers looking for a compact, versatile, and high-performance device. Lightweight and easy to handle, it's suitable for both everyday outings and more serious creative projects.\u003c\/p\u003e\n\n\u003ch3 data-start=\"401\" data-end=\"419\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"420\" data-end=\"1288\"\u003e \u003cstrong data-start=\"420\" data-end=\"451\"\u003e26 MP X-Trans APS-C sensor\u003c\/strong\u003e : natural rendering, beautiful colors, good sharpness and excellent image quality, even in varied conditions.\u003cbr data-start=\"558\" data-end=\"561\"\u003e \u003cstrong data-start=\"561\" data-end=\"592\"\u003eModern and fast autofocus\u003c\/strong\u003e : efficient tracking of eyes, faces and moving subjects — ideal for portraits, street, travel, everyday life.\u003cbr data-start=\"707\" data-end=\"710\"\u003e \u003cstrong data-start=\"710\" data-end=\"722\"\u003e4K video\u003c\/strong\u003e : good quality for vlogs, travel, creative content, with faithful rendering of Fujifilm colors. \u003cbr data-start=\"822\" data-end=\"825\"\u003e\u003cstrong data-start=\"825\" data-end=\"851\"\u003eCompact and lightweight body\u003c\/strong\u003e : easy to carry, ideal for travel, street photography, spontaneous reporting.\u003cbr data-start=\"924\" data-end=\"927\"\u003e \u003cstrong data-start=\"927\" data-end=\"969\"\u003eTilting screen + electronic viewfinder\u003c\/strong\u003e : flexibility for framing, various angles and creative shooting.\u003cbr data-start=\"1050\" data-end=\"1053\"\u003e \u003cstrong data-start=\"1053\" data-end=\"1075\"\u003eFujifilm X mount\u003c\/strong\u003e : wide range of high-performance, compact lenses, perfect for portraits, landscapes, documentaries and more.\u003cbr data-start=\"1182\" data-end=\"1185\"\u003e \u003cstrong data-start=\"1185\" data-end=\"1235\"\u003eComfortable ergonomics \u0026amp; responsive handling\u003c\/strong\u003e : intuitive and pleasant for extended shooting sessions.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1290\" data-end=\"1342\"\u003e Designed for mobile enthusiasts and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1343\" data-end=\"1573\"\u003e The X-M5 is designed for those who want a simple yet capable camera without excess weight. Ideal for street photography, travel, lifestyle reportage, everyday photography — or as a practical and discreet secondary camera.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1575\" data-end=\"1591\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1592\" data-end=\"1730\"\u003e Travel, street, reportage, documentary, daily life \u003cbr data-start=\"1645\" data-end=\"1648\"\u003ePortraits, street art, lifestyle\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e Content creators, vlogs, spontaneous photos\u003c\/p\u003e\n\n\u003ch3 data-start=\"1732\" data-end=\"1766\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1767\" data-end=\"1908\"\u003e Fujifilm Switzerland 4-year warranty\u003cbr data-start=\"1797\" data-end=\"1800\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1852\" data-end=\"1855\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1910\" data-end=\"1976\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52206425276754,"sku":"142184|||","price":848.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142184_1.jpg?v=1764962157"},{"product_id":"144430","title":"Sony FE 28-70mm F3.5-5.6 OSS II","description":"\u003ch3 data-start=\"245\" data-end=\"318\"\u003e Sony FE 28-70mm f\/3.5-5.6 OSS II – Compact \u0026amp; Versatile Standard Zoom\u003c\/h3\u003e\n\n\u003cp data-start=\"320\" data-end=\"570\"\u003e The Sony FE 28-70mm f\/3.5-5.6 OSS II is a lightweight and practical full-frame standard zoom lens, perfect for everyday photography, travel, and a variety of situations. It offers ideal versatility for beginners or those who want to travel light.\u003c\/p\u003e\n\n\u003ch3 data-start=\"572\" data-end=\"590\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"591\" data-end=\"1022\"\u003e \u003cstrong data-start=\"591\" data-end=\"616\"\u003eFocal length 28–70 mm\u003c\/strong\u003e : suitable for most uses — landscape, street, simple portraits, travel.\u003cbr data-start=\"694\" data-end=\"697\"\u003e \u003cstrong data-start=\"697\" data-end=\"726\"\u003eOSS optical stabilization\u003c\/strong\u003e : helps to obtain sharp images handheld.\u003cbr data-start=\"775\" data-end=\"778\"\u003e \u003cstrong data-start=\"778\" data-end=\"805\"\u003eCompact and lightweight format\u003c\/strong\u003e : ideal for long outings and mobility. \u003cbr data-start=\"854\" data-end=\"857\"\u003e\u003cstrong data-start=\"857\" data-end=\"891\"\u003eSmooth and silent autofocus\u003c\/strong\u003e : suitable for both photo and video.\u003cbr data-start=\"924\" data-end=\"927\"\u003e \u003cstrong data-start=\"927\" data-end=\"953\"\u003eFull-frame E-mount\u003c\/strong\u003e : a good option for enjoying full-frame photography on a budget.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1024\" data-end=\"1060\"\u003e Designed for mobile creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1061\" data-end=\"1185\"\u003e A practical and versatile lens, perfect for everyday use, travel, and learning full-frame photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1187\" data-end=\"1203\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1204\" data-end=\"1340\"\u003e Travel, street, light reportage\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e Portraits of everyday life, family\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e Landscape, interior\u003cbr data-start=\"1287\" data-end=\"1290\"\u003e Beginners or photographers wishing to travel light\u003c\/p\u003e\n\n\u003ch3 data-start=\"1342\" data-end=\"1374\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1375\" data-end=\"1508\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1395\" data-end=\"1398\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1450\" data-end=\"1453\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1510\" data-end=\"1576\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211807551826,"sku":"144430|||","price":398.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144430_1.jpg?v=1765060961"},{"product_id":"143139","title":"Sony FE 50-150mm f\/2 GM","description":"\u003ch3 data-start=\"234\" data-end=\"308\"\u003e Sony FE 50-150mm f\/2 GM – High-End, Bright \u0026amp; Versatile Telephoto Zoom Lens\u003c\/h3\u003e\n\n\u003cp data-start=\"310\" data-end=\"573\"\u003e The Sony FE 50-150mm f\/2 GM is a premium full-frame telephoto zoom lens, offering a wide, constant aperture and ideal flexibility for portraiture, reportage, weddings, or creative video. It combines the image quality of a prime lens with the versatility of a zoom.\u003c\/p\u003e\n\n\u003ch3 data-start=\"575\" data-end=\"593\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"594\" data-end=\"1253\"\u003e \u003cstrong data-start=\"594\" data-end=\"620\"\u003eFocal length 50–150 mm\u003c\/strong\u003e : ideal for portrait, event, indoor sports photography, lifestyle or reportage.\u003cbr data-start=\"705\" data-end=\"708\"\u003e \u003cstrong data-start=\"708\" data-end=\"735\"\u003eConstant f\/2 aperture\u003c\/strong\u003e : sumptuous bokeh, great control of depth of field, excellent in low light.\u003cbr data-start=\"826\" data-end=\"829\"\u003e \u003cstrong data-start=\"829\" data-end=\"857\"\u003eG Master optical quality\u003c\/strong\u003e : superior sharpness, faithful colors, professional rendering across the entire focal range. \u003cbr data-start=\"941\" data-end=\"944\"\u003e\u003cstrong data-start=\"944\" data-end=\"986\"\u003eFast, accurate and silent autofocus\u003c\/strong\u003e : perfect for moving subjects and video.\u003cbr data-start=\"1038\" data-end=\"1041\"\u003e \u003cstrong data-start=\"1041\" data-end=\"1081\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable for professional outdoor or studio use.\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e \u003cstrong data-start=\"1145\" data-end=\"1184\"\u003eInternal zoom and optimized ergonomics\u003c\/strong\u003e : constant balance, ideal on gimbal or for long sessions.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1255\" data-end=\"1293\"\u003e Designed for discerning creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1294\" data-end=\"1459\"\u003e A lens designed for photographers and videographers who want a wide aperture with a versatile focal range — without compromising on professional rendering.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1461\" data-end=\"1477\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1478\" data-end=\"1599\"\u003e Portraits, wedding, lifestyle\u003cbr data-start=\"1507\" data-end=\"1510\"\u003e Reporting, events, fashion\u003cbr data-start=\"1539\" data-end=\"1542\"\u003e Indoor sports, dance, concert\u003cbr data-start=\"1570\" data-end=\"1573\"\u003e Cinematic video creation\u003c\/p\u003e\n\n\u003ch3 data-start=\"1601\" data-end=\"1633\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1634\" data-end=\"1767\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1654\" data-end=\"1657\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1709\" data-end=\"1712\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1769\" data-end=\"1835\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211809190226,"sku":"143139|||","price":3598.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_143139_1.jpg?v=1765060768"},{"product_id":"142751","title":"Sony FE 400-800mm F6.3-8 G OSS","description":"\u003ch3 data-start=\"102\" data-end=\"186\"\u003e Sony FE 400-800mm f\/6.3-8 G OSS – Super Long Reach Telephoto Zoom \u0026amp; Maximum Versatility\u003c\/h3\u003e\n\n\u003cp data-start=\"188\" data-end=\"504\"\u003e The Sony FE 400-800mm f\/6.3-8 G OSS is an ultra-long-range telephoto zoom lens that offers the flexibility of a zoom while allowing you to reach distant subjects—ideal for wildlife, nature, wildlife photography, sports, aviation, or distant landscape photography. A versatile tool for ambitious projects.\u003c\/p\u003e\n\n\u003ch3 data-start=\"506\" data-end=\"524\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"525\" data-end=\"1292\"\u003e \u003cstrong data-start=\"525\" data-end=\"552\"\u003e400–800 mm focal length range\u003c\/strong\u003e : extended range for capturing subjects that are difficult to approach: wildlife, birds, sports, airplanes, nature.\u003cbr data-start=\"669\" data-end=\"672\"\u003e \u003cstrong data-start=\"672\" data-end=\"709\"\u003eInternal OSS zoom \u0026amp; G construction\u003c\/strong\u003e : good balance between size, optical quality and range.\u003cbr data-start=\"766\" data-end=\"769\"\u003e \u003cstrong data-start=\"769\" data-end=\"799\"\u003eEffective OSS stabilization\u003c\/strong\u003e : a valuable aid for reducing camera shake at long focal lengths, even handheld or on a monopod. \u003cbr data-start=\"898\" data-end=\"901\"\u003e\u003cstrong data-start=\"901\" data-end=\"935\"\u003eSmooth and silent autofocus\u003c\/strong\u003e : tracking distant or moving subjects — useful for wildlife or sports photography.\u003cbr data-start=\"1017\" data-end=\"1020\"\u003e \u003cstrong data-start=\"1020\" data-end=\"1059\"\u003eFlexibility without changing lenses\u003c\/strong\u003e : allows you to vary the framing (400 mm → 800 mm) without having to change lenses.\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e \u003cstrong data-start=\"1143\" data-end=\"1183\"\u003eGood portability for a super-telephoto\u003c\/strong\u003e : more manageable than a fixed 800mm, making it interesting for long outings, safaris or photo trips.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1294\" data-end=\"1346\"\u003e Designed for long-distance enthusiasts\u003c\/h3\u003e\n\n\u003cp data-start=\"1347\" data-end=\"1511\"\u003e A lens of choice for photographers and videographers who need a very long zoom without having to use multiple lenses — wildlife, nature, action, travel, adventure.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1513\" data-end=\"1529\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1530\" data-end=\"1714\"\u003e Fauna, ornithology, wildlife, safari\u003cbr data-start=\"1567\" data-end=\"1570\"\u003e Sport, aviation, outdoor events\u003cbr data-start=\"1608\" data-end=\"1611\"\u003e Distant landscapes, mountains, nature\u003cbr data-start=\"1648\" data-end=\"1651\"\u003e Travel, reportage, expeditions, photography of remote subjects\u003c\/p\u003e\n\n\u003ch3 data-start=\"1716\" data-end=\"1748\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1749\" data-end=\"1882\"\u003e Sony Switzerland Warranty \u003cbr data-start=\"1769\" data-end=\"1772\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1824\" data-end=\"1827\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1884\" data-end=\"1950\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211810697554,"sku":"142751|||","price":2778.