{"title":"E-Mount Objectives","description":"\u003cp\u003eDiscover our selection of Sony E-Mount lenses, designed to deliver exceptional image quality and versatility. Perfect for your Sony mirrorless cameras, these lenses cover all your needs, from wide-angle to telephoto.\u003c\/p\u003e","products":[{"product_id":"144430","title":"Sony FE 28-70mm F3.5-5.6 OSS II","description":"\u003ch3 data-start=\"245\" data-end=\"318\"\u003e Sony FE 28-70mm f\/3.5-5.6 OSS II – Compact \u0026amp; Versatile Standard Zoom\u003c\/h3\u003e\n\n\u003cp data-start=\"320\" data-end=\"570\"\u003e The Sony FE 28-70mm f\/3.5-5.6 OSS II is a lightweight and practical full-frame standard zoom lens, perfect for everyday photography, travel, and a variety of situations. It offers ideal versatility for beginners or those who want to travel light.\u003c\/p\u003e\n\n\u003ch3 data-start=\"572\" data-end=\"590\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"591\" data-end=\"1022\"\u003e \u003cstrong data-start=\"591\" data-end=\"616\"\u003eFocal length 28–70 mm\u003c\/strong\u003e : suitable for most uses — landscape, street, simple portraits, travel.\u003cbr data-start=\"694\" data-end=\"697\"\u003e \u003cstrong data-start=\"697\" data-end=\"726\"\u003eOSS optical stabilization\u003c\/strong\u003e : helps to obtain sharp images handheld.\u003cbr data-start=\"775\" data-end=\"778\"\u003e \u003cstrong data-start=\"778\" data-end=\"805\"\u003eCompact and lightweight format\u003c\/strong\u003e : ideal for long outings and mobility. \u003cbr data-start=\"854\" data-end=\"857\"\u003e\u003cstrong data-start=\"857\" data-end=\"891\"\u003eSmooth and silent autofocus\u003c\/strong\u003e : suitable for both photo and video.\u003cbr data-start=\"924\" data-end=\"927\"\u003e \u003cstrong data-start=\"927\" data-end=\"953\"\u003eFull-frame E-mount\u003c\/strong\u003e : a good option for enjoying full-frame photography on a budget.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1024\" data-end=\"1060\"\u003e Designed for mobile creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1061\" data-end=\"1185\"\u003e A practical and versatile lens, perfect for everyday use, travel, and learning full-frame photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1187\" data-end=\"1203\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1204\" data-end=\"1340\"\u003e Travel, street, light reportage\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e Portraits of everyday life, family\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e Landscape, interior\u003cbr data-start=\"1287\" data-end=\"1290\"\u003e Beginners or photographers wishing to travel light\u003c\/p\u003e\n\n\u003ch3 data-start=\"1342\" data-end=\"1374\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1375\" data-end=\"1508\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1395\" data-end=\"1398\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1450\" data-end=\"1453\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1510\" data-end=\"1576\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211807551826,"sku":"144430|||","price":398.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144430_1.jpg?v=1765060961"},{"product_id":"144167","title":"Sony E-Mount FE 100mm F2.8 GM Macro OSS","description":"\u003ch3 data-end=\"159\" data-start=\"90\"\u003e Sony FE 100mm f\/2.8 GM Macro OSS – Professional Macro Lens \u0026amp; Extremely Fine Details\u003c\/h3\u003e\n\n \u003cp data-end=\"463\" data-start=\"161\"\u003eThe Sony FE 100mm f\/2.8 GM Macro OSS is a high-end macro lens designed to capture the finest details with professional quality. It combines high precision, exceptional sharpness, and flexible rendering—perfect for macro photography, nature, close-up portraits, product photography, or creative video.\u003c\/p\u003e\n\n\u003ch3 data-end=\"483\" data-start=\"465\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1313\" data-start=\"484\"\u003e \u003cstrong data-end=\"497\" data-start=\"484\"\u003eMacro 1:1\u003c\/strong\u003e — realistic reproduction at actual size, perfect for insects, flowers, objects, textures, minute details.\u003cbr data-end=\"610\" data-start=\"607\"\u003e \u003cstrong data-end=\"627\" data-start=\"610\"\u003e100mm focal length\u003c\/strong\u003e — a comfortable distance to approach the subject without scaring it, ideal for nature macro or product photography.\u003cbr data-end=\"741\" data-start=\"738\"\u003e \u003cstrong data-end=\"760\" data-start=\"741\"\u003ef\/2.8 aperture\u003c\/strong\u003e — good light handling, soft bokeh and isolating the subject, ideal for portrait or creative macro.\u003cbr data-end=\"871\" data-start=\"868\"\u003e \u003cstrong data-end=\"899\" data-start=\"871\"\u003eG Master optical quality\u003c\/strong\u003e — high sharpness, high micro-contrast, faithful color rendering, very sharp details. \u003cbr data-end=\"986\" data-start=\"983\"\u003e\u003cstrong data-end=\"1016\" data-start=\"986\"\u003eIntegrated OSS stabilization\u003c\/strong\u003e — practical for handheld macro photography, reducing camera shake.\u003cbr data-end=\"1087\" data-start=\"1084\"\u003e \u003cstrong data-end=\"1149\" data-start=\"1087\"\u003eFast and accurate autofocus + smooth focus ring\u003c\/strong\u003e — allows for sharp shots, even in macro or video.\u003cbr data-end=\"1207\" data-start=\"1204\"\u003e \u003cstrong data-end=\"1247\" data-start=\"1207\"\u003eRobust and tropicalized construction\u003c\/strong\u003e — suitable for demanding conditions, for professional or outdoor use.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1383\" data-start=\"1315\"\u003e Designed for detail enthusiasts and discerning creators\u003c\/h3\u003e\n\n\u003cp data-end=\"1540\" data-start=\"1384\"\u003e This lens is made for those who want to reveal the beauty of invisible details, whether in nature, in the studio, in product, in portrait or in video.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1558\" data-start=\"1542\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1743\" data-start=\"1559\"\u003e Macro photography: nature, insects, texture, product\u003cbr data-end=\"1617\" data-start=\"1614\"\u003e Close-up portrait, creative portrait\u003cbr data-end=\"1652\" data-start=\"1649\"\u003e Product photography, jewelry photography, studio photography, packshots\u003cbr data-end=\"1694\" data-start=\"1691\"\u003e Macro video, creative content, visual documentary\u003c\/p\u003e\n\n\u003ch3 data-end=\"1777\" data-start=\"1745\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1911\" data-start=\"1778\"\u003e 4-year Sony Switzerland warranty\u003cbr data-end=\"1801\" data-start=\"1798\"\u003e Professional after-sales service in our stores \u003cbr data-end=\"1856\" data-start=\"1853\"\u003eFree in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1979\" data-start=\"1913\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211808665938,"sku":"144167|||","price":1298.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144167_1.jpg?v=1765060857"},{"product_id":"143139","title":"Sony FE 50-150mm f\/2 GM","description":"\u003ch3 data-start=\"234\" data-end=\"308\"\u003e Sony FE 50-150mm f\/2 GM – High-End, Bright \u0026amp; Versatile Telephoto Zoom Lens\u003c\/h3\u003e\n\n\u003cp data-start=\"310\" data-end=\"573\"\u003e The Sony FE 50-150mm f\/2 GM is a premium full-frame telephoto zoom lens, offering a wide, constant aperture and ideal flexibility for portraiture, reportage, weddings, or creative video. It combines the image quality of a prime lens with the versatility of a zoom.\u003c\/p\u003e\n\n\u003ch3 data-start=\"575\" data-end=\"593\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"594\" data-end=\"1253\"\u003e \u003cstrong data-start=\"594\" data-end=\"620\"\u003eFocal length 50–150 mm\u003c\/strong\u003e : ideal for portrait, event, indoor sports photography, lifestyle or reportage.\u003cbr data-start=\"705\" data-end=\"708\"\u003e \u003cstrong data-start=\"708\" data-end=\"735\"\u003eConstant f\/2 aperture\u003c\/strong\u003e : sumptuous bokeh, great control of depth of field, excellent in low light.\u003cbr data-start=\"826\" data-end=\"829\"\u003e \u003cstrong data-start=\"829\" data-end=\"857\"\u003eG Master optical quality\u003c\/strong\u003e : superior sharpness, faithful colors, professional rendering across the entire focal range. \u003cbr data-start=\"941\" data-end=\"944\"\u003e\u003cstrong data-start=\"944\" data-end=\"986\"\u003eFast, accurate and silent autofocus\u003c\/strong\u003e : perfect for moving subjects and video.\u003cbr data-start=\"1038\" data-end=\"1041\"\u003e \u003cstrong data-start=\"1041\" data-end=\"1081\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable for professional outdoor or studio use.\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e \u003cstrong data-start=\"1145\" data-end=\"1184\"\u003eInternal zoom and optimized ergonomics\u003c\/strong\u003e : constant balance, ideal on gimbal or for long sessions.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1255\" data-end=\"1293\"\u003e Designed for discerning creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1294\" data-end=\"1459\"\u003e A lens designed for photographers and videographers who want a wide aperture with a versatile focal range — without compromising on professional rendering.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1461\" data-end=\"1477\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1478\" data-end=\"1599\"\u003e Portraits, wedding, lifestyle\u003cbr data-start=\"1507\" data-end=\"1510\"\u003e Reporting, events, fashion\u003cbr data-start=\"1539\" data-end=\"1542\"\u003e Indoor sports, dance, concert\u003cbr data-start=\"1570\" data-end=\"1573\"\u003e Cinematic video creation\u003c\/p\u003e\n\n\u003ch3 data-start=\"1601\" data-end=\"1633\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1634\" data-end=\"1767\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1654\" data-end=\"1657\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1709\" data-end=\"1712\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1769\" data-end=\"1835\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211809190226,"sku":"143139|||","price":3998.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_143139_1.jpg?v=1765060768"},{"product_id":"142751","title":"Sony FE 400-800mm F6.3-8 G OSS","description":"\u003ch3 data-start=\"102\" data-end=\"186\"\u003e Sony FE 400-800mm f\/6.3-8 G OSS – Super Long Reach Telephoto Zoom \u0026amp; Maximum Versatility\u003c\/h3\u003e\n\n\u003cp data-start=\"188\" data-end=\"504\"\u003e The Sony FE 400-800mm f\/6.3-8 G OSS is an ultra-long-range telephoto zoom lens that offers the flexibility of a zoom while allowing you to reach distant subjects—ideal for wildlife, nature, wildlife photography, sports, aviation, or distant landscape photography. A versatile tool for ambitious projects.\u003c\/p\u003e\n\n\u003ch3 data-start=\"506\" data-end=\"524\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"525\" data-end=\"1292\"\u003e \u003cstrong data-start=\"525\" data-end=\"552\"\u003e400–800 mm focal length range\u003c\/strong\u003e : extended range for capturing subjects that are difficult to approach: wildlife, birds, sports, airplanes, nature.\u003cbr data-start=\"669\" data-end=\"672\"\u003e \u003cstrong data-start=\"672\" data-end=\"709\"\u003eInternal OSS zoom \u0026amp; G construction\u003c\/strong\u003e : good balance between size, optical quality and range.\u003cbr data-start=\"766\" data-end=\"769\"\u003e \u003cstrong data-start=\"769\" data-end=\"799\"\u003eEffective OSS stabilization\u003c\/strong\u003e : a valuable aid for reducing camera shake at long focal lengths, even handheld or on a monopod. \u003cbr data-start=\"898\" data-end=\"901\"\u003e\u003cstrong data-start=\"901\" data-end=\"935\"\u003eSmooth and silent autofocus\u003c\/strong\u003e : tracking distant or moving subjects — useful for wildlife or sports photography.\u003cbr data-start=\"1017\" data-end=\"1020\"\u003e \u003cstrong data-start=\"1020\" data-end=\"1059\"\u003eFlexibility without changing lenses\u003c\/strong\u003e : allows you to vary the framing (400 mm → 800 mm) without having to change lenses.\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e \u003cstrong data-start=\"1143\" data-end=\"1183\"\u003eGood portability for a super-telephoto\u003c\/strong\u003e : more manageable than a fixed 800mm, making it interesting for long outings, safaris or photo trips.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1294\" data-end=\"1346\"\u003e Designed for long-distance enthusiasts\u003c\/h3\u003e\n\n\u003cp data-start=\"1347\" data-end=\"1511\"\u003e A lens of choice for photographers and videographers who need a very long zoom without having to use multiple lenses — wildlife, nature, action, travel, adventure.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1513\" data-end=\"1529\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1530\" data-end=\"1714\"\u003e Fauna, ornithology, wildlife, safari\u003cbr data-start=\"1567\" data-end=\"1570\"\u003e Sport, aviation, outdoor events\u003cbr data-start=\"1608\" data-end=\"1611\"\u003e Distant landscapes, mountains, nature\u003cbr data-start=\"1648\" data-end=\"1651\"\u003e Travel, reportage, expeditions, photography of remote subjects\u003c\/p\u003e\n\n\u003ch3 data-start=\"1716\" data-end=\"1748\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1749\" data-end=\"1882\"\u003e Sony Switzerland Warranty \u003cbr data-start=\"1769\" data-end=\"1772\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1824\" data-end=\"1827\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1884\" data-end=\"1950\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211810697554,"sku":"142751|||","price":2778.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142751_1.jpg?v=1765060591"},{"product_id":"142341","title":"Sony FE 28-70mm f\/2 GM","description":"\u003ch3 data-start=\"105\" data-end=\"175\"\u003e Sony FE 28-70mm f\/2 GM – Ultra-Bright \u0026amp; Versatile Standard Zoom\u003c\/h3\u003e\n\n\u003cp data-start=\"177\" data-end=\"467\"\u003e The Sony FE 28-70mm f\/2 GM is an exceptional full-frame standard zoom lens, offering the versatility of a zoom with the image quality and brightness of a prime lens. It's an ideal tool for demanding photographers and videographers who want a single lens capable of doing it all, with professional-grade quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"469\" data-end=\"487\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"488\" data-end=\"1134\"\u003e \u003cstrong data-start=\"488\" data-end=\"513\"\u003eFocal length 28–70 mm\u003c\/strong\u003e : perfect for portrait, reportage, travel, lifestyle and everyday use.\u003cbr data-start=\"588\" data-end=\"591\"\u003e \u003cstrong data-start=\"591\" data-end=\"618\"\u003eConstant aperture f\/2\u003c\/strong\u003e : superb bokeh, excellent low-light performance, very controlled depth of field. \u003cbr data-start=\"712\" data-end=\"715\"\u003e\u003cstrong data-start=\"715\" data-end=\"743\"\u003eG Master optical quality\u003c\/strong\u003e : high sharpness, faithful color rendering, consistent sharpness across the entire image.\u003cbr data-start=\"821\" data-end=\"824\"\u003e \u003cstrong data-start=\"824\" data-end=\"866\"\u003eFast, accurate and silent autofocus\u003c\/strong\u003e : perfect for action photography and video.\u003cbr data-start=\"912\" data-end=\"915\"\u003e \u003cstrong data-start=\"915\" data-end=\"955\"\u003ePremium and tropicalized construction\u003c\/strong\u003e : reliable in the long term, even in difficult conditions.\u003cbr data-start=\"1014\" data-end=\"1017\"\u003e \u003cstrong data-start=\"1017\" data-end=\"1036\"\u003eOptimized format\u003c\/strong\u003e : lighter and more manageable than a classic pro zoom — ideal for long sessions or travel.