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142751_1.jpg?v=1765060591"},{"product_id":"142011","title":"Sony FE 85mm GM II F1.4","description":"\u003ch3 data-start=\"100\" data-end=\"168\"\u003e Sony FE 85mm f\/1.4 GM II – Premium Portrait \u0026amp; Exceptional Bokeh\u003c\/h3\u003e\n\n\u003cp data-start=\"170\" data-end=\"416\"\u003e The Sony FE 85mm f\/1.4 GM II is a high-end portrait lens designed to deliver exceptional sharpness and sumptuous bokeh. It's the essential lens for portrait, wedding, fashion, and other discerning photographers.\u003c\/p\u003e\n\n\u003ch3 data-start=\"418\" data-end=\"436\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"437\" data-end=\"1138\"\u003e \u003cstrong data-start=\"437\" data-end=\"453\"\u003e85mm focal length\u003c\/strong\u003e : perfect perspective to enhance faces, natural compression and flattering aesthetics.\u003cbr data-start=\"550\" data-end=\"553\"\u003e \u003cstrong data-start=\"553\" data-end=\"588\"\u003eUltra-bright f\/1.4 aperture\u003c\/strong\u003e : creamy background blur, excellent light handling and shallow depth of field. \u003cbr data-start=\"684\" data-end=\"687\"\u003e\u003cstrong data-start=\"687\" data-end=\"715\"\u003eG Master optical quality\u003c\/strong\u003e : impressive sharpness, rich color rendering, minimized aberrations.\u003cbr data-start=\"792\" data-end=\"795\"\u003e \u003cstrong data-start=\"795\" data-end=\"837\"\u003eFast, accurate and silent autofocus\u003c\/strong\u003e : ideal for eye tracking and moving subjects, in both photos and videos.\u003cbr data-start=\"921\" data-end=\"924\"\u003e \u003cstrong data-start=\"924\" data-end=\"964\"\u003ePremium and tropicalized construction\u003c\/strong\u003e : reliable, durable, suitable for studio as well as outdoor shoots.\u003cbr data-start=\"1033\" data-end=\"1036\"\u003e \u003cstrong data-start=\"1036\" data-end=\"1084\"\u003eOptimized for Sony full-frame cameras\u003c\/strong\u003e : professional results even at the highest resolutions.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1140\" data-end=\"1194\"\u003e Designed for ambitious portrait artists \u0026amp; creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1195\" data-end=\"1288\"\u003e A signature lens for powerful images, captured emotions and a prestigious finish.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1290\" data-end=\"1306\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1307\" data-end=\"1434\"\u003e Professional \u0026amp; artistic portraits\u003cbr data-start=\"1334\" data-end=\"1337\"\u003e Wedding, fashion, studio\u003cbr data-start=\"1358\" data-end=\"1361\"\u003e Lifestyle, premium report\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e Videographers seeking a cinematic look\u003c\/p\u003e\n\n\u003ch3 data-start=\"1436\" data-end=\"1468\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1469\" data-end=\"1602\"\u003e Sony Switzerland Warranty \u003cbr data-start=\"1489\" data-end=\"1492\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1604\" data-end=\"1670\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211811746130,"sku":"142011|||","price":1978.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142011_1.jpg?v=1765060189"},{"product_id":"140386","title":"Sony FE 16-25mm F2.8 G","description":"\u003ch3 data-end=\"162\" data-start=\"103\"\u003e Sony FE 16-25mm f\/2.8 G – Compact \u0026amp; Bright Wide-Angle\u003c\/h3\u003e\n\n\u003cp data-end=\"491\" data-start=\"164\"\u003e The Sony FE 16-25mm f\/2.8 G is a wide-angle zoom lens designed for photographers and videographers looking for a compact, versatile, and high-performance lens. It combines a wide focal range with a constant aperture, allowing you to capture landscapes, architecture, interiors, or cityscapes with quality and flexibility.\u003c\/p\u003e\n\n\u003ch3 data-end=\"511\" data-start=\"493\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1069\" data-start=\"512\"\u003e \u003cstrong data-end=\"537\" data-start=\"512\"\u003e16–25 mm focal length range\u003c\/strong\u003e : wide field of view — ideal for landscape, architecture, urban, interior, travel.\u003cbr data-end=\"627\" data-start=\"624\"\u003e \u003cstrong data-end=\"656\" data-start=\"627\"\u003eConstant f\/2.8 aperture\u003c\/strong\u003e : good light management, controlled depth of field and flexibility in low light. \u003cbr data-end=\"751\" data-start=\"748\"\u003e\u003cstrong data-end=\"778\" data-start=\"751\"\u003eCompact and lightweight format\u003c\/strong\u003e : ideal for travel, street photography or dynamic shots.\u003cbr data-end=\"859\" data-start=\"856\"\u003e \u003cstrong data-end=\"893\" data-start=\"859\"\u003eSmooth and silent autofocus\u003c\/strong\u003e : well suited for both photo and video.\u003cbr data-end=\"939\" data-start=\"936\"\u003e \u003cstrong data-end=\"966\" data-start=\"939\"\u003eBalanced optical performance\u003c\/strong\u003e : good sharpness, controlled distortion and clear images, while retaining the flexibility of a zoom lens.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1124\" data-start=\"1071\"\u003e Designed for nomadic photographers \u0026amp; videographers\u003c\/h3\u003e\n\n\u003cp data-end=\"1312\" data-start=\"1125\"\u003e A practical wide-angle lens for those who want a single lens capable of embracing a wide variety of situations — landscapes, interiors, urban, reportage, documentary, travel.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1330\" data-start=\"1314\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1496\" data-start=\"1331\"\u003e Landscape, nature, mountain, sea\u003cbr data-end=\"1364\" data-start=\"1361\"\u003e Architecture, urban design, interior design, real estate\u003cbr data-end=\"1410\" data-start=\"1407\"\u003e Travel, reportage, street, documentary\u003cbr data-end=\"1449\" data-start=\"1446\"\u003e Videographers, vlogs, web content, visual creation\u003c\/p\u003e\n\n\u003ch3 data-end=\"1530\" data-start=\"1498\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1664\" data-start=\"1531\"\u003e Sony Switzerland Warranty\u003cbr data-end=\"1554\" data-start=\"1551\"\u003e Professional after-sales service in our stores \u003cbr data-end=\"1609\" data-start=\"1606\"\u003eFree in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1732\" data-start=\"1666\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211812401490,"sku":"140386|||","price":999.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_140386_1.jpg?v=1765059864"},{"product_id":"139890","title":"Sony FE 24-50mm F2.8 G","description":"\u003ch3 data-end=\"175\" data-start=\"114\"\u003e Sony FE 24-50mm f\/2.8 G – Compact \u0026amp; Bright Standard Zoom\u003c\/h3\u003e\n\n\u003cp data-end=\"468\" data-start=\"177\"\u003e The Sony FE 24-50mm f\/2.8 G is a versatile and compact full-frame standard zoom lens, combining a useful focal range with a bright aperture. Ideal for travel, reportage, portraiture, and everyday photography, it offers an excellent balance of performance, weight, and flexibility.\u003c\/p\u003e\n\n\u003ch3 data-end=\"488\" data-start=\"470\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1125\" data-start=\"489\"\u003e \u003cstrong data-end=\"514\" data-start=\"489\"\u003eFocal range 24–50 mm\u003c\/strong\u003e : sufficient to cover the majority of situations — landscape, street, portrait, travel and documentary.\u003cbr data-end=\"620\" data-start=\"617\"\u003e \u003cstrong data-end=\"649\" data-start=\"620\"\u003eConstant f\/2.8 aperture\u003c\/strong\u003e : beautiful light management, good depth of field, suitable for portraits and natural light. \u003cbr data-end=\"758\" data-start=\"755\"\u003e\u003cstrong data-end=\"793\" data-start=\"758\"\u003eCompact and lightweight construction\u003c\/strong\u003e : easy to carry, perfect for spontaneous outings, travel or street photography.\u003cbr data-end=\"895\" data-start=\"892\"\u003e \u003cstrong data-end=\"929\" data-start=\"895\"\u003eSmooth and silent autofocus\u003c\/strong\u003e : comfortable for everyday use, video, and quick handling.\u003cbr data-end=\"1010\" data-start=\"1007\"\u003e \u003cstrong data-end=\"1044\" data-start=\"1010\"\u003eA discreet and versatile lens\u003c\/strong\u003e : a very good choice for those who want a single, simple but effective lens.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1204\" data-start=\"1127\"\u003e Designed for photographers seeking simplicity and mobility\u003c\/h3\u003e\n\n\u003cp data-end=\"1342\" data-start=\"1205\"\u003e A practical zoom lens for everyday use, travel, street photography, and reportage, offering a bright aperture and great versatility.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1360\" data-start=\"1344\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1528\" data-start=\"1361\"\u003e Travel, street, reportage, documentary\u003cbr data-end=\"1400\" data-start=\"1397\"\u003e Simple portraits, lifestyle, family\u003cbr data-end=\"1440\" data-start=\"1437\"\u003e Landscape, urban, interior\u003cbr data-end=\"1469\" data-start=\"1466\"\u003e Creators looking for a versatile, lightweight, and affordable zoom lens\u003c\/p\u003e\n\n\u003ch3 data-end=\"1562\" data-start=\"1530\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1696\" data-start=\"1563\"\u003e Sony Switzerland Warranty\u003cbr data-end=\"1586\" data-start=\"1583\"\u003e Professional after-sales service in our stores \u003cbr data-end=\"1641\" data-start=\"1638\"\u003eFree in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1764\" data-start=\"1698\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211813286226,"sku":"139890|||","price":859.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_139890_1.jpg?v=1765059794"},{"product_id":"138965","title":"Sony FE 16-35mm F2.8 GM II","description":"\u003ch3 data-start=\"119\" data-end=\"186\"\u003e Sony FE 16-35mm f\/2.8 GM II – Pro \u0026amp; Ultra-Versatile Wide-Angle\u003c\/h3\u003e\n\n\u003cp data-start=\"188\" data-end=\"436\"\u003e The Sony FE 16-35mm f\/2.8 GM II is a benchmark wide-angle zoom lens, designed to deliver optimal image quality, a large aperture and a wide focal range — ideal for landscape, architecture, travel, video or immersive photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"438\" data-end=\"456\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"457\" data-end=\"1315\"\u003e \u003cstrong data-start=\"457\" data-end=\"482\"\u003e16–35 mm focal length range\u003c\/strong\u003e : from ultra-wide-angle to classic wide-angle — perfect for landscapes, architecture, interiors, urban, reportage.\u003cbr data-start=\"598\" data-end=\"601\"\u003e \u003cstrong data-start=\"601\" data-end=\"630\"\u003eConstant f\/2.8 aperture\u003c\/strong\u003e : excellent low-light performance, smooth bokeh and beautiful transitions, even at wide apertures. \u003cbr data-start=\"733\" data-end=\"736\"\u003e\u003cstrong data-start=\"736\" data-end=\"764\"\u003eG Master optical quality\u003c\/strong\u003e : high sharpness, rich contrast, aberration correction and faithful color rendering — perfect sharpness right to the edges.\u003cbr data-start=\"888\" data-end=\"891\"\u003e \u003cstrong data-start=\"891\" data-end=\"933\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for both photo and video, for dynamic or moving scenes.\u003cbr data-start=\"1020\" data-end=\"1023\"\u003e \u003cstrong data-start=\"1023\" data-end=\"1062\"\u003eRobust \u0026amp; tropicalized construction\u003c\/strong\u003e : designed to last — withstands weather, terrain, travel, harsh conditions.\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e \u003cstrong data-start=\"1163\" data-end=\"1187\"\u003eMaximum versatility\u003c\/strong\u003e : a lens capable of covering a wide range of needs — from reportage to studio, from landscape to environmental portrait.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1317\" data-end=\"1383\"\u003e Designed for demanding and nomadic photographers and videographers\u003c\/h3\u003e\n\n \u003cp data-start=\"1384\" data-end=\"1556\"\u003eA premium wide-angle zoom that offers freedom of composition and consistent image quality — ideal for creatives, travelers, professionals or discerning amateurs.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1558\" data-end=\"1574\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1575\" data-end=\"1803\"\u003e Landscape, nature, mountain\u003cbr data-start=\"1600\" data-end=\"1603\"\u003e Architecture, urban design, interior design, real estate\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e Travel, reportage, documentary, street\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e Video, vlog, immersive content, cinema\u003cbr data-start=\"1728\" data-end=\"1731\"\u003e Creative photographers looking for a versatile \u0026amp; high-end lens\u003c\/p\u003e\n\n\u003ch3 data-start=\"1805\" data-end=\"1837\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1838\" data-end=\"1971\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1858\" data-end=\"1861\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1913\" data-end=\"1916\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1973\" data-end=\"2039\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211813941586,"sku":"138965|||","price":2579.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_138965_1_SEL1635GM2.jpg?v=1765059720"},{"product_id":"138829","title":"Sony FE 70-200mm F4 G2 OSS","description":"\u003ch3 data-start=\"130\" data-end=\"191\"\u003e Sony FE 70-200mm f\/4 G OSS – Versatile \u0026amp; Compact Telephoto Zoom\u003c\/h3\u003e\n\n\u003cp data-start=\"193\" data-end=\"464\"\u003e The Sony FE 70-200mm f\/4 G OSS (G2) is a compact and versatile telephoto zoom lens designed to offer an excellent balance of performance, weight, and flexibility. Ideal for portraiture, events, travel, or reportage, it combines optical quality with practicality.\u003c\/p\u003e\n\n \u003ch3 data-start=\"466\" data-end=\"484\"\u003eKey features:\u003c\/h3\u003e\n\n\u003cp data-start=\"485\" data-end=\"1265\"\u003e \u003cstrong data-start=\"485\" data-end=\"511\"\u003eFocal length 70–200 mm\u003c\/strong\u003e : versatility guaranteed — portrait, reportage, event, short telephoto.\u003cbr data-start=\"586\" data-end=\"589\"\u003e \u003cstrong data-start=\"589\" data-end=\"616\"\u003eConstant f\/4 aperture\u003c\/strong\u003e : good light management, moderate depth of field, lighter than an f\/2.8.\u003cbr data-start=\"706\" data-end=\"709\"\u003e \u003cstrong data-start=\"709\" data-end=\"739\"\u003eIntegrated OSS stabilization\u003c\/strong\u003e : comfort for shooting in natural light and handheld.\u003cbr data-start=\"810\" data-end=\"813\"\u003e \u003cstrong data-start=\"813\" data-end=\"848\"\u003eCompact and lightweight construction\u003c\/strong\u003e : easy to carry, ideal for long outings, travel or urban reporting.\u003cbr data-start=\"938\" data-end=\"941\"\u003e \u003cstrong data-start=\"941\" data-end=\"975\"\u003eFast and silent autofocus\u003c\/strong\u003e : effective for moving subjects, portraits or videos.\u003cbr data-start=\"1028\" data-end=\"1031\"\u003e \u003cstrong data-start=\"1031\" data-end=\"1052\"\u003eOptical quality G\u003c\/strong\u003e : sharp image, balanced contrast and faithful colors, good sharpness across the entire focal range. \u003cbr data-start=\"1143\" data-end=\"1146\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1193\"\u003eGood compromise between weight, versatility, and quality\u003c\/strong\u003e : suitable for those who want a reliable zoom without the weight of an f\/2.8.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1267\" data-end=\"1319\"\u003e Designed for mobile photographers and videographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1320\" data-end=\"1462\"\u003e A practical and efficient telephoto zoom lens, ideal for those seeking versatility without bulk, while maintaining excellent image quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1464\" data-end=\"1480\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1481\" data-end=\"1635\"\u003e Portraits, weddings, family, lifestyle\u003cbr data-start=\"1519\" data-end=\"1522\"\u003e Travel, urban travel, reportage\u003cbr data-start=\"1554\" data-end=\"1557\"\u003e Street, event, concert\u003cbr data-start=\"1583\" data-end=\"1586\"\u003e Videographers looking for a lightweight and stable telephoto zoom\u003c\/p\u003e\n\n\u003ch3 data-start=\"1637\" data-end=\"1669\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1670\" data-end=\"1803\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1690\" data-end=\"1693\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1745\" data-end=\"1748\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1805\" data-end=\"1871\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211814793554,"sku":"138829|||","price":1369.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_138829_1_SEL70200G2_A-Large.jpg?v=1765059599"},{"product_id":"137965","title":"Sony E-Mount FF 50mm F1.4 GM","description":"\u003ch3 data-start=\"91\" data-end=\"162\"\u003e Sony FE 50mm f\/1.4 GM – High-End, Bright \u0026amp; Versatile Standard Lens\u003c\/h3\u003e\n\n \u003cp data-start=\"164\" data-end=\"441\"\u003eThe Sony FE 50mm f\/1.4 GM is a premium prime lens designed to offer great versatility with professional results. Thanks to its bright aperture and exceptional optical quality, it is perfect for portraiture, reportage, lifestyle, and creative video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"443\" data-end=\"461\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"462\" data-end=\"1044\"\u003e \u003cstrong data-start=\"462\" data-end=\"478\"\u003e50mm focal length\u003c\/strong\u003e : ideal natural field of view for portraits, street photography, travel and everyday scenes.\u003cbr data-start=\"551\" data-end=\"554\"\u003e \u003cstrong data-start=\"554\" data-end=\"583\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e : shallow depth of field, beautiful bokeh and excellent in low light.\u003cbr data-start=\"663\" data-end=\"666\"\u003e \u003cstrong data-start=\"666\" data-end=\"694\"\u003eG Master optical quality\u003c\/strong\u003e : high resolution, strong contrast, accurate color rendering.\u003cbr data-start=\"757\" data-end=\"760\"\u003e \u003cstrong data-start=\"760\" data-end=\"802\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for action photography as well as video.\u003cbr data-start=\"851\" data-end=\"854\"\u003e \u003cstrong data-start=\"854\" data-end=\"894\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable outdoors as well as for intensive projects. \u003cbr data-start=\"950\" data-end=\"953\"\u003e\u003cstrong data-start=\"953\" data-end=\"971\"\u003eCompact format\u003c\/strong\u003e : lighter and more manageable than a 50mm f\/1.2, while remaining premium.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1046\" data-end=\"1084\"\u003e Designed for discerning creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1085\" data-end=\"1229\"\u003e A balanced lens offering high-end rendering and great creative freedom, whether for portrait, reportage or lifestyle photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1231\" data-end=\"1247\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1248\" data-end=\"1371\"\u003e Portraits, lifestyle, wedding\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e Report, street, travel\u003cbr data-start=\"1302\" data-end=\"1305\"\u003e Interior and natural light\u003cbr data-start=\"1335\" data-end=\"1338\"\u003e Content creators and videographers\u003c\/p\u003e\n\n\u003ch3 data-start=\"1373\" data-end=\"1405\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1406\" data-end=\"1539\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1426\" data-end=\"1429\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1481\" data-end=\"1484\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1541\" data-end=\"1607\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211817283922,"sku":"137965|||","price":1700.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_137965_1_SEL50F14GM.jpg?v=1765059502"},{"product_id":"137589","title":"Sony FE 24-70mm GM F2.8 II","description":"\u003ch3 data-start=\"118\" data-end=\"191\"\u003e Sony FE 24-70mm f\/2.8 GM II – Pro Standard Zoom \u0026amp; Maximum Versatility\u003c\/h3\u003e\n\n \u003cp data-start=\"193\" data-end=\"482\"\u003eThe Sony FE 24-70mm f\/2.8 GM II is a next-generation standard zoom lens designed to deliver superior image quality, versatility, and optimal performance in both still photography and video. It's the ultimate all-purpose lens for demanding professionals and creators.\u003c\/p\u003e\n\n\u003ch3 data-start=\"484\" data-end=\"502\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"503\" data-end=\"1317\"\u003e \u003cstrong data-start=\"503\" data-end=\"528\"\u003eFocal length 24–70 mm\u003c\/strong\u003e : perfect for portrait, wedding, reportage, landscape, travel and versatile use.\u003cbr data-start=\"611\" data-end=\"614\"\u003e \u003cstrong data-start=\"614\" data-end=\"643\"\u003eConstant aperture f\/2.8\u003c\/strong\u003e : pronounced bokeh, excellent light management, controlled depth of field.\u003cbr data-start=\"726\" data-end=\"729\"\u003e \u003cstrong data-start=\"729\" data-end=\"762\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : exceptional sharpness, high contrast, faithful color rendering — ideal for professional work.\u003cbr data-start=\"871\" data-end=\"874\"\u003e \u003cstrong data-start=\"874\" data-end=\"913\"\u003eVery fast and silent autofocus\u003c\/strong\u003e : precision, responsiveness and comfort to capture the moment in photo or video. \u003cbr data-start=\"991\" data-end=\"994\"\u003e\u003cstrong data-start=\"994\" data-end=\"1034\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable in all conditions, both in the studio and outdoors.\u003cbr data-start=\"1101\" data-end=\"1104\"\u003e \u003cstrong data-start=\"1104\" data-end=\"1148\"\u003eBalance between performance \u0026amp; compactness\u003c\/strong\u003e : maneuverable, practical for long sessions or travel.\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e \u003cstrong data-start=\"1212\" data-end=\"1248\"\u003eVersatility for all uses\u003c\/strong\u003e : a single lens to cover the majority of photo\/video needs.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1319\" data-end=\"1375\"\u003e Designed for demanding photographers and videographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1376\" data-end=\"1520\"\u003e A benchmark zoom, flexible enough for everything—from portrait to landscape, from street to video, while guaranteeing a high-end rendering.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1522\" data-end=\"1538\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1539\" data-end=\"1684\"\u003e Portrait, wedding, fashion, lifestyle\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e Reportage, travel, visual storytelling\u003cbr data-start=\"1607\" data-end=\"1610\"\u003e Landscape, architecture, interior\u003cbr data-start=\"1642\" data-end=\"1645\"\u003e Video creation, content, documentary\u003c\/p\u003e\n\n\u003ch3 data-start=\"1686\" data-end=\"1718\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1719\" data-end=\"1852\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1739\" data-end=\"1742\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1794\" data-end=\"1797\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n \u003cp data-start=\"1854\" data-end=\"1920\"\u003e📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211818168658,"sku":"137589|||","price":2179.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_137589_1.jpg?v=1765059342"},{"product_id":"136718","title":"Sony FE 70-200mm GM II F2.8 OSS","description":"\u003ch3 data-start=\"120\" data-end=\"194\"\u003e Sony FE 70-200mm f\/2.8 GM II OSS – Pro Tele Zoom \u0026amp; Premium Performance\u003c\/h3\u003e\n\n\u003cp data-start=\"196\" data-end=\"494\"\u003e The Sony FE 70-200mm f\/2.8 GM II OSS is a next-generation professional telephoto zoom lens, offering optical quality and speed that meet the highest standards. Versatile and high-performing, it is ideal for portraiture, reportage, sports, weddings, nature, or video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"496\" data-end=\"514\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"515\" data-end=\"1309\"\u003e \u003cstrong data-start=\"515\" data-end=\"541\"\u003eFocal length range 70–200 mm\u003c\/strong\u003e : versatile — perfect for portraits, events, reportage, sports, close-up portraits or short telephoto.\u003cbr data-start=\"644\" data-end=\"647\"\u003e \u003cstrong data-start=\"647\" data-end=\"676\"\u003eConstant aperture f\/2.8\u003c\/strong\u003e : superb bokeh, excellent low-light performance, controlled depth of field.\u003cbr data-start=\"759\" data-end=\"762\"\u003e \u003cstrong data-start=\"762\" data-end=\"792\"\u003eEffective OSS stabilization\u003c\/strong\u003e : sharp images handheld or in motion, even at long focal lengths. \u003cbr data-start=\"862\" data-end=\"865\"\u003e\u003cstrong data-start=\"865\" data-end=\"898\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : precise sharpness, rich contrast, faithful colors: ideal for professional use.