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1136\" data-end=\"1174\"\u003e Designed for ambitious creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1175\" data-end=\"1310\"\u003e A high-end lens designed to produce strong, cinematic images, with beautiful bokeh and impeccable sharpness.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1312\" data-end=\"1328\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1329\" data-end=\"1468\"\u003e Professional \u0026amp; artistic portraits\u003cbr data-start=\"1367\" data-end=\"1370\"\u003e Wedding, reportage, event\u003cbr data-start=\"1402\" data-end=\"1405\"\u003e Travel, street, lifestyle\u003cbr data-start=\"1427\" data-end=\"1430\"\u003e Cinematic video, content creation\u003c\/p\u003e\n\n\u003ch3 data-start=\"1470\" data-end=\"1502\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1503\" data-end=\"1636\"\u003e 4-year Sony Switzerland warranty \u003cbr data-start=\"1523\" data-end=\"1526\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1578\" data-end=\"1581\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1638\" data-end=\"1704\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211811254610,"sku":"142341|||","price":3148.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142341_1.jpg?v=1765060420"},{"product_id":"142011","title":"Sony FE 85mm GM II F1.4","description":"\u003ch3 data-start=\"100\" data-end=\"168\"\u003e Sony FE 85mm f\/1.4 GM II – Premium Portrait \u0026amp; Exceptional Bokeh\u003c\/h3\u003e\n\n\u003cp data-start=\"170\" data-end=\"416\"\u003e The Sony FE 85mm f\/1.4 GM II is a high-end portrait lens designed to deliver exceptional sharpness and sumptuous bokeh. It's the essential lens for portrait, wedding, fashion, and other discerning photographers.\u003c\/p\u003e\n\n\u003ch3 data-start=\"418\" data-end=\"436\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"437\" data-end=\"1138\"\u003e \u003cstrong data-start=\"437\" data-end=\"453\"\u003e85mm focal length\u003c\/strong\u003e : perfect perspective to enhance faces, natural compression and flattering aesthetics.\u003cbr data-start=\"550\" data-end=\"553\"\u003e \u003cstrong data-start=\"553\" data-end=\"588\"\u003eUltra-bright f\/1.4 aperture\u003c\/strong\u003e : creamy background blur, excellent light handling and shallow depth of field. \u003cbr data-start=\"684\" data-end=\"687\"\u003e\u003cstrong data-start=\"687\" data-end=\"715\"\u003eG Master optical quality\u003c\/strong\u003e : impressive sharpness, rich color rendering, minimized aberrations.\u003cbr data-start=\"792\" data-end=\"795\"\u003e \u003cstrong data-start=\"795\" data-end=\"837\"\u003eFast, accurate and silent autofocus\u003c\/strong\u003e : ideal for eye tracking and moving subjects, in both photos and videos.\u003cbr data-start=\"921\" data-end=\"924\"\u003e \u003cstrong data-start=\"924\" data-end=\"964\"\u003ePremium and tropicalized construction\u003c\/strong\u003e : reliable, durable, suitable for studio as well as outdoor shoots.\u003cbr data-start=\"1033\" data-end=\"1036\"\u003e \u003cstrong data-start=\"1036\" data-end=\"1084\"\u003eOptimized for Sony full-frame cameras\u003c\/strong\u003e : professional results even at the highest resolutions.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1140\" data-end=\"1194\"\u003e Designed for ambitious portrait artists \u0026amp; creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1195\" data-end=\"1288\"\u003e A signature lens for powerful images, captured emotions and a prestigious finish.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1290\" data-end=\"1306\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1307\" data-end=\"1434\"\u003e Professional \u0026amp; artistic portraits\u003cbr data-start=\"1334\" data-end=\"1337\"\u003e Wedding, fashion, studio\u003cbr data-start=\"1358\" data-end=\"1361\"\u003e Lifestyle, premium report\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e Videographers seeking a cinematic look\u003c\/p\u003e\n\n\u003ch3 data-start=\"1436\" data-end=\"1468\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1469\" data-end=\"1602\"\u003e Sony Switzerland Warranty \u003cbr data-start=\"1489\" data-end=\"1492\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1604\" data-end=\"1670\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211811746130,"sku":"142011|||","price":1978.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142011_1.jpg?v=1765060189"},{"product_id":"140386","title":"Sony FE 16-25mm F2.8 G","description":"\u003ch3 data-end=\"162\" data-start=\"103\"\u003e Sony FE 16-25mm f\/2.8 G – Compact \u0026amp; Bright Wide-Angle\u003c\/h3\u003e\n\n\u003cp data-end=\"491\" data-start=\"164\"\u003e The Sony FE 16-25mm f\/2.8 G is a wide-angle zoom lens designed for photographers and videographers looking for a compact, versatile, and high-performance lens. It combines a wide focal range with a constant aperture, allowing you to capture landscapes, architecture, interiors, or cityscapes with quality and flexibility.\u003c\/p\u003e\n\n\u003ch3 data-end=\"511\" data-start=\"493\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1069\" data-start=\"512\"\u003e \u003cstrong data-end=\"537\" data-start=\"512\"\u003e16–25 mm focal length range\u003c\/strong\u003e : wide field of view — ideal for landscape, architecture, urban, interior, travel.\u003cbr data-end=\"627\" data-start=\"624\"\u003e \u003cstrong data-end=\"656\" data-start=\"627\"\u003eConstant f\/2.8 aperture\u003c\/strong\u003e : good light management, controlled depth of field and flexibility in low light. \u003cbr data-end=\"751\" data-start=\"748\"\u003e\u003cstrong data-end=\"778\" data-start=\"751\"\u003eCompact and lightweight format\u003c\/strong\u003e : ideal for travel, street photography or dynamic shots.\u003cbr data-end=\"859\" data-start=\"856\"\u003e \u003cstrong data-end=\"893\" data-start=\"859\"\u003eSmooth and silent autofocus\u003c\/strong\u003e : well suited for both photo and video.\u003cbr data-end=\"939\" data-start=\"936\"\u003e \u003cstrong data-end=\"966\" data-start=\"939\"\u003eBalanced optical performance\u003c\/strong\u003e : good sharpness, controlled distortion and clear images, while retaining the flexibility of a zoom lens.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1124\" data-start=\"1071\"\u003e Designed for nomadic photographers \u0026amp; videographers\u003c\/h3\u003e\n\n\u003cp data-end=\"1312\" data-start=\"1125\"\u003e A practical wide-angle lens for those who want a single lens capable of embracing a wide variety of situations — landscapes, interiors, urban, reportage, documentary, travel.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1330\" data-start=\"1314\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1496\" data-start=\"1331\"\u003e Landscape, nature, mountain, sea\u003cbr data-end=\"1364\" data-start=\"1361\"\u003e Architecture, urban design, interior design, real estate\u003cbr data-end=\"1410\" data-start=\"1407\"\u003e Travel, reportage, street, documentary\u003cbr data-end=\"1449\" data-start=\"1446\"\u003e Videographers, vlogs, web content, visual creation\u003c\/p\u003e\n\n\u003ch3 data-end=\"1530\" data-start=\"1498\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1664\" data-start=\"1531\"\u003e Sony Switzerland Warranty\u003cbr data-end=\"1554\" data-start=\"1551\"\u003e Professional after-sales service in our stores \u003cbr data-end=\"1609\" data-start=\"1606\"\u003eFree in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1732\" data-start=\"1666\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211812401490,"sku":"140386|||","price":999.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_140386_1.jpg?v=1765059864"},{"product_id":"139890","title":"Sony FE 24-50mm F2.8 G","description":"\u003ch3 data-end=\"175\" data-start=\"114\"\u003e Sony FE 24-50mm f\/2.8 G – Compact \u0026amp; Bright Standard Zoom\u003c\/h3\u003e\n\n\u003cp data-end=\"468\" data-start=\"177\"\u003e The Sony FE 24-50mm f\/2.8 G is a versatile and compact full-frame standard zoom lens, combining a useful focal range with a bright aperture. Ideal for travel, reportage, portraiture, and everyday photography, it offers an excellent balance of performance, weight, and flexibility.