\u003cbr data-start=\"985\" data-end=\"988\"\u003e \u003cstrong data-start=\"988\" data-end=\"1024\"\u003eUltra-fast and smooth autofocus\u003c\/strong\u003e : reliable subject tracking, ideal for sports, portraits and video.\u003cbr data-start=\"1088\" data-end=\"1091\"\u003e \u003cstrong data-start=\"1091\" data-end=\"1130\"\u003eRobust \u0026amp; tropicalized construction\u003c\/strong\u003e : suitable for demanding conditions — studio, outdoors, reportage, travel.\u003cbr data-start=\"1206\" data-end=\"1209\"\u003e \u003cstrong data-start=\"1209\" data-end=\"1232\"\u003eOptimized ergonomics\u003c\/strong\u003e : lightweight, comfortable to use, responsive — ideal for long photo sessions.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1311\" data-end=\"1369\"\u003e Designed for demanding professionals and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1370\" data-end=\"1514\"\u003e An essential standard telephoto zoom lens, combining flexibility, reliability and image quality to cover a wide range of photo\/video needs.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1516\" data-end=\"1532\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1533\" data-end=\"1682\"\u003e Portrait, wedding, fashion, studio\u003cbr data-start=\"1564\" data-end=\"1567\"\u003e Sports, reports, events\u003cbr data-start=\"1595\" data-end=\"1598\"\u003e Nature, travel, compressed landscapes\u003cbr data-start=\"1633\" data-end=\"1636\"\u003e Professional video creators and photographers\u003c\/p\u003e\n\n \u003ch3 data-start=\"1684\" data-end=\"1716\"\u003eWhy buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1717\" data-end=\"1850\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1737\" data-end=\"1740\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1792\" data-end=\"1795\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1852\" data-end=\"1918\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211818627410,"sku":"136718|||","price":2898.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_136718_1_SEL70200GM2_A.jpg?v=1765059158"},{"product_id":"135993","title":"Sony FE 14mm F1.8 GM","description":"\u003ch3 data-end=\"181\" data-start=\"112\"\u003e Sony FE 14mm f\/1.8 GM – Bright Ultra Wide Angle \u0026amp; Total Vision\u003c\/h3\u003e\n\n\u003cp data-end=\"488\" data-start=\"183\"\u003e The Sony FE 14mm f\/1.8 GM is an ultra-wide-angle lens designed to offer an extremely wide field of view, combined with a very large aperture. Perfect for landscapes, architecture, astrophotography, immersive video, or creating spectacular images, it delivers exceptional optical quality.\u003c\/p\u003e\n\n\u003ch3 data-end=\"508\" data-start=\"490\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1305\" data-start=\"509\"\u003e \u003cstrong data-end=\"545\" data-start=\"509\"\u003e14mm focal length (ultra wide angle)\u003c\/strong\u003e : very wide field of view — ideal for landscapes, architecture, starry skies, cities, interiors and immersive scenes. \u003cbr data-end=\"657\" data-start=\"654\"\u003e\u003cstrong data-end=\"686\" data-start=\"657\"\u003eBright f\/1.8 aperture\u003c\/strong\u003e : superb light handling, ideal in low light, night, astro or dark interiors.\u003cbr data-end=\"783\" data-start=\"780\"\u003e \u003cstrong data-end=\"816\" data-start=\"783\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : very high sharpness, excellent aberration control, strong contrast and faithful color rendering — homogeneous to the edges.\u003cbr data-end=\"947\" data-start=\"944\"\u003e \u003cstrong data-end=\"989\" data-start=\"947\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : discreet for both photos and videos, effective even in low light.\u003cbr data-end=\"1069\" data-start=\"1066\"\u003e \u003cstrong data-end=\"1108\" data-start=\"1069\"\u003eRobust \u0026amp; tropicalized construction\u003c\/strong\u003e : suitable for demanding conditions, travel, outdoors, mountains, sea.\u003cbr data-end=\"1183\" data-start=\"1180\"\u003e \u003cstrong data-end=\"1224\" data-start=\"1183\"\u003eE-mount optimized for full frame\u003c\/strong\u003e : optimal performance on modern mirrorless cameras, maximum resolution and dynamic range.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1363\" data-start=\"1307\"\u003e Designed for visionary and ambitious creators\u003c\/h3\u003e\n\n \u003cp data-end=\"1549\" data-start=\"1364\"\u003eA lens that pushes the boundaries of composition — ideal for capturing wide, dramatic, immersive or dramatic scenes, while maintaining impeccable professional quality.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1567\" data-start=\"1551\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1772\" data-start=\"1568\"\u003e Landscape, nature, mountain, sea\u003cbr data-end=\"1601\" data-start=\"1598\"\u003e Architecture, urban design, interior design, real estate\u003cbr data-end=\"1647\" data-start=\"1644\"\u003e Astrophotography, starry sky, night\u003cbr data-end=\"1686\" data-start=\"1683\"\u003e Video, documentary, immersive content\u003cbr data-end=\"1726\" data-start=\"1723\"\u003e Visual art, panoramic, ambitious creations\u003c\/p\u003e\n\n\u003ch3 data-end=\"1806\" data-start=\"1774\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1940\" data-start=\"1807\"\u003e 4-year Sony Switzerland warranty\u003cbr data-end=\"1830\" data-start=\"1827\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1885\" data-start=\"1882\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"2008\" data-start=\"1942\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211819544914,"sku":"135993|||","price":1098.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_135993_1-Large.jpg?v=1765059007"},{"product_id":"135877","title":"Sony FE 50mm F1.2 GM","description":"\u003ch3 data-start=\"101\" data-end=\"170\"\u003e Sony FE 50mm f\/1.2 GM – Standard Premium \u0026amp; Cinematic Bokeh\u003c\/h3\u003e\n\n\u003cp data-start=\"172\" data-end=\"468\"\u003e The Sony FE 50mm f\/1.2 GM is a high-end prime lens designed for those seeking optimal image quality, a wide aperture, and a cinematic look. Ideal for portraiture, reportage, low-light photography, and artistic creation, it combines optical power with versatility.\u003c\/p\u003e\n\n\u003ch3 data-start=\"470\" data-end=\"490\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"491\" data-end=\"1215\"\u003e \u003cstrong data-start=\"491\" data-end=\"507\"\u003e50mm focal length\u003c\/strong\u003e : field of view close to natural vision — versatile for portrait, reportage, lifestyle and everyday use.\u003cbr data-start=\"624\" data-end=\"627\"\u003e \u003cstrong data-start=\"627\" data-end=\"662\"\u003eUltra-bright f\/1.2 aperture\u003c\/strong\u003e : very shallow depth of field, creamy background blur and superb light handling — perfect in low light. \u003cbr data-start=\"788\" data-end=\"791\"\u003e\u003cstrong data-start=\"791\" data-end=\"819\"\u003eGM Series Optical Quality\u003c\/strong\u003e : Fine sharpness, high micro-contrast, faithful color rendering and impeccable detail.\u003cbr data-start=\"905\" data-end=\"908\"\u003e \u003cstrong data-start=\"908\" data-end=\"950\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for both photo and video, perfect for capturing the moment.\u003cbr data-start=\"1024\" data-end=\"1027\"\u003e \u003cstrong data-start=\"1027\" data-end=\"1067\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : built to last, even in demanding conditions.\u003cbr data-start=\"1122\" data-end=\"1125\"\u003e \u003cstrong data-start=\"1125\" data-end=\"1153\"\u003eE-mount – full frame\u003c\/strong\u003e : optimized for modern sensors, for optimal rendering.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1217\" data-end=\"1271\"\u003e Designed for demanding and creative photographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1272\" data-end=\"1475\"\u003e The 50mm f\/1.2 GM is the “dream lens” for those who want to capture high-quality images with a cinematic style, whether for portraits, lifestyle, or creative projects.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1477\" data-end=\"1495\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1496\" data-end=\"1676\"\u003e Artistic and professional portraits\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e Lifestyle, reportage, documentary\u003cbr data-start=\"1572\" data-end=\"1575\"\u003e Low light, interior, natural light \u003cbr data-start=\"1614\" data-end=\"1617\"\u003eContent creators, video, high-end creative projects\u003c\/p\u003e\n\n\u003ch3 data-start=\"1678\" data-end=\"1712\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1713\" data-end=\"1846\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1733\" data-end=\"1736\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1788\" data-end=\"1791\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1848\" data-end=\"1914\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211820659026,"sku":"135877|||","price":2298.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_135877_1_SEL50F12GM_A-Mid.jpg?v=1765058873"},{"product_id":"134811","title":"Sony FE 12-24mm f\/2.8 GM","description":"\u003ch3 data-end=\"180\" data-start=\"112\"\u003e Sony FE 12-24mm f\/2.8 GM – Ultra Wide Angle Ultra Bright \u0026amp; Pro\u003c\/h3\u003e\n\n\u003cp data-end=\"522\" data-start=\"182\"\u003e The Sony FE 12-24mm f\/2.8 GM is a high-end ultra-wide-angle lens designed for photographers and videographers who want to capture expansive scenes with impeccable optical quality. Ideal for landscapes, architecture, urban scenes, interiors, or immersive video, it combines a wide field of view, a bright aperture, and professional image rendering.\u003c\/p\u003e\n\n\u003ch3 data-end=\"542\" data-start=\"524\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1367\" data-start=\"543\"\u003e \u003cstrong data-end=\"568\" data-start=\"543\"\u003e12–24 mm focal length range\u003c\/strong\u003e : very wide field of view — perfect for landscapes, architecture, interiors, urban, astrophotography, great depth of field, panoramic video. \u003cbr data-end=\"705\" data-start=\"702\"\u003e\u003cstrong data-end=\"734\" data-start=\"705\"\u003eConstant f\/2.8 aperture\u003c\/strong\u003e : excellent low-light performance, controllable depth of field, make dramatic scenes with interesting bokeh for ultra-wide angle.\u003cbr data-end=\"898\" data-start=\"895\"\u003e \u003cstrong data-end=\"931\" data-start=\"898\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : high sharpness, contrast, well-corrected aberrations — professional, homogeneous, sharp rendering right to the edges.\u003cbr data-end=\"1031\" data-start=\"1028\"\u003e \u003cstrong data-end=\"1073\" data-start=\"1031\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for video, reportage, dynamic scenes.\u003cbr data-end=\"1126\" data-start=\"1123\"\u003e \u003cstrong data-end=\"1165\" data-start=\"1126\"\u003ePremium \u0026amp; tropicalized construction\u003c\/strong\u003e : suitable for outdoor shooting, travel, varied conditions — robust and durable.\u003cbr data-end=\"1256\" data-start=\"1253\"\u003e \u003cstrong data-end=\"1306\" data-start=\"1256\"\u003eE-mount optimized for full-frame sensors\u003c\/strong\u003e : maximum performance, excellent contrast and dynamic range.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1424\" data-start=\"1369\"\u003e Designed for ambitious \u0026amp; visionary creators\u003c\/h3\u003e\n\n \u003cp data-end=\"1588\" data-start=\"1425\"\u003eA very high-level ultra-wide-angle lens for those who want to capture the grandeur of a scene, the immensity of a landscape, architecture, or immersive shots.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1606\" data-start=\"1590\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1829\" data-start=\"1607\"\u003e Landscape, nature, mountain\u003cbr data-end=\"1635\" data-start=\"1632\"\u003e Architecture, urban design, interior design, real estate\u003cbr data-end=\"1681\" data-start=\"1678\"\u003e Astrophotography, starry sky, night\u003cbr data-end=\"1720\" data-start=\"1717\"\u003e Video, documentary, immersive content, vlog\u003cbr data-end=\"1766\" data-start=\"1763\"\u003e Photographers seeking the best wide-angle results\u003c\/p\u003e\n\n\u003ch3 data-end=\"1863\" data-start=\"1831\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1997\" data-start=\"1864\"\u003e 4-year Sony Switzerland warranty\u003cbr data-end=\"1887\" data-start=\"1884\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1942\" data-start=\"1939\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"2065\" data-start=\"1999\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211821576530,"sku":"134811|||","price":2530.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_134811_1.jpg?v=1765058767"},{"product_id":"134453","title":"Sony FE 35mm F1.4 GM","description":"\u003ch3 data-end=\"202\" data-start=\"137\"\u003e Sony FE 35mm f\/1.4 GM – Premium \u0026amp; Creative Standard Wide-Angle\u003c\/h3\u003e\n\n \u003cp data-end=\"523\" data-start=\"204\"\u003eThe Sony FE 35mm f\/1.4 GM is a high-end prime lens designed for creators seeking a balance between versatility, image quality, and low-light performance. Ideal for reportage, landscape, street, environmental portraiture, or video, it delivers sharp, bright, and natural images.\u003c\/p\u003e\n\n\u003ch3 data-end=\"543\" data-start=\"525\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1295\" data-start=\"544\"\u003e \u003cstrong data-end=\"560\" data-start=\"544\"\u003e35mm focal length\u003c\/strong\u003e : wide field, close to human perception — perfect for landscape, architecture, reportage, lifestyle and street photography.\u003cbr data-end=\"693\" data-start=\"690\"\u003e \u003cstrong data-end=\"722\" data-start=\"693\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e : superb bokeh, excellent light handling, shallow depth of field — ideal indoors or in soft light.\u003cbr data-end=\"842\" data-start=\"839\"\u003e \u003cstrong data-end=\"875\" data-start=\"842\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : high sharpness, strong contrast, very high level color rendering, well controlled aberrations. \u003cbr data-end=\"978\" data-start=\"975\"\u003e\u003cstrong data-end=\"1020\" data-start=\"978\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for dynamic shooting, moving subjects or video.\u003cbr data-end=\"1085\" data-start=\"1082\"\u003e \u003cstrong data-end=\"1125\" data-start=\"1085\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : durable objective, ready for the field, travel or intensive projects.\u003cbr data-end=\"1206\" data-start=\"1203\"\u003e \u003cstrong data-end=\"1229\" data-start=\"1206\"\u003eOptimized E-mount\u003c\/strong\u003e : maximum performance on modern Sony full-frame cameras.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1364\" data-start=\"1297\"\u003e Designed for demanding and creative photographers and videographers\u003c\/h3\u003e\n\n\u003cp data-end=\"1544\" data-start=\"1365\"\u003e The 35mm f\/1.4 GM is perfect for capturing the moment — whether in reportage, travel, street photography or artistic creation — with a consistent professional rendering and a cinematic style.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1562\" data-start=\"1546\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1789\" data-start=\"1563\"\u003e Landscape, architecture, urban space\u003cbr data-end=\"1602\" data-start=\"1599\"\u003e Street photography, reportage, documentary\u003cbr data-end=\"1648\" data-start=\"1645\"\u003e Travel, urban travel, street documentary\u003cbr data-end=\"1693\" data-start=\"1690\"\u003e Environmental portraits, lifestyle\u003cbr data-end=\"1733\" data-start=\"1730\"\u003e Videographers looking for a bright and versatile lens\u003c\/p\u003e\n\n\u003ch3 data-end=\"1823\" data-start=\"1791\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1957\" data-start=\"1824\"\u003e 4-year Sony Switzerland warranty \u003cbr data-end=\"1847\" data-start=\"1844\"\u003eProfessional after-sales service in our stores\u003cbr data-end=\"1902\" data-start=\"1899\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"2025\" data-start=\"1959\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211822035282,"sku":"134453|||","price":1199.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_134453_1.jpg?v=1765058533"},{"product_id":"132541","title":"Sony E-Mount FF 200-600mm F5.6-6.3 G OSS","description":"\u003ch3 data-start=\"136\" data-end=\"208\"\u003e Sony 200-600mm f\/5.6-6.3 G OSS – Long Range \u0026amp; Versatile Telephoto Zoom\u003c\/h3\u003e\n\n \u003cp data-start=\"210\" data-end=\"502\"\u003eThe Sony 200-600mm f\/5.6-6.3 G OSS is a very long-range telephoto zoom lens designed for maximum flexibility. It allows you to capture distant subjects—animals, birds, sports, distant landscapes—while remaining relatively lightweight and portable, ideal for long or nature outings.\u003c\/p\u003e\n\n\u003ch3 data-start=\"504\" data-end=\"522\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"523\" data-end=\"1280\"\u003e \u003cstrong data-start=\"523\" data-end=\"550\"\u003eFocal length range 200–600 mm\u003c\/strong\u003e : wide coverage — from wildlife photography to sports, reportage, aviation, fauna, distant landscape.\u003cbr data-start=\"670\" data-end=\"673\"\u003e \u003cstrong data-start=\"673\" data-end=\"702\"\u003eOSS stabilization included\u003c\/strong\u003e : stabilized image, even at long focal length, for sharp handheld photos.\u003cbr data-start=\"781\" data-end=\"784\"\u003e \u003cstrong data-start=\"784\" data-end=\"824\"\u003eInternal zoom \u0026amp; practical construction\u003c\/strong\u003e : fixed length, good ergonomics and easy transport for a great telephoto lens.\u003cbr data-start=\"897\" data-end=\"900\"\u003e \u003cstrong data-start=\"900\" data-end=\"930\"\u003eFast and accurate autofocus\u003c\/strong\u003e : efficient tracking of moving subjects, suitable for sports, wildlife, action. \u003cbr data-start=\"1006\" data-end=\"1009\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1056\"\u003eCompatibility with Sony E full-frame cameras\u003c\/strong\u003e : easy mounting on recent hybrid cameras, good balance between range and compactness.\u003cbr data-start=\"1137\" data-end=\"1140\"\u003e \u003cstrong data-start=\"1140\" data-end=\"1181\"\u003eAttractive range\/price\/weight ratio\u003c\/strong\u003e : an affordable solution for those who want a versatile telephoto lens without breaking the bank.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1282\" data-end=\"1352\"\u003e Designed for photographers seeking versatility \u0026amp; range\u003c\/h3\u003e\n\n\u003cp data-start=\"1353\" data-end=\"1506\"\u003e A very versatile lens — ideal for starting out in wildlife or sports photography, for photo trips, safaris, long-distance outings.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1508\" data-end=\"1524\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1525\" data-end=\"1678\"\u003e Wildlife, birds, wild animals\u003cbr data-start=\"1557\" data-end=\"1560\"\u003e Sports, action, outdoor events\u003cbr data-start=\"1598\" data-end=\"1601\"\u003e Distant landscapes, mountains, nature\u003cbr data-start=\"1638\" data-end=\"1641\"\u003e Travel, safari, reportage, adventure\u003c\/p\u003e\n\n\u003ch3 data-start=\"1680\" data-end=\"1712\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1713\" data-end=\"1846\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1733\" data-end=\"1736\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1788\" data-end=\"1791\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1848\" data-end=\"1914\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211823608146,"sku":"132541|||","price":1448.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_132541_1-SEL200600G_A.jpg?v=1765057970"},{"product_id":"131598","title":"Sony FE 135mm GM F1.8","description":"\u003ch3 data-start=\"136\" data-end=\"193\"\u003eSony FE 135mm f\/1.8 GM – Premium Portrait \u0026amp; Short Telephoto\u003c\/h3\u003e\n\n\u003cp data-start=\"195\" data-end=\"501\"\u003e The Sony FE 135mm f\/1.8 GM is a high-end prime lens designed to deliver exceptional image quality. With its wide aperture and short portrait\/telephoto focal length, it's ideal for portraiture, fashion, weddings, studio work, and creative images with silky bokeh and remarkable sharpness.\u003c\/p\u003e\n\n\u003ch3 data-start=\"503\" data-end=\"521\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"522\" data-end=\"1259\"\u003e \u003cstrong data-start=\"522\" data-end=\"539\"\u003e135mm focal length\u003c\/strong\u003e : flattering perspective, elegant compression — ideal for isolating the subject and magnifying portraits.\u003cbr data-start=\"643\" data-end=\"646\"\u003e \u003cstrong data-start=\"646\" data-end=\"675\"\u003eBright f\/1.8 aperture\u003c\/strong\u003e : very shallow depth of field, creamy background blur and superb light handling, even in low light.\u003cbr data-start=\"796\" data-end=\"799\"\u003e \u003cstrong data-start=\"799\" data-end=\"833\"\u003eG Master Series optical quality\u003c\/strong\u003e : high sharpness, rich micro-contrast, faithful colors and professional rendering. \u003cbr data-start=\"912\" data-end=\"915\"\u003e\u003cstrong data-start=\"915\" data-end=\"957\"\u003eFast, accurate and silent autofocus\u003c\/strong\u003e : ideal for portrait, fashion photography, reportage or video.\u003cbr data-start=\"1027\" data-end=\"1030\"\u003e \u003cstrong data-start=\"1030\" data-end=\"1070\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable lens for intensive use in the studio or outdoors.\u003cbr data-start=\"1135\" data-end=\"1138\"\u003e \u003cstrong data-start=\"1138\" data-end=\"1188\"\u003eE-mount optimized for full-frame sensors\u003c\/strong\u003e : the perfect compromise between aperture, stabilization, size and quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1261\" data-end=\"1315\"\u003e Designed for demanding and creative photographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1316\" data-end=\"1516\"\u003e The 135mm f\/1.8 GM is a reference lens for those looking to deliver high-end results: refined portraits, wedding portraits, fashion editorials, professional videos or artistic shoots.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1518\" data-end=\"1534\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1535\" data-end=\"1708\"\u003e Professional and artistic portrait\u003cbr data-start=\"1571\" data-end=\"1574\"\u003e Fashion, wedding, studio, outdoor portrait\u003cbr data-start=\"1618\" data-end=\"1621\"\u003e High-end lifestyle, creative reportage\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e Videographers seeking a cinematic bokeh\u003c\/p\u003e\n\n\u003ch3 data-start=\"1710\" data-end=\"1742\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1743\" data-end=\"1876\"\u003e 4-year Sony Switzerland warranty \u003cbr data-start=\"1763\" data-end=\"1766\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1818\" data-end=\"1821\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1878\" data-end=\"1944\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211824132434,"sku":"131598|||","price":1369.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_131598_1.jpg?v=1765057854"},{"product_id":"131079","title":"Sony FE 300mm GM F2.8 OSS","description":"\u003ch3 data-start=\"111\" data-end=\"179\"\u003e Sony FE 300mm f\/2.8 GM OSS – High-Performance Professional Telephoto Lens\u003c\/h3\u003e\n\n\u003cp data-start=\"181\" data-end=\"414\"\u003e The Sony FE 300mm f\/2.8 GM OSS is a professional telephoto lens designed to offer solid reach, excellent brightness and exceptional sharpness — ideal for sports, wildlife, close-up portraiture or distant subject photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"416\" data-end=\"434\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"435\" data-end=\"1235\"\u003e \u003cstrong data-start=\"435\" data-end=\"452\"\u003e300mm focal length\u003c\/strong\u003e : perfect for sports, wildlife, close-up portraits, aviation or any distant subject.\u003cbr data-start=\"544\" data-end=\"547\"\u003e \u003cstrong data-start=\"547\" data-end=\"576\"\u003eBright f\/2.8 aperture\u003c\/strong\u003e : shallow depth of field, superb bokeh and excellent light handling even in low light.\u003cbr data-start=\"679\" data-end=\"682\"\u003e \u003cstrong data-start=\"682\" data-end=\"712\"\u003eIntegrated OSS stabilization\u003c\/strong\u003e : sharp photos handheld or on a monopod, even at long focal lengths. \u003cbr data-start=\"780\" data-end=\"783\"\u003e\u003cstrong data-start=\"783\" data-end=\"801\"\u003eG Master Series\u003c\/strong\u003e : sharpness, contrast, micro-contrast and color rendition of a high-end lens.\u003cbr data-start=\"890\" data-end=\"893\"\u003e \u003cstrong data-start=\"893\" data-end=\"929\"\u003eUltra-fast and precise autofocus\u003c\/strong\u003e : reliable tracking of moving subjects — ideal for sports or wildlife.\u003cbr data-start=\"1003\" data-end=\"1006\"\u003e \u003cstrong data-start=\"1006\" data-end=\"1046\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : designed to withstand demanding conditions, both in the studio and in the field.\u003cbr data-start=\"1127\" data-end=\"1130\"\u003e \u003cstrong data-start=\"1130\" data-end=\"1171\"\u003eSony teleconverter compatibility\u003c\/strong\u003e : possibility to extend the range without sacrificing quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1237\" data-end=\"1293\"\u003e Designed for professionals and action enthusiasts\u003c\/h3\u003e\n\n\u003cp data-start=\"1294\" data-end=\"1418\"\u003e A lens designed to capture the decisive moment — when lighting, speed or distance make the image difficult.