\u003c\/p\u003e\n\n\u003ch3 data-end=\"488\" data-start=\"470\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1125\" data-start=\"489\"\u003e \u003cstrong data-end=\"514\" data-start=\"489\"\u003eFocal range 24–50 mm\u003c\/strong\u003e : sufficient to cover the majority of situations — landscape, street, portrait, travel and documentary.\u003cbr data-end=\"620\" data-start=\"617\"\u003e \u003cstrong data-end=\"649\" data-start=\"620\"\u003eConstant f\/2.8 aperture\u003c\/strong\u003e : beautiful light management, good depth of field, suitable for portraits and natural light. \u003cbr data-end=\"758\" data-start=\"755\"\u003e\u003cstrong data-end=\"793\" data-start=\"758\"\u003eCompact and lightweight construction\u003c\/strong\u003e : easy to carry, perfect for spontaneous outings, travel or street photography.\u003cbr data-end=\"895\" data-start=\"892\"\u003e \u003cstrong data-end=\"929\" data-start=\"895\"\u003eSmooth and silent autofocus\u003c\/strong\u003e : comfortable for everyday use, video, and quick handling.\u003cbr data-end=\"1010\" data-start=\"1007\"\u003e \u003cstrong data-end=\"1044\" data-start=\"1010\"\u003eA discreet and versatile lens\u003c\/strong\u003e : a very good choice for those who want a single, simple but effective lens.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1204\" data-start=\"1127\"\u003e Designed for photographers seeking simplicity and mobility\u003c\/h3\u003e\n\n\u003cp data-end=\"1342\" data-start=\"1205\"\u003e A practical zoom lens for everyday use, travel, street photography, and reportage, offering a bright aperture and great versatility.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1360\" data-start=\"1344\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1528\" data-start=\"1361\"\u003e Travel, street, reportage, documentary\u003cbr data-end=\"1400\" data-start=\"1397\"\u003e Simple portraits, lifestyle, family\u003cbr data-end=\"1440\" data-start=\"1437\"\u003e Landscape, urban, interior\u003cbr data-end=\"1469\" data-start=\"1466\"\u003e Creators looking for a versatile, lightweight, and affordable zoom lens\u003c\/p\u003e\n\n\u003ch3 data-end=\"1562\" data-start=\"1530\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1696\" data-start=\"1563\"\u003e Sony Switzerland Warranty\u003cbr data-end=\"1586\" data-start=\"1583\"\u003e Professional after-sales service in our stores \u003cbr data-end=\"1641\" data-start=\"1638\"\u003eFree in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1764\" data-start=\"1698\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211813286226,"sku":"139890|||","price":859.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_139890_1.jpg?v=1765059794"},{"product_id":"138965","title":"Sony FE 16-35mm F2.8 GM II","description":"\u003ch3 data-start=\"119\" data-end=\"186\"\u003e Sony FE 16-35mm f\/2.8 GM II – Pro \u0026amp; 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tropicalized construction\u003c\/strong\u003e : designed to last — withstands weather, terrain, travel, harsh conditions.\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e \u003cstrong data-start=\"1163\" data-end=\"1187\"\u003eMaximum versatility\u003c\/strong\u003e : a lens capable of covering a wide range of needs — from reportage to studio, from landscape to environmental portrait.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1317\" data-end=\"1383\"\u003e Designed for demanding and nomadic photographers and videographers\u003c\/h3\u003e\n\n \u003cp data-start=\"1384\" data-end=\"1556\"\u003eA premium wide-angle zoom that offers freedom of composition and consistent image quality — ideal for creatives, travelers, professionals or discerning amateurs.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1558\" data-end=\"1574\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1575\" data-end=\"1803\"\u003e Landscape, nature, mountain\u003cbr data-start=\"1600\" data-end=\"1603\"\u003e Architecture, urban design, interior design, real estate\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e Travel, reportage, documentary, street\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e Video, vlog, immersive content, cinema\u003cbr data-start=\"1728\" data-end=\"1731\"\u003e Creative photographers looking for a versatile \u0026amp; high-end lens\u003c\/p\u003e\n\n\u003ch3 data-start=\"1805\" data-end=\"1837\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1838\" data-end=\"1971\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1858\" data-end=\"1861\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1913\" data-end=\"1916\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1973\" data-end=\"2039\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211813941586,"sku":"138965|||","price":2579.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_138965_1_SEL1635GM2.jpg?v=1765059720"},{"product_id":"138829","title":"Sony FE 70-200mm F4 G2 OSS","description":"\u003ch3 data-start=\"130\" data-end=\"191\"\u003e Sony FE 70-200mm f\/4 G OSS – Versatile \u0026amp; Compact Telephoto Zoom\u003c\/h3\u003e\n\n\u003cp data-start=\"193\" data-end=\"464\"\u003e The Sony FE 70-200mm f\/4 G OSS (G2) is a compact and versatile telephoto zoom lens designed to offer an excellent balance of performance, weight, and flexibility. Ideal for portraiture, events, travel, or reportage, it combines optical quality with practicality.\u003c\/p\u003e\n\n \u003ch3 data-start=\"466\" data-end=\"484\"\u003eKey features:\u003c\/h3\u003e\n\n\u003cp data-start=\"485\" data-end=\"1265\"\u003e \u003cstrong data-start=\"485\" data-end=\"511\"\u003eFocal length 70–200 mm\u003c\/strong\u003e : versatility guaranteed — portrait, reportage, event, short telephoto.\u003cbr data-start=\"586\" data-end=\"589\"\u003e \u003cstrong data-start=\"589\" data-end=\"616\"\u003eConstant f\/4 aperture\u003c\/strong\u003e : good light management, moderate depth of field, lighter than an f\/2.8.\u003cbr data-start=\"706\" data-end=\"709\"\u003e \u003cstrong data-start=\"709\" data-end=\"739\"\u003eIntegrated OSS stabilization\u003c\/strong\u003e : comfort for shooting in natural light and handheld.\u003cbr data-start=\"810\" data-end=\"813\"\u003e \u003cstrong data-start=\"813\" data-end=\"848\"\u003eCompact and lightweight construction\u003c\/strong\u003e : easy to carry, ideal for long outings, travel or urban reporting.\u003cbr data-start=\"938\" data-end=\"941\"\u003e \u003cstrong data-start=\"941\" data-end=\"975\"\u003eFast and silent autofocus\u003c\/strong\u003e : effective for moving subjects, portraits or videos.\u003cbr data-start=\"1028\" data-end=\"1031\"\u003e \u003cstrong data-start=\"1031\" data-end=\"1052\"\u003eOptical quality G\u003c\/strong\u003e : sharp image, balanced contrast and faithful colors, good sharpness across the entire focal range. \u003cbr data-start=\"1143\" data-end=\"1146\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1193\"\u003eGood compromise between weight, versatility, and quality\u003c\/strong\u003e : suitable for those who want a reliable zoom without the weight of an f\/2.8.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1267\" data-end=\"1319\"\u003e Designed for mobile photographers and videographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1320\" data-end=\"1462\"\u003e A practical and efficient telephoto zoom lens, ideal for those seeking versatility without bulk, while maintaining excellent image quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1464\" data-end=\"1480\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1481\" data-end=\"1635\"\u003e Portraits, weddings, family, lifestyle\u003cbr data-start=\"1519\" data-end=\"1522\"\u003e Travel, urban travel, reportage\u003cbr data-start=\"1554\" data-end=\"1557\"\u003e Street, event, concert\u003cbr data-start=\"1583\" data-end=\"1586\"\u003e Videographers looking for a lightweight and stable telephoto zoom\u003c\/p\u003e\n\n\u003ch3 data-start=\"1637\" data-end=\"1669\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1670\" data-end=\"1803\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1690\" data-end=\"1693\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1745\" data-end=\"1748\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1805\" data-end=\"1871\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211814793554,"sku":"138829|||","price":1369.