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1420\" data-end=\"1436\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1437\" data-end=\"1601\"\u003e Sport, competition, fast action\u003cbr data-start=\"1470\" data-end=\"1473\"\u003e Wildlife, wild animals, birds\u003cbr data-start=\"1505\" data-end=\"1508\"\u003e Close-up portraits, portraits in natural light\u003cbr data-start=\"1556\" data-end=\"1559\"\u003e Events, aviation, entertainment, news reporting\u003c\/p\u003e\n\n \u003ch3 data-start=\"1603\" data-end=\"1635\"\u003eWhy buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1636\" data-end=\"1769\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1656\" data-end=\"1659\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1711\" data-end=\"1714\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1771\" data-end=\"1837\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211824787794,"sku":"131079|||","price":6498.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_131079_1_SEL300F28GM_LensProduct_SideView.jpg?v=1765057754"},{"product_id":"144435","title":"Fujifilm Fujinon XF 23mm F2.8 R WR Black Swiss Guarantee","description":"\u003ch3 data-end=\"186\" data-start=\"110\"\u003e Fujifilm Fujinon XF 23mm f\/2.8 R WR – Ultra Compact \u0026amp; Portable Wide-Angle\u003c\/h3\u003e\n\n\u003cp data-end=\"497\" data-start=\"188\"\u003e The Fujinon XF 23mm f\/2.8 R WR is an ultra-lightweight and durable wide-angle pancake lens, specifically designed for Fujifilm APS-C mirrorless cameras. Discreet, maneuverable, and fast, it's ideal for travel, street photography, reportage, or everyday use—everything you love when you want to stay free and responsive.\u003c\/p\u003e\n\n\u003ch3 data-end=\"517\" data-start=\"499\"\u003e Key features:\u003c\/h3\u003e\n\n \u003cp data-end=\"1390\" data-start=\"518\"\u003e\u003cstrong data-end=\"563\" data-start=\"518\"\u003e23mm focal length (35mm equivalent full-frame)\u003c\/strong\u003e — versatile field of view close to the human eye, ideal for landscapes, street photography, reportage, and travel. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" alt=\"https:\/\/www.photographyblog.com\/reviews\/fujifilm_xf_23mm_f2_8_r_wr_review?utm_source=chatgpt.com\" rel=\"noopener\" href=\"https:\/\/www.photographyblog.com\/reviews\/fujifilm_xf_23mm_f2_8_r_wr_review?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between\"\u003e\u003cspan class=\"max-w-[15ch] grow truncate overflow-hidden text-center\"\u003ephotographyblog\u003c\/span\u003e \u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e+2\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"max-w-[15ch] grow truncate overflow-hidden text-center\"\u003esansmirror.com\u003c\/span\u003e \u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e+2\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-end=\"692\" data-start=\"689\"\u003e\u003cstrong data-end=\"721\" data-start=\"692\"\u003eVery lightweight (~90g)\u003c\/strong\u003e — one of the most compact zoom\/prime lenses: discreet and easy to carry everywhere. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" alt=\"https:\/\/www.photographyblog.com\/reviews\/fujifilm_xf_23mm_f2_8_r_wr_review?utm_source=chatgpt.com\" rel=\"noopener\" href=\"https:\/\/www.photographyblog.com\/reviews\/fujifilm_xf_23mm_f2_8_r_wr_review?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between\"\u003e\u003cspan class=\"max-w-[15ch] grow truncate overflow-hidden text-center\"\u003ephotographyblog\u003c\/span\u003e \u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e+2\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"max-w-[15ch] grow truncate overflow-hidden text-center\"\u003eLensTip\u003c\/span\u003e \u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e+2\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-end=\"845\" data-start=\"842\"\u003e\u003cstrong data-end=\"891\" data-start=\"845\"\u003eClose focusing distance (≈ 20 cm)\u003c\/strong\u003e — allows for tight framing close to the subject, ideal for street photography, details, and everyday life. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" alt=\"https:\/\/www.cined.com\/fujifilm-introduces-the-fujinon-xf-23mm-f2-8-r-wr-lens-ultra-compact-and-lightweight\/?utm_source=chatgpt.com\" rel=\"noopener\" href=\"https:\/\/www.cined.com\/fujifilm-introduces-the-fujinon-xf-23mm-f2-8-r-wr-lens-ultra-compact-and-lightweight\/?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between\"\u003e\u003cspan class=\"max-w-[15ch] grow truncate overflow-hidden text-center\"\u003eCineD\u003c\/span\u003e \u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e+1\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-end=\"1027\" data-start=\"1024\"\u003e\u003cstrong data-end=\"1059\" data-start=\"1027\"\u003eWR tropicalized construction\u003c\/strong\u003e — dust and moisture resistant, suitable for outdoor use, travel, and varied conditions. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" alt=\"https:\/\/www.photographyblog.com\/reviews\/fujifilm_xf_23mm_f2_8_r_wr_review?utm_source=chatgpt.com\" rel=\"noopener\" href=\"https:\/\/www.photographyblog.com\/reviews\/fujifilm_xf_23mm_f2_8_r_wr_review?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between\"\u003e\u003cspan class=\"max-w-[15ch] grow truncate overflow-hidden text-center\"\u003ephotographyblog\u003c\/span\u003e \u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e+1\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cbr data-end=\"1203\" data-start=\"1200\"\u003e\u003cstrong data-end=\"1277\" data-start=\"1203\"\u003eSolid optical quality with 8 elements in 6 groups, including 2 aspherical elements\u003c\/strong\u003e — good sharpness and aberration control for such a compact lens. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" alt=\"https:\/\/www.fujifilm-x.com\/global\/products\/lenses\/xf23mmf28-r-wr\/?utm_source=chatgpt.com\" rel=\"noopener\" href=\"https:\/\/www.fujifilm-x.com\/global\/products\/lenses\/xf23mmf28-r-wr\/?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between\"\u003e\u003cspan class=\"max-w-[15ch] grow truncate overflow-hidden text-center\"\u003eFujifilm X\u003c\/span\u003e \u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e+1\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003ch3 data-end=\"1444\" data-start=\"1392\"\u003eDesigned for nomadic and creative photographers\u003c\/h3\u003e\n\n\u003cp data-end=\"1610\" data-start=\"1445\"\u003e A lens designed to capture the moment — lightweight, discreet, versatile — ideal for those who are on the move, traveling, shooting daily, or triggering spontaneously.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1628\" data-start=\"1612\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1778\" data-start=\"1629\"\u003e Street photography \u0026amp; reportage\u003cbr data-end=\"1663\" data-start=\"1660\"\u003e Travel, urban, documentary\u003cbr data-end=\"1694\" data-start=\"1691\"\u003e Landscape, architecture, interior\u003cbr data-end=\"1729\" data-start=\"1726\"\u003e Lifestyle, family reportage, spontaneous moments\u003c\/p\u003e\n\n\u003ch3 data-end=\"1814\" data-start=\"1780\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1957\" data-start=\"1815\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-end=\"1847\" data-start=\"1844\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1902\" data-start=\"1899\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"2025\" data-start=\"1959\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214606463314,"sku":"144435|||","price":399.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144435_1.jpg?v=1765116436"},{"product_id":"144260","title":"Fujifilm Fujinon XC 13-33mm F3.5-5.6 OIS Black Swiss Guarantee","description":"\u003ch3 data-start=\"212\" data-end=\"287\"\u003e Fujifilm Fujinon XC 13-33mm f\/3.5-6.3 OIS – Compact \u0026amp; Lightweight Wide-Angle\u003c\/h3\u003e\n\n\u003cp data-start=\"289\" data-end=\"488\"\u003e The Fujinon XC 13-33mm f\/3.5-6.3 OIS is a versatile wide-angle zoom lens designed for Fujifilm APS-C cameras. Ultra-light and compact, it's ideal for everyday use, travel, and street photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"490\" data-end=\"508\"\u003e Key features:\u003c\/h3\u003e\n\n \u003cp data-start=\"509\" data-end=\"975\"\u003e\u003cstrong data-start=\"509\" data-end=\"553\"\u003eFocal length 13–33 mm (equiv. ~20–50 mm)\u003c\/strong\u003e — perfect for landscape, architecture, street, reportage.\u003cbr data-start=\"608\" data-end=\"612\"\u003e \u003cstrong data-start=\"612\" data-end=\"641\"\u003eOptical image stabilization (OIS)\u003c\/strong\u003e — facilitates sharp handheld shots.\u003cbr data-start=\"684\" data-end=\"688\"\u003e \u003cstrong data-start=\"688\" data-end=\"719\"\u003eUltra-lightweight format (~125 g)\u003c\/strong\u003e — the most compact and lightweight zoom in the XC\/XF range.\u003cbr data-start=\"773\" data-end=\"777\"\u003e \u003cstrong data-start=\"777\" data-end=\"814\"\u003eClose focusing (~20 cm)\u003c\/strong\u003e — ideal for close details and creative styling.\u003cbr data-start=\"868\" data-end=\"872\"\u003e \u003cstrong data-start=\"872\" data-end=\"915\"\u003eDesigned to be economical \u0026amp; efficient\u003c\/strong\u003e — perfect for creators who want to stay mobile.\u003c\/p\u003e\n\n\u003ch3 data-start=\"977\" data-end=\"1031\"\u003e Designed for creators who want to travel light\u003c\/h3\u003e\n\n\u003cp data-start=\"1032\" data-end=\"1139\"\u003e A discreet and flexible lens, ideal for travel, street photography, and exploration — without being bulky.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1141\" data-end=\"1157\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1158\" data-end=\"1280\"\u003e Travel \u0026amp; Daily Reporting\u003cbr data-start=\"1186\" data-end=\"1189\"\u003e Landscape, architecture, urban scene\u003cbr data-start=\"1225\" data-end=\"1228\"\u003e Lifestyle \u0026amp; family photography\u003cbr data-start=\"1253\" data-end=\"1256\"\u003e Lightweight videographers and vloggers\u003c\/p\u003e\n\n \u003ch3 data-start=\"1282\" data-end=\"1314\"\u003eWhy buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1315\" data-end=\"1457\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-start=\"1344\" data-end=\"1347\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1399\" data-end=\"1402\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214608724306,"sku":"144260|||","price":339.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144260_1.jpg?v=1765116332"},{"product_id":"142185","title":"Fujifilm Fujinon XF 500mm F5.6 R Swiss Guarantee","description":"\u003ch3 data-start=\"137\" data-end=\"223\"\u003e Fujifilm Fujinon XF 500mm f\/5.6 R – Ultra-Long Range \u0026amp; Lightweight Super Telephoto Lens\u003c\/h3\u003e\n\n\u003cp data-start=\"225\" data-end=\"510\"\u003e The Fujinon XF 500mm f\/5.6 R is a super telephoto lens designed to offer impressive reach in a surprisingly lightweight package. Ideal for wildlife, bird, and distant action photography, it allows you to capture even the most remote subjects with precision and responsiveness.\u003c\/p\u003e\n\n\u003ch3 data-start=\"512\" data-end=\"530\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"531\" data-end=\"961\"\u003e \u003cstrong data-start=\"531\" data-end=\"564\"\u003e500mm focal length (750mm equivalent)\u003c\/strong\u003e — extreme range for birds, wildlife, sport and aviation.\u003cbr data-start=\"621\" data-end=\"624\"\u003e \u003cstrong data-start=\"624\" data-end=\"643\"\u003ef\/5.6 aperture\u003c\/strong\u003e — good balance between brightness and portability.\u003cbr data-start=\"692\" data-end=\"695\"\u003e \u003cstrong data-start=\"695\" data-end=\"725\"\u003eFast and accurate autofocus\u003c\/strong\u003e — perfect for tracking moving subjects. \u003cbr data-start=\"774\" data-end=\"777\"\u003e\u003cstrong data-start=\"777\" data-end=\"821\"\u003eRobust \u0026amp; tropicalized (WR) construction\u003c\/strong\u003e — designed for demanding outdoor conditions.\u003cbr data-start=\"873\" data-end=\"876\"\u003e \u003cstrong data-start=\"876\" data-end=\"904\"\u003eOptimized and lightweight format\u003c\/strong\u003e — easy to handle by hand, ideal for long outings.\u003c\/p\u003e\n\n\u003ch3 data-start=\"963\" data-end=\"1015\"\u003e Designed for nature \u0026amp; action photographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1016\" data-end=\"1164\"\u003e A tool dedicated to those who want to capture the inaccessible — timid animals, birds in flight, fast actions — without being burdened by heavy equipment.