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_138829_1_SEL70200G2_A-Large.jpg?v=1765059599"},{"product_id":"137965","title":"Sony FE 50mm F1.4 GM","description":"\u003ch3 data-start=\"91\" data-end=\"162\"\u003e Sony FE 50mm f\/1.4 GM – High-End, Bright \u0026amp; Versatile Standard Lens\u003c\/h3\u003e\n\n \u003cp data-start=\"164\" data-end=\"441\"\u003eThe Sony FE 50mm f\/1.4 GM is a premium prime lens designed to offer great versatility with professional results. Thanks to its bright aperture and exceptional optical quality, it is perfect for portraiture, reportage, lifestyle, and creative video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"443\" data-end=\"461\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"462\" data-end=\"1044\"\u003e \u003cstrong data-start=\"462\" data-end=\"478\"\u003e50mm focal length\u003c\/strong\u003e : ideal natural field of view for portraits, street photography, travel and everyday scenes.\u003cbr data-start=\"551\" data-end=\"554\"\u003e \u003cstrong data-start=\"554\" data-end=\"583\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e : shallow depth of field, beautiful bokeh and excellent in low light.\u003cbr data-start=\"663\" data-end=\"666\"\u003e \u003cstrong data-start=\"666\" data-end=\"694\"\u003eG Master optical quality\u003c\/strong\u003e : high resolution, strong contrast, accurate color rendering.\u003cbr data-start=\"757\" data-end=\"760\"\u003e \u003cstrong data-start=\"760\" data-end=\"802\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for action photography as well as video.\u003cbr data-start=\"851\" data-end=\"854\"\u003e \u003cstrong data-start=\"854\" data-end=\"894\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable outdoors as well as for intensive projects. \u003cbr data-start=\"950\" data-end=\"953\"\u003e\u003cstrong data-start=\"953\" data-end=\"971\"\u003eCompact format\u003c\/strong\u003e : lighter and more manageable than a 50mm f\/1.2, while remaining premium.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1046\" data-end=\"1084\"\u003e Designed for discerning creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1085\" data-end=\"1229\"\u003e A balanced lens offering high-end rendering and great creative freedom, whether for portrait, reportage or lifestyle photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1231\" data-end=\"1247\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1248\" data-end=\"1371\"\u003e Portraits, lifestyle, wedding\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e Report, street, travel\u003cbr data-start=\"1302\" data-end=\"1305\"\u003e Interior and natural light\u003cbr data-start=\"1335\" data-end=\"1338\"\u003e Content creators and videographers\u003c\/p\u003e\n\n\u003ch3 data-start=\"1373\" data-end=\"1405\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1406\" data-end=\"1539\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1426\" data-end=\"1429\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1481\" data-end=\"1484\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1541\" data-end=\"1607\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211817283922,"sku":"137965|||","price":1698.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_137965_1_SEL50F14GM.jpg?v=1765059502"},{"product_id":"137589","title":"Sony FE 24-70mm GM F2.8 II","description":"\u003ch3 data-start=\"118\" data-end=\"191\"\u003e Sony FE 24-70mm f\/2.8 GM II – Pro Standard Zoom \u0026amp; Maximum Versatility\u003c\/h3\u003e\n\n \u003cp data-start=\"193\" data-end=\"482\"\u003eThe Sony FE 24-70mm f\/2.8 GM II is a next-generation standard zoom lens designed to deliver superior image quality, versatility, and optimal performance in both still photography and video. It's the ultimate all-purpose lens for demanding professionals and creators.\u003c\/p\u003e\n\n\u003ch3 data-start=\"484\" data-end=\"502\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"503\" data-end=\"1317\"\u003e \u003cstrong data-start=\"503\" data-end=\"528\"\u003eFocal length 24–70 mm\u003c\/strong\u003e : perfect for portrait, wedding, reportage, landscape, travel and versatile use.\u003cbr data-start=\"611\" data-end=\"614\"\u003e \u003cstrong data-start=\"614\" data-end=\"643\"\u003eConstant aperture f\/2.8\u003c\/strong\u003e : pronounced bokeh, excellent light management, controlled depth of field.\u003cbr data-start=\"726\" data-end=\"729\"\u003e \u003cstrong data-start=\"729\" data-end=\"762\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : exceptional sharpness, high contrast, faithful color rendering — ideal for professional work.\u003cbr data-start=\"871\" data-end=\"874\"\u003e \u003cstrong data-start=\"874\" data-end=\"913\"\u003eVery fast and silent autofocus\u003c\/strong\u003e : precision, responsiveness and comfort to capture the moment in photo or video. \u003cbr data-start=\"991\" data-end=\"994\"\u003e\u003cstrong data-start=\"994\" data-end=\"1034\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable in all conditions, both in the studio and outdoors.\u003cbr data-start=\"1101\" data-end=\"1104\"\u003e \u003cstrong data-start=\"1104\" data-end=\"1148\"\u003eBalance between performance \u0026amp; compactness\u003c\/strong\u003e : maneuverable, practical for long sessions or travel.\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e \u003cstrong data-start=\"1212\" data-end=\"1248\"\u003eVersatility for all uses\u003c\/strong\u003e : a single lens to cover the majority of photo\/video needs.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1319\" data-end=\"1375\"\u003e Designed for demanding photographers and videographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1376\" data-end=\"1520\"\u003e A benchmark zoom, flexible enough for everything—from portrait to landscape, from street to video, while guaranteeing a high-end rendering.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1522\" data-end=\"1538\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1539\" data-end=\"1684\"\u003e Portrait, wedding, fashion, lifestyle\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e Reportage, travel, visual storytelling\u003cbr data-start=\"1607\" data-end=\"1610\"\u003e Landscape, architecture, interior\u003cbr data-start=\"1642\" data-end=\"1645\"\u003e Video creation, content, documentary\u003c\/p\u003e\n\n\u003ch3 data-start=\"1686\" data-end=\"1718\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1719\" data-end=\"1852\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1739\" data-end=\"1742\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1794\" data-end=\"1797\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n \u003cp data-start=\"1854\" data-end=\"1920\"\u003e📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211818168658,"sku":"137589|||","price":2179.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_137589_1.jpg?v=1765059342"},{"product_id":"136718","title":"Sony FE 70-200mm GM II F2.8 OSS","description":"\u003ch3 data-start=\"120\" data-end=\"194\"\u003e Sony FE 70-200mm f\/2.8 GM II OSS – Pro Tele Zoom \u0026amp; Premium Performance\u003c\/h3\u003e\n\n\u003cp data-start=\"196\" data-end=\"494\"\u003e The Sony FE 70-200mm f\/2.8 GM II OSS is a next-generation professional telephoto zoom lens, offering optical quality and speed that meet the highest standards. Versatile and high-performing, it is ideal for portraiture, reportage, sports, weddings, nature, or video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"496\" data-end=\"514\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"515\" data-end=\"1309\"\u003e \u003cstrong data-start=\"515\" data-end=\"541\"\u003eFocal length range 70–200 mm\u003c\/strong\u003e : versatile — perfect for portraits, events, reportage, sports, close-up portraits or short telephoto.\u003cbr data-start=\"644\" data-end=\"647\"\u003e \u003cstrong data-start=\"647\" data-end=\"676\"\u003eConstant aperture f\/2.8\u003c\/strong\u003e : superb bokeh, excellent low-light performance, controlled depth of field.\u003cbr data-start=\"759\" data-end=\"762\"\u003e \u003cstrong data-start=\"762\" data-end=\"792\"\u003eEffective OSS stabilization\u003c\/strong\u003e : sharp images handheld or in motion, even at long focal lengths. \u003cbr data-start=\"862\" data-end=\"865\"\u003e\u003cstrong data-start=\"865\" data-end=\"898\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : precise sharpness, rich contrast, faithful colors: ideal for professional use.\u003cbr data-start=\"985\" data-end=\"988\"\u003e \u003cstrong data-start=\"988\" data-end=\"1024\"\u003eUltra-fast and smooth autofocus\u003c\/strong\u003e : reliable subject tracking, ideal for sports, portraits and video.\u003cbr data-start=\"1088\" data-end=\"1091\"\u003e \u003cstrong data-start=\"1091\" data-end=\"1130\"\u003eRobust \u0026amp; tropicalized construction\u003c\/strong\u003e : suitable for demanding conditions — studio, outdoors, reportage, travel.\u003cbr data-start=\"1206\" data-end=\"1209\"\u003e \u003cstrong data-start=\"1209\" data-end=\"1232\"\u003eOptimized ergonomics\u003c\/strong\u003e : lightweight, comfortable to use, responsive — ideal for long photo sessions.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1311\" data-end=\"1369\"\u003e Designed for demanding professionals and creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1370\" data-end=\"1514\"\u003e An essential standard telephoto zoom lens, combining flexibility, reliability and image quality to cover a wide range of photo\/video needs.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1516\" data-end=\"1532\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1533\" data-end=\"1682\"\u003e Portrait, wedding, fashion, studio\u003cbr data-start=\"1564\" data-end=\"1567\"\u003e Sports, reports, events\u003cbr data-start=\"1595\" data-end=\"1598\"\u003e Nature, travel, compressed landscapes\u003cbr data-start=\"1633\" data-end=\"1636\"\u003e Professional video creators and photographers\u003c\/p\u003e\n\n \u003ch3 data-start=\"1684\" data-end=\"1716\"\u003eWhy buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1717\" data-end=\"1850\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1737\" data-end=\"1740\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1792\" data-end=\"1795\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1852\" data-end=\"1918\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211818627410,"sku":"136718|||","price":2898.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_136718_1_SEL70200GM2_A.jpg?v=1765059158"},{"product_id":"135993","title":"Sony FE 14mm F1.8 GM","description":"\u003ch3 data-end=\"181\" data-start=\"112\"\u003e Sony FE 14mm f\/1.8 GM – Bright Ultra Wide Angle \u0026amp; Total Vision\u003c\/h3\u003e\n\n\u003cp data-end=\"488\" data-start=\"183\"\u003e The Sony FE 14mm f\/1.8 GM is an ultra-wide-angle lens designed to offer an extremely wide field of view, combined with a very large aperture. Perfect for landscapes, architecture, astrophotography, immersive video, or creating spectacular images, it delivers exceptional optical quality.\u003c\/p\u003e\n\n\u003ch3 data-end=\"508\" data-start=\"490\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1305\" data-start=\"509\"\u003e \u003cstrong data-end=\"545\" data-start=\"509\"\u003e14mm focal length (ultra wide angle)\u003c\/strong\u003e : very wide field of view — ideal for landscapes, architecture, starry skies, cities, interiors and immersive scenes. \u003cbr data-end=\"657\" data-start=\"654\"\u003e\u003cstrong data-end=\"686\" data-start=\"657\"\u003eBright f\/1.8 aperture\u003c\/strong\u003e : superb light handling, ideal in low light, night, astro or dark interiors.\u003cbr data-end=\"783\" data-start=\"780\"\u003e \u003cstrong data-end=\"816\" data-start=\"783\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : very high sharpness, excellent aberration control, strong contrast and faithful color rendering — homogeneous to the edges.\u003cbr data-end=\"947\" data-start=\"944\"\u003e \u003cstrong data-end=\"989\" data-start=\"947\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : discreet for both photos and videos, effective even in low light.\u003cbr data-end=\"1069\" data-start=\"1066\"\u003e \u003cstrong data-end=\"1108\" data-start=\"1069\"\u003eRobust \u0026amp; tropicalized construction\u003c\/strong\u003e : suitable for demanding conditions, travel, outdoors, mountains, sea.\u003cbr data-end=\"1183\" data-start=\"1180\"\u003e \u003cstrong data-end=\"1224\" data-start=\"1183\"\u003eE-mount optimized for full frame\u003c\/strong\u003e : optimal performance on modern mirrorless cameras, maximum resolution and dynamic range.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1363\" data-start=\"1307\"\u003e Designed for visionary and ambitious creators\u003c\/h3\u003e\n\n \u003cp data-end=\"1549\" data-start=\"1364\"\u003eA lens that pushes the boundaries of composition — ideal for capturing wide, dramatic, immersive or dramatic scenes, while maintaining impeccable professional quality.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1567\" data-start=\"1551\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1772\" data-start=\"1568\"\u003e Landscape, nature, mountain, sea\u003cbr data-end=\"1601\" data-start=\"1598\"\u003e Architecture, urban design, interior design, real estate\u003cbr data-end=\"1647\" data-start=\"1644\"\u003e Astrophotography, starry sky, night\u003cbr data-end=\"1686\" data-start=\"1683\"\u003e Video, documentary, immersive content\u003cbr data-end=\"1726\" data-start=\"1723\"\u003e Visual art, panoramic, ambitious creations\u003c\/p\u003e\n\n\u003ch3 data-end=\"1806\" data-start=\"1774\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1940\" data-start=\"1807\"\u003e 4-year Sony Switzerland warranty\u003cbr data-end=\"1830\" data-start=\"1827\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1885\" data-start=\"1882\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"2008\" data-start=\"1942\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211819544914,"sku":"135993|||","price":1098.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_135993_1-Large.jpg?v=1765059007"},{"product_id":"135877","title":"Sony FE 50mm F1.2 GM","description":"\u003ch3 data-start=\"101\" data-end=\"170\"\u003e Sony FE 50mm f\/1.2 GM – Standard Premium \u0026amp; Cinematic Bokeh\u003c\/h3\u003e\n\n\u003cp data-start=\"172\" data-end=\"468\"\u003e The Sony FE 50mm f\/1.2 GM is a high-end prime lens designed for those seeking optimal image quality, a wide aperture, and a cinematic look. Ideal for portraiture, reportage, low-light photography, and artistic creation, it combines optical power with versatility.\u003c\/p\u003e\n\n\u003ch3 data-start=\"470\" data-end=\"490\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"491\" data-end=\"1215\"\u003e \u003cstrong data-start=\"491\" data-end=\"507\"\u003e50mm focal length\u003c\/strong\u003e : field of view close to natural vision — versatile for portrait, reportage, lifestyle and everyday use.\u003cbr data-start=\"624\" data-end=\"627\"\u003e \u003cstrong data-start=\"627\" data-end=\"662\"\u003eUltra-bright f\/1.2 aperture\u003c\/strong\u003e : very shallow depth of field, creamy background blur and superb light handling — perfect in low light. \u003cbr data-start=\"788\" data-end=\"791\"\u003e\u003cstrong data-start=\"791\" data-end=\"819\"\u003eGM Series Optical Quality\u003c\/strong\u003e : Fine sharpness, high micro-contrast, faithful color rendering and impeccable detail.