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1166\" data-end=\"1182\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1183\" data-end=\"1345\"\u003e Wildlife, birds, safari, nature\u003cbr data-start=\"1213\" data-end=\"1216\"\u003e Sport, aviation, outdoor events\u003cbr data-start=\"1254\" data-end=\"1257\"\u003e Hiking \u0026amp; adventure photography\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e Demanding photographers seeking reach \u0026amp; mobility\u003c\/p\u003e\n\n\u003ch3 data-start=\"1347\" data-end=\"1379\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1380\" data-end=\"1522\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-start=\"1409\" data-end=\"1412\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1464\" data-end=\"1467\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1524\" data-end=\"1590\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214616097106,"sku":"142185|||","price":2849.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142185_1.jpg?v=1765116140"},{"product_id":"4179508","title":"Fujifilm Fujinon XF 16-50mm f\/2.8-4.8 R LM WR Swiss Guarantee","description":"\u003ch3 data-end=\"247\" data-start=\"161\"\u003e Fujifilm Fujinon XF 16-50mm f\/2.8-4.8 R LM WR – Compact \u0026amp; Versatile Standard Zoom\u003c\/h3\u003e\n\n\u003cp data-end=\"552\" data-start=\"249\"\u003e The Fujinon XF 16-50mm f\/2.8-4.8 R LM WR is a standard zoom lens designed for Fujifilm APS-C cameras, offering a good balance between versatility, compactness, and optical quality. It is particularly well-suited for photographers on the go, for travel, street photography, and various everyday situations.\u003c\/p\u003e\n\n\u003ch3 data-end=\"572\" data-start=\"554\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1080\" data-start=\"573\"\u003e \u003cstrong data-end=\"616\" data-start=\"573\"\u003eFocal length 16–50 mm (24–75 mm equivalent)\u003c\/strong\u003e — useful for landscape, portrait, travel, street, indoor and reportage.\u003cbr data-end=\"688\" data-start=\"685\"\u003e \u003cstrong data-end=\"713\" data-start=\"688\"\u003eCompact and lightweight zoom lens\u003c\/strong\u003e — ideal for outings, travel and mobile photography.\u003cbr data-end=\"772\" data-start=\"769\"\u003e \u003cstrong data-end=\"815\" data-start=\"772\"\u003eSmooth and silent linear autofocus\u003c\/strong\u003e — practical for both photo and video. \u003cbr data-end=\"864\" data-start=\"861\"\u003e\u003cstrong data-end=\"896\" data-start=\"864\"\u003eTropicalized WR construction\u003c\/strong\u003e — resists rain, dust and harsh outdoor conditions.\u003cbr data-end=\"969\" data-start=\"966\"\u003e \u003cstrong data-end=\"1020\" data-start=\"969\"\u003eGood versatility for beginners or for travelling light\u003c\/strong\u003e — a simple objective to cover many situations.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1137\" data-start=\"1082\"\u003e Designed for nomadic and versatile photographers\u003c\/h3\u003e\n\n\u003cp data-end=\"1296\" data-start=\"1138\"\u003e A practical lens that effectively accompanies photographers and videographers seeking mobility, flexibility and simplicity — without compromising on the essentials.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1314\" data-start=\"1298\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1498\" data-start=\"1315\"\u003e Travel, street, reportage, documentary\u003cbr data-end=\"1354\" data-start=\"1351\"\u003e Landscape, urban, architecture, interior\u003cbr data-end=\"1397\" data-start=\"1394\"\u003e Lifestyle portraits, family, everyday life\u003cbr data-end=\"1439\" data-start=\"1436\"\u003e Photographers and creators seeking lightness and versatility\u003c\/p\u003e\n\n\u003ch3 data-end=\"1532\" data-start=\"1500\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1675\" data-start=\"1533\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-end=\"1565\" data-start=\"1562\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1620\" data-start=\"1617\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1743\" data-start=\"1677\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214636806482,"sku":"4179508|||","price":649.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_140737.jpg?v=1765116053"},{"product_id":"138091","title":"Fujifilm Fujinon XF 30mm F2.8 R LM WR Macro Swiss Guarantee","description":"\u003ch3 data-start=\"117\" data-end=\"195\"\u003eFujifilm Fujinon XF 30mm f\/2.8 R LM WR Macro – Versatile \u0026amp; Precise Details\u003c\/h3\u003e\n\n\u003cp data-start=\"197\" data-end=\"422\"\u003e The Fujinon XF 30mm f\/2.8 R LM WR Macro is a compact and versatile lens offering a 1:1 reproduction ratio to capture details up close while remaining ideal for everyday use, reportage and video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"424\" data-end=\"442\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"443\" data-end=\"874\"\u003e \u003cstrong data-start=\"443\" data-end=\"456\"\u003eMacro 1:1\u003c\/strong\u003e — captures precise details, objects, textures, flowers, products.\u003cbr data-start=\"522\" data-end=\"525\"\u003e \u003cstrong data-start=\"525\" data-end=\"556\"\u003e30mm focal length (45mm equivalent)\u003c\/strong\u003e — versatile for light portraiture, street photography and everyday life.\u003cbr data-start=\"615\" data-end=\"618\"\u003e \u003cstrong data-start=\"618\" data-end=\"647\"\u003eBright f\/2.8 aperture\u003c\/strong\u003e — creativity and good management of natural light.\u003cbr data-start=\"702\" data-end=\"705\"\u003e \u003cstrong data-start=\"705\" data-end=\"748\"\u003eFast and silent linear autofocus\u003c\/strong\u003e — ideal for moving subjects and smooth video.\u003cbr data-start=\"791\" data-end=\"794\"\u003e \u003cstrong data-start=\"794\" data-end=\"826\"\u003eTropicalized WR construction\u003c\/strong\u003e — perfect for outdoor shooting.\u003c\/p\u003e\n\n \u003ch3 data-start=\"876\" data-end=\"927\"\u003eDesigned for creators who want to do it all\u003c\/h3\u003e\n\n\u003cp data-start=\"928\" data-end=\"1037\"\u003e A unique lens combining \u003cstrong data-start=\"957\" data-end=\"980\"\u003emacro + everyday versatility\u003c\/strong\u003e , in a discreet and high-performance format.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1039\" data-end=\"1055\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1056\" data-end=\"1161\"\u003e Creative Macro \u0026amp; Product\u003cbr data-start=\"1080\" data-end=\"1083\"\u003e Lifestyle, street, reportage\u003cbr data-start=\"1108\" data-end=\"1111\"\u003e Travel \u0026amp; everyday photography\u003cbr data-start=\"1138\" data-end=\"1141\"\u003e Video content \u0026amp; vlog\u003c\/p\u003e\n\n\u003ch3 data-start=\"1163\" data-end=\"1195\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1196\" data-end=\"1338\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-start=\"1225\" data-end=\"1228\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1280\" data-end=\"1283\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1340\" data-end=\"1406\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214651191634,"sku":"138091|||","price":599.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_138091_1.jpg?v=1765115978"},{"product_id":"137948","title":"Fujifilm Fujinon XF 56mm F1.2 R WR Swiss Guarantee","description":"\u003ch3 data-start=\"154\" data-end=\"234\"\u003e Fujifilm Fujinon XF 56mm f\/1.2 R WR – High-End Portrait \u0026amp; Creative Bokeh\u003c\/h3\u003e\n\n\u003cp data-start=\"236\" data-end=\"475\"\u003e The Fujinon XF 56mm f\/1.2 R WR is a premium portrait lens designed to deliver elegant rendering, smooth bokeh, and remarkable sharpness. It's ideal for enhancing faces and creating artistic images with a unique atmosphere.\u003c\/p\u003e\n\n\u003ch3 data-start=\"477\" data-end=\"495\"\u003e Key features:\u003c\/h3\u003e\n\n \u003cp data-start=\"496\" data-end=\"1004\"\u003e\u003cstrong data-start=\"496\" data-end=\"527\"\u003e56mm focal length (85mm equivalent)\u003c\/strong\u003e — perfect perspective for portraits and lifestyle.\u003cbr data-start=\"586\" data-end=\"589\"\u003e \u003cstrong data-start=\"589\" data-end=\"618\"\u003eBright f\/1.2 aperture\u003c\/strong\u003e — very shallow depth of field, silky bokeh and superb low-light performance.\u003cbr data-start=\"709\" data-end=\"712\"\u003e \u003cstrong data-start=\"712\" data-end=\"742\"\u003eFast and accurate autofocus\u003c\/strong\u003e — ideal for spontaneous portraits and natural expressions.\u003cbr data-start=\"810\" data-end=\"813\"\u003e \u003cstrong data-start=\"813\" data-end=\"845\"\u003eTropicalized WR construction\u003c\/strong\u003e — dust and moisture resistant, perfect for outdoor use.\u003cbr data-start=\"911\" data-end=\"914\"\u003e \u003cstrong data-start=\"914\" data-end=\"941\"\u003ePremium optical quality\u003c\/strong\u003e — fine sharpness, faithful and aesthetically pleasing Fujifilm color rendering.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1006\" data-end=\"1048\"\u003e Designed for discerning portrait artists\u003c\/h3\u003e\n\n\u003cp data-start=\"1049\" data-end=\"1175\"\u003e An essential tool for creating powerful and artistic portraits with a professional finish worthy of the best lenses.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1177\" data-end=\"1193\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1194\" data-end=\"1333\"\u003e Professional Portraits \u0026amp; Weddings\u003cbr data-start=\"1226\" data-end=\"1229\"\u003e Fashion, lifestyle, studio\u003cbr data-start=\"1252\" data-end=\"1255\"\u003e Scenes in natural light \u003cbr data-start=\"1282\" data-end=\"1285\"\u003eCreators seeking a cinematic bokeh\u003c\/p\u003e\n\n\u003ch3 data-start=\"1335\" data-end=\"1367\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1368\" data-end=\"1510\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-start=\"1397\" data-end=\"1400\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1452\" data-end=\"1455\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1512\" data-end=\"1578\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214659219794,"sku":"137948|||","price":985.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_137948_1_33df90b6-a691-46da-a1f0-562fe00dead9.jpg?v=1765115888"},{"product_id":"137674","title":"Fujifilm Fujinon XF 150-600mm F5.6-8 WR Swiss Guarantee","description":"\u003ch3 data-start=\"124\" data-end=\"221\"\u003e Fujifilm Fujinon XF 150-600mm f\/5.6-8 R LM OIS WR – Super Telephoto Long Range \u0026amp; Versatile Zoom\u003c\/h3\u003e\n\n\u003cp data-start=\"223\" data-end=\"491\"\u003e The Fujinon XF 150-600mm f\/5.6-8 R LM OIS WR is a super telephoto zoom lens designed for Fujifilm APS-C cameras. Ideal for wildlife, birdwatching, sports, and distant subjects, it combines range, precision, and stabilization in a lightweight design for its class.\u003c\/p\u003e\n\n\u003ch3 data-start=\"493\" data-end=\"511\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"512\" data-end=\"1030\"\u003e \u003cstrong data-start=\"512\" data-end=\"559\"\u003eFocal length range 150–600 mm (equiv. 225–900 mm)\u003c\/strong\u003e — extreme reach for capturing subjects that are difficult to approach. \u003cbr data-start=\"625\" data-end=\"628\"\u003e\u003cstrong data-start=\"628\" data-end=\"657\"\u003eOptical image stabilization (OIS)\u003c\/strong\u003e — allows for sharp images, even handheld or in low light.\u003cbr data-start=\"725\" data-end=\"728\"\u003e \u003cstrong data-start=\"728\" data-end=\"771\"\u003eFast and silent linear autofocus\u003c\/strong\u003e — perfect for tracking animals and moving subjects.\u003cbr data-start=\"831\" data-end=\"834\"\u003e \u003cstrong data-start=\"834\" data-end=\"866\"\u003eTropicalized WR construction\u003c\/strong\u003e — ideal for nature, hiking and varied conditions.\u003cbr data-start=\"930\" data-end=\"933\"\u003e \u003cstrong data-start=\"933\" data-end=\"972\"\u003eInternal zoom \u0026amp; balanced ergonomics\u003c\/strong\u003e — unchanged length, stable grip, perfect on monopod.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1032\" data-end=\"1082\"\u003e Designed for long-distance enthusiasts\u003c\/h3\u003e\n\n\u003cp data-start=\"1083\" data-end=\"1202\"\u003e An indispensable tool for photographing wildlife and action with precision, while maintaining manageable equipment.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1204\" data-end=\"1220\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1221\" data-end=\"1364\"\u003e Ornithology and wildlife\u003cbr data-start=\"1250\" data-end=\"1253\"\u003e Sport, aviation, outdoor events\u003cbr data-start=\"1291\" data-end=\"1294\"\u003e Distant landscapes \u0026amp; mountains\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e Adventure photographers \u0026amp; explorers\u003c\/p\u003e\n\n\u003ch3 data-start=\"1366\" data-end=\"1398\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1399\" data-end=\"1541\"\u003e Swiss Warranty - 4-Year Warranty \u003cbr data-start=\"1428\" data-end=\"1431\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1483\" data-end=\"1486\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1543\" data-end=\"1609\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214665150802,"sku":"137674|||","price":1798.