\u003cbr data-start=\"905\" data-end=\"908\"\u003e \u003cstrong data-start=\"908\" data-end=\"950\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for both photo and video, perfect for capturing the moment.\u003cbr data-start=\"1024\" data-end=\"1027\"\u003e \u003cstrong data-start=\"1027\" data-end=\"1067\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : built to last, even in demanding conditions.\u003cbr data-start=\"1122\" data-end=\"1125\"\u003e \u003cstrong data-start=\"1125\" data-end=\"1153\"\u003eE-mount – full frame\u003c\/strong\u003e : optimized for modern sensors, for optimal rendering.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1217\" data-end=\"1271\"\u003e Designed for demanding and creative photographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1272\" data-end=\"1475\"\u003e The 50mm f\/1.2 GM is the “dream lens” for those who want to capture high-quality images with a cinematic style, whether for portraits, lifestyle, or creative projects.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1477\" data-end=\"1495\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1496\" data-end=\"1676\"\u003e Artistic and professional portraits\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e Lifestyle, reportage, documentary\u003cbr data-start=\"1572\" data-end=\"1575\"\u003e Low light, interior, natural light \u003cbr data-start=\"1614\" data-end=\"1617\"\u003eContent creators, video, high-end creative projects\u003c\/p\u003e\n\n\u003ch3 data-start=\"1678\" data-end=\"1712\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1713\" data-end=\"1846\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1733\" data-end=\"1736\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1788\" data-end=\"1791\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1848\" data-end=\"1914\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211820659026,"sku":"135877|||","price":2298.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_135877_1_SEL50F12GM_A-Mid.jpg?v=1765058873"},{"product_id":"134811","title":"Sony FE 12-24mm f\/2.8 GM","description":"\u003ch3 data-end=\"180\" data-start=\"112\"\u003e Sony FE 12-24mm f\/2.8 GM – Ultra Wide Angle Ultra Bright \u0026amp; Pro\u003c\/h3\u003e\n\n\u003cp data-end=\"522\" data-start=\"182\"\u003e The Sony FE 12-24mm f\/2.8 GM is a high-end ultra-wide-angle lens designed for photographers and videographers who want to capture expansive scenes with impeccable optical quality. Ideal for landscapes, architecture, urban scenes, interiors, or immersive video, it combines a wide field of view, a bright aperture, and professional image rendering.\u003c\/p\u003e\n\n\u003ch3 data-end=\"542\" data-start=\"524\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1367\" data-start=\"543\"\u003e \u003cstrong data-end=\"568\" data-start=\"543\"\u003e12–24 mm focal length range\u003c\/strong\u003e : very wide field of view — perfect for landscapes, architecture, interiors, urban, astrophotography, great depth of field, panoramic video. \u003cbr data-end=\"705\" data-start=\"702\"\u003e\u003cstrong data-end=\"734\" data-start=\"705\"\u003eConstant f\/2.8 aperture\u003c\/strong\u003e : excellent low-light performance, controllable depth of field, make dramatic scenes with interesting bokeh for ultra-wide angle.\u003cbr data-end=\"898\" data-start=\"895\"\u003e \u003cstrong data-end=\"931\" data-start=\"898\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : high sharpness, contrast, well-corrected aberrations — professional, homogeneous, sharp rendering right to the edges.\u003cbr data-end=\"1031\" data-start=\"1028\"\u003e \u003cstrong data-end=\"1073\" data-start=\"1031\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for video, reportage, dynamic scenes.\u003cbr data-end=\"1126\" data-start=\"1123\"\u003e \u003cstrong data-end=\"1165\" data-start=\"1126\"\u003ePremium \u0026amp; tropicalized construction\u003c\/strong\u003e : suitable for outdoor shooting, travel, varied conditions — robust and durable.\u003cbr data-end=\"1256\" data-start=\"1253\"\u003e \u003cstrong data-end=\"1306\" data-start=\"1256\"\u003eE-mount optimized for full-frame sensors\u003c\/strong\u003e : maximum performance, excellent contrast and dynamic range.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1424\" data-start=\"1369\"\u003e Designed for ambitious \u0026amp; visionary creators\u003c\/h3\u003e\n\n \u003cp data-end=\"1588\" data-start=\"1425\"\u003eA very high-level ultra-wide-angle lens for those who want to capture the grandeur of a scene, the immensity of a landscape, architecture, or immersive shots.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1606\" data-start=\"1590\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1829\" data-start=\"1607\"\u003e Landscape, nature, mountain\u003cbr data-end=\"1635\" data-start=\"1632\"\u003e Architecture, urban design, interior design, real estate\u003cbr data-end=\"1681\" data-start=\"1678\"\u003e Astrophotography, starry sky, night\u003cbr data-end=\"1720\" data-start=\"1717\"\u003e Video, documentary, immersive content, vlog\u003cbr data-end=\"1766\" data-start=\"1763\"\u003e Photographers seeking the best wide-angle results\u003c\/p\u003e\n\n\u003ch3 data-end=\"1863\" data-start=\"1831\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1997\" data-start=\"1864\"\u003e 4-year Sony Switzerland warranty\u003cbr data-end=\"1887\" data-start=\"1884\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1942\" data-start=\"1939\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"2065\" data-start=\"1999\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211821576530,"sku":"134811|||","price":2530.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_134811_1.jpg?v=1765058767"},{"product_id":"134453","title":"Sony FE 35mm F1.4 GM","description":"\u003ch3 data-end=\"202\" data-start=\"137\"\u003e Sony FE 35mm f\/1.4 GM – Premium \u0026amp; Creative Standard Wide-Angle\u003c\/h3\u003e\n\n \u003cp data-end=\"523\" data-start=\"204\"\u003eThe Sony FE 35mm f\/1.4 GM is a high-end prime lens designed for creators seeking a balance between versatility, image quality, and low-light performance. Ideal for reportage, landscape, street, environmental portraiture, or video, it delivers sharp, bright, and natural images.\u003c\/p\u003e\n\n\u003ch3 data-end=\"543\" data-start=\"525\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1295\" data-start=\"544\"\u003e \u003cstrong data-end=\"560\" data-start=\"544\"\u003e35mm focal length\u003c\/strong\u003e : wide field, close to human perception — perfect for landscape, architecture, reportage, lifestyle and street photography.\u003cbr data-end=\"693\" data-start=\"690\"\u003e \u003cstrong data-end=\"722\" data-start=\"693\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e : superb bokeh, excellent light handling, shallow depth of field — ideal indoors or in soft light.\u003cbr data-end=\"842\" data-start=\"839\"\u003e \u003cstrong data-end=\"875\" data-start=\"842\"\u003eGM (G Master) optical quality\u003c\/strong\u003e : high sharpness, strong contrast, very high level color rendering, well controlled aberrations. \u003cbr data-end=\"978\" data-start=\"975\"\u003e\u003cstrong data-end=\"1020\" data-start=\"978\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for dynamic shooting, moving subjects or video.\u003cbr data-end=\"1085\" data-start=\"1082\"\u003e \u003cstrong data-end=\"1125\" data-start=\"1085\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : durable objective, ready for the field, travel or intensive projects.\u003cbr data-end=\"1206\" data-start=\"1203\"\u003e \u003cstrong data-end=\"1229\" data-start=\"1206\"\u003eOptimized E-mount\u003c\/strong\u003e : maximum performance on modern Sony full-frame cameras.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1364\" data-start=\"1297\"\u003e Designed for demanding and creative photographers and videographers\u003c\/h3\u003e\n\n\u003cp data-end=\"1544\" data-start=\"1365\"\u003e The 35mm f\/1.4 GM is perfect for capturing the moment — whether in reportage, travel, street photography or artistic creation — with a consistent professional rendering and a cinematic style.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1562\" data-start=\"1546\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1789\" data-start=\"1563\"\u003e Landscape, architecture, urban space\u003cbr data-end=\"1602\" data-start=\"1599\"\u003e Street photography, reportage, documentary\u003cbr data-end=\"1648\" data-start=\"1645\"\u003e Travel, urban travel, street documentary\u003cbr data-end=\"1693\" data-start=\"1690\"\u003e Environmental portraits, lifestyle\u003cbr data-end=\"1733\" data-start=\"1730\"\u003e Videographers looking for a bright and versatile lens\u003c\/p\u003e\n\n\u003ch3 data-end=\"1823\" data-start=\"1791\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1957\" data-start=\"1824\"\u003e 4-year Sony Switzerland warranty \u003cbr data-end=\"1847\" data-start=\"1844\"\u003eProfessional after-sales service in our stores\u003cbr data-end=\"1902\" data-start=\"1899\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"2025\" data-start=\"1959\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211822035282,"sku":"134453|||","price":1199.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_134453_1.jpg?v=1765058533"},{"product_id":"132542","title":"Sony FE 600mm GM F4 OSS","description":"\u003ch3 data-end=\"191\" data-start=\"115\"\u003e Sony FE 600mm f\/4 GM OSS – Ultra-Pro Super Telephoto Lens \u0026amp; Maximum Reach\u003c\/h3\u003e\n\n\u003cp data-end=\"492\" data-start=\"193\"\u003e The Sony FE 600mm f\/4 GM OSS is a professional super telephoto lens designed to push the boundaries of distance. Ideal for wildlife, nature, sports, aviation, or any scene at a great distance, it combines a wide aperture, long reach, and exceptional optical quality.\u003c\/p\u003e\n\n\u003ch3 data-end=\"512\" data-start=\"494\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1435\" data-start=\"513\"\u003e \u003cstrong data-end=\"530\" data-start=\"513\"\u003e600mm focal length\u003c\/strong\u003e : extreme reach — perfect for birds, wildlife, sports, aviation or very distant subjects.\u003cbr data-end=\"639\" data-start=\"636\"\u003e \u003cstrong data-end=\"666\" data-start=\"639\"\u003eBright f\/4 aperture\u003c\/strong\u003e : controlled depth of field, good bokeh, excellent performance in useful light. \u003cbr data-end=\"754\" data-start=\"751\"\u003e\u003cstrong data-end=\"784\" data-start=\"754\"\u003eEffective OSS stabilization\u003c\/strong\u003e : sharp photos handheld or on a monopod, even at long focal lengths.\u003cbr data-end=\"855\" data-start=\"852\"\u003e \u003cstrong data-end=\"878\" data-start=\"855\"\u003eG Master (GM) Series\u003c\/strong\u003e : exceptional sharpness, high contrast, faithful color rendering — pro quality to the edge.\u003cbr data-end=\"975\" data-start=\"972\"\u003e \u003cstrong data-end=\"1013\" data-start=\"975\"\u003eFast, smooth and precise autofocus\u003c\/strong\u003e : ideal for tracking moving subjects, nature or sports.\u003cbr data-end=\"1086\" data-start=\"1083\"\u003e \u003cstrong data-end=\"1125\" data-start=\"1086\"\u003eRobust \u0026amp; tropicalized construction\u003c\/strong\u003e : designed for heavy-duty outdoor use, extreme conditions and demanding terrain.\u003cbr data-end=\"1211\" data-start=\"1208\"\u003e \u003cstrong data-end=\"1257\" data-start=\"1211\"\u003eCompatibility with Sony teleconverters\u003c\/strong\u003e : possibility of increasing the range depending on the use.\u003cbr data-end=\"1311\" data-start=\"1308\"\u003e \u003cstrong data-end=\"1340\" data-start=\"1311\"\u003eProfessional ergonomics\u003c\/strong\u003e : optimized construction for balance, comfort and stability on tripod or monopod.\u003c\/p\u003e\n\n \u003ch3 data-end=\"1513\" data-start=\"1437\"\u003eDesigned for professional and long-range photography enthusiasts\u003c\/h3\u003e\n\n\u003cp data-end=\"1669\" data-start=\"1514\"\u003e A goal of excellence for wildlife reporting, sports, extreme travel, aviation or distant landscapes — where every detail counts.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1687\" data-start=\"1671\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1897\" data-start=\"1688\"\u003e Fauna, birds, wildlife, safari\u003cbr data-end=\"1723\" data-start=\"1720\"\u003e Sports, events, aviation, competitions\u003cbr data-end=\"1767\" data-start=\"1764\"\u003e Nature, distant landscape, mountain, sky\u003cbr data-end=\"1810\" data-start=\"1807\"\u003e Demanding photographers and videographers seeking the best quality and maximum reach\u003c\/p\u003e\n\n\u003ch3 data-end=\"1931\" data-start=\"1899\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"2065\" data-start=\"1932\"\u003e 4-year Sony Switzerland warranty\u003cbr data-end=\"1955\" data-start=\"1952\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"2010\" data-start=\"2007\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"2133\" data-start=\"2067\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211823051090,"sku":"132542|||","price":13998.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_132542_1-SEL600F40GM_A.jpg?v=1765058132"},{"product_id":"132541","title":"Sony E-Mount FF 200-600mm F5.6-6.3 G OSS","description":"\u003ch3 data-start=\"136\" data-end=\"208\"\u003e Sony 200-600mm f\/5.6-6.3 G OSS – Long Range \u0026amp; Versatile Telephoto Zoom\u003c\/h3\u003e\n\n \u003cp data-start=\"210\" data-end=\"502\"\u003eThe Sony 200-600mm f\/5.6-6.3 G OSS is a very long-range telephoto zoom lens designed for maximum flexibility. It allows you to capture distant subjects—animals, birds, sports, distant landscapes—while remaining relatively lightweight and portable, ideal for long or nature outings.\u003c\/p\u003e\n\n\u003ch3 data-start=\"504\" data-end=\"522\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"523\" data-end=\"1280\"\u003e \u003cstrong data-start=\"523\" data-end=\"550\"\u003eFocal length range 200–600 mm\u003c\/strong\u003e : wide coverage — from wildlife photography to sports, reportage, aviation, fauna, distant landscape.\u003cbr data-start=\"670\" data-end=\"673\"\u003e \u003cstrong data-start=\"673\" data-end=\"702\"\u003eOSS stabilization included\u003c\/strong\u003e : stabilized image, even at long focal length, for sharp handheld photos.\u003cbr data-start=\"781\" data-end=\"784\"\u003e \u003cstrong data-start=\"784\" data-end=\"824\"\u003eInternal zoom \u0026amp; practical construction\u003c\/strong\u003e : fixed length, good ergonomics and easy transport for a great telephoto lens.\u003cbr data-start=\"897\" data-end=\"900\"\u003e \u003cstrong data-start=\"900\" data-end=\"930\"\u003eFast and accurate autofocus\u003c\/strong\u003e : efficient tracking of moving subjects, suitable for sports, wildlife, action. \u003cbr data-start=\"1006\" data-end=\"1009\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1056\"\u003eCompatibility with Sony E full-frame cameras\u003c\/strong\u003e : easy mounting on recent hybrid cameras, good balance between range and compactness.\u003cbr data-start=\"1137\" data-end=\"1140\"\u003e \u003cstrong data-start=\"1140\" data-end=\"1181\"\u003eAttractive range\/price\/weight ratio\u003c\/strong\u003e : an affordable solution for those who want a versatile telephoto lens without breaking the bank.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1282\" data-end=\"1352\"\u003e Designed for photographers seeking versatility \u0026amp; range\u003c\/h3\u003e\n\n\u003cp data-start=\"1353\" data-end=\"1506\"\u003e A very versatile lens — ideal for starting out in wildlife or sports photography, for photo trips, safaris, long-distance outings.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1508\" data-end=\"1524\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1525\" data-end=\"1678\"\u003e Wildlife, birds, wild animals\u003cbr data-start=\"1557\" data-end=\"1560\"\u003e Sports, action, outdoor events