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_137674_1.jpg?v=1765115811"},{"product_id":"136526","title":"Fujifilm Fujinon XF 33mm F1.4 R LM WR Swiss Guarantee","description":"\u003ch3 data-start=\"116\" data-end=\"192\"\u003e Fujifilm Fujinon XF 33mm f\/1.4 R LM WR – Standard Bright \u0026amp; Professional Quality\u003c\/h3\u003e\n\n\u003cp data-start=\"194\" data-end=\"424\"\u003e The Fujinon XF 33mm f\/1.4 R LM WR is a high-end standard lens designed to deliver exceptional sharpness, smooth bokeh, and great versatility. Ideal for everyday use, lightweight portraiture, reportage, and video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"426\" data-end=\"444\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"445\" data-end=\"925\"\u003e \u003cstrong data-start=\"445\" data-end=\"476\"\u003e33mm focal length (50mm equivalent)\u003c\/strong\u003e — natural and versatile field of view, perfect for all uses.\u003cbr data-start=\"537\" data-end=\"540\"\u003e \u003cstrong data-start=\"540\" data-end=\"569\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e — pleasing bokeh, excellent in low light, maximum creativity.\u003cbr data-start=\"636\" data-end=\"639\"\u003e \u003cstrong data-start=\"639\" data-end=\"682\"\u003eFast and silent linear autofocus\u003c\/strong\u003e — ideal for moving subjects and smooth video. \u003cbr data-start=\"732\" data-end=\"735\"\u003e\u003cstrong data-start=\"735\" data-end=\"767\"\u003eTropicalized WR construction\u003c\/strong\u003e — resistant to dust and moisture.\u003cbr data-start=\"811\" data-end=\"814\"\u003e \u003cstrong data-start=\"814\" data-end=\"841\"\u003ePremium optical quality\u003c\/strong\u003e — remarkable sharpness across the entire image, faithful and aesthetically pleasing Fujifilm color rendering.\u003c\/p\u003e\n\n\u003ch3 data-start=\"927\" data-end=\"965\"\u003e Designed for discerning creators\u003c\/h3\u003e\n\n\u003cp data-start=\"966\" data-end=\"1088\"\u003e An essential item to enhance everyday life, capture the moment and deliver a professional result in all situations.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1090\" data-end=\"1106\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1107\" data-end=\"1235\"\u003e Portraits of everyday life \u0026amp; lifestyle\u003cbr data-start=\"1141\" data-end=\"1144\"\u003e Reportage, street photography\u003cbr data-start=\"1173\" data-end=\"1176\"\u003e Travel, family, events\u003cbr data-start=\"1203\" data-end=\"1206\"\u003e Video creation and web content\u003c\/p\u003e\n\n\u003ch3 data-start=\"1237\" data-end=\"1269\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1270\" data-end=\"1412\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-start=\"1299\" data-end=\"1302\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1354\" data-end=\"1357\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1414\" data-end=\"1480\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214669672786,"sku":"136526|||","price":689.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_136526_1.jpg?v=1765115725"},{"product_id":"135973","title":"Fujifilm Fujinon XF 18mm F1.4 R LM WR Swiss Guarantee","description":"\u003ch3 data-start=\"115\" data-end=\"199\"\u003e Fujifilm Fujinon XF 18mm f\/1.4 R LM WR – Bright \u0026amp; Ultra Versatile Wide Angle\u003c\/h3\u003e\n\n \u003cp data-start=\"201\" data-end=\"467\"\u003eThe Fujinon XF 18mm f\/1.4 R LM WR is a premium wide-angle lens designed to deliver exceptional sharpness and creative possibilities in natural light. Ideal for reportage, urban photography, travel, and video, it combines lightweight design, optical quality, and a bright aperture.\u003c\/p\u003e\n\n\u003ch3 data-start=\"469\" data-end=\"487\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"488\" data-end=\"958\"\u003e \u003cstrong data-start=\"488\" data-end=\"519\"\u003e18mm focal length (27mm equivalent)\u003c\/strong\u003e — versatile field for landscape, street, reportage and video.\u003cbr data-start=\"577\" data-end=\"580\"\u003e \u003cstrong data-start=\"580\" data-end=\"609\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e — very good in low light, creative depth of field and beautiful bokeh.\u003cbr data-start=\"683\" data-end=\"686\"\u003e \u003cstrong data-start=\"686\" data-end=\"725\"\u003eFast and accurate linear autofocus\u003c\/strong\u003e — perfect for capturing the moment, photo or video.\u003cbr data-start=\"776\" data-end=\"779\"\u003e \u003cstrong data-start=\"779\" data-end=\"811\"\u003eTropicalized WR construction\u003c\/strong\u003e — resistant to weathering and outdoor conditions.\u003cbr data-start=\"866\" data-end=\"869\"\u003e \u003cstrong data-start=\"869\" data-end=\"902\"\u003eHigh-end optical quality\u003c\/strong\u003e — exceptional sharpness and color rendering Fujifilm.\u003c\/p\u003e\n\n \u003ch3 data-start=\"960\" data-end=\"998\"\u003eDesigned for discerning creators\u003c\/h3\u003e\n\n\u003cp data-start=\"999\" data-end=\"1110\"\u003e A high-performing and inspiring lens, perfect for capturing everyday scenes with a professional look.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1112\" data-end=\"1128\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1129\" data-end=\"1241\"\u003e Reportage, street photography\u003cbr data-start=\"1158\" data-end=\"1161\"\u003e Travel, urban, documentary\u003cbr data-start=\"1189\" data-end=\"1192\"\u003e Creative video and vlog\u003cbr data-start=\"1214\" data-end=\"1217\"\u003e Environmental profile\u003c\/p\u003e\n\n\u003ch3 data-start=\"1243\" data-end=\"1275\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1276\" data-end=\"1418\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-start=\"1305\" data-end=\"1308\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1420\" data-end=\"1486\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214672163154,"sku":"135973|||","price":888.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_135973_1.jpg?v=1765115626"},{"product_id":"135793","title":"Fujifilm Fujinon XF 70-300mm F4-5.6 R LM OIS WR Swiss Guarantee","description":"\u003ch3 data-start=\"171\" data-end=\"253\"\u003e Fujifilm Fujinon XF 70-300mm f\/4-5.6 R LM OIS WR – Versatile \u0026amp; Lightweight Telephoto Zoom\u003c\/h3\u003e\n\n\u003cp data-start=\"255\" data-end=\"517\"\u003e The Fujinon XF 70-300mm f\/4-5.6 R LM OIS WR is a compact and high-performance telephoto zoom lens, ideal for nature, wildlife, lightweight sports, and travel photography. It offers a long reach in a lightweight, stabilized package, perfect for accompanying a Fujifilm camera anywhere.\u003c\/p\u003e\n\n\u003ch3 data-start=\"519\" data-end=\"537\"\u003e Key features:\u003c\/h3\u003e\n\n \u003cp data-start=\"538\" data-end=\"1005\"\u003e\u003cstrong data-start=\"538\" data-end=\"584\"\u003eFocal length range 70–300 mm (equiv. 105–450 mm)\u003c\/strong\u003e — perfect for wildlife, sports, distant portraits and compressed landscapes.\u003cbr data-start=\"655\" data-end=\"658\"\u003e \u003cstrong data-start=\"658\" data-end=\"687\"\u003eOptical stabilization OIS\u003c\/strong\u003e — sharp handheld photos even at long focal lengths.\u003cbr data-start=\"738\" data-end=\"741\"\u003e \u003cstrong data-start=\"741\" data-end=\"780\"\u003eFast and accurate linear autofocus\u003c\/strong\u003e — ideal for moving subjects.\u003cbr data-start=\"814\" data-end=\"817\"\u003e \u003cstrong data-start=\"817\" data-end=\"849\"\u003eTropicalized WR construction\u003c\/strong\u003e — weather resistant, designed for outdoor use.\u003cbr data-start=\"902\" data-end=\"905\"\u003e \u003cstrong data-start=\"905\" data-end=\"951\"\u003eCompatible with XF 1.4x \u0026amp; 2x teleconverters\u003c\/strong\u003e — extended range up to 630 mm or 900 mm equivalent.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1007\" data-end=\"1045\"\u003e Designed for active photographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1046\" data-end=\"1180\"\u003e A balanced, lightweight and high-performing telephoto zoom lens, perfect for exploring, travelling and capturing distant subjects without weighing down your camera bag.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1182\" data-end=\"1198\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1199\" data-end=\"1342\"\u003e Wildlife, birds, animals\u003cbr data-start=\"1222\" data-end=\"1225\"\u003e Outdoor sports\u003cbr data-start=\"1243\" data-end=\"1246\"\u003e Travel, hiking, distant landscapes \u003cbr data-start=\"1283\" data-end=\"1286\"\u003ePhotographers looking for a practical and affordable telephoto zoom lens\u003c\/p\u003e\n\n\u003ch3 data-start=\"1344\" data-end=\"1376\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1377\" data-end=\"1519\"\u003e Swiss Warranty - 4-Year Warranty\u003cbr data-start=\"1406\" data-end=\"1409\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1461\" data-end=\"1464\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1521\" data-end=\"1587\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214672851282,"sku":"135793|||","price":748.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_135793_1.jpg?v=1765115561"},{"product_id":"135066","title":"Fujifilm Fujinon XF 50mm F1.0 R WR Swiss Guarantee","description":"\u003ch3 data-start=\"147\" data-end=\"221\"\u003e Fujifilm Fujinon XF 50mm f\/1.0 R WR – Extreme Bokeh \u0026amp; Artistic Rendering\u003c\/h3\u003e\n\n\u003cp data-start=\"223\" data-end=\"488\"\u003e The Fujinon XF 50mm f\/1.0 R WR is an exceptional lens designed to deliver unique results. With its f\/1.0 aperture, it creates ultra-creamy bokeh, extremely shallow depth of field, and atmospheric images, even in low light.\u003c\/p\u003e\n\n\u003ch3 data-start=\"490\" data-end=\"508\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"509\" data-end=\"1020\"\u003e \u003cstrong data-start=\"509\" data-end=\"544\"\u003eUltra-bright f\/1.0 aperture\u003c\/strong\u003e — spectacular bokeh, very fine depth of field and maximum creativity. \u003cbr data-start=\"621\" data-end=\"624\"\u003e\u003cstrong data-start=\"624\" data-end=\"655\"\u003e50mm focal length (75mm equivalent)\u003c\/strong\u003e — ideal for portraiture with a natural rendering and beautiful subject separation.\u003cbr data-start=\"737\" data-end=\"740\"\u003e \u003cstrong data-start=\"740\" data-end=\"762\"\u003eImproved autofocus\u003c\/strong\u003e — fast and accurate, even with this very wide aperture.\u003cbr data-start=\"821\" data-end=\"824\"\u003e \u003cstrong data-start=\"824\" data-end=\"856\"\u003eTropicalized WR construction\u003c\/strong\u003e — weather resistant, perfect for outdoor shooting.\u003cbr data-start=\"926\" data-end=\"929\"\u003e \u003cstrong data-start=\"929\" data-end=\"956\"\u003ePremium optical quality\u003c\/strong\u003e — high sharpness, superb tonal and color rendering Fujifilm.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1022\" data-end=\"1060\"\u003e Designed for discerning creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1061\" data-end=\"1195\"\u003e An iconic lens for lovers of portraiture and artistic aesthetics — when visual style matters as much as sharpness.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1197\" data-end=\"1213\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1214\" data-end=\"1363\"\u003e Artistic portraits\u003cbr data-start=\"1235\" data-end=\"1238\"\u003e Wedding, fashion, lifestyle\u003cbr data-start=\"1262\" data-end=\"1265\"\u003e Scenes in natural light or nighttime atmosphere\u003cbr data-start=\"1313\" data-end=\"1316\"\u003e Creators seeking a strong cinematic style\u003c\/p\u003e\n\n\u003ch3 data-start=\"1365\" data-end=\"1397\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1398\" data-end=\"1540\"\u003e Swiss Warranty - 4-Year Warranty \u003cbr data-start=\"1427\" data-end=\"1430\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1482\" data-end=\"1485\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1542\" data-end=\"1608\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Fuji","offers":[{"title":"Default Title","offer_id":52214673277266,"sku":"135066|||","price":1248.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_135066_1.jpg?v=1765114827"}],"url":"https:\/\/photoriviera.ch\/en\/collections\/nikonsonyfuji10.oembed?page=2","provider":"Photo Riviera \u0026 Photo Grancy","version":"1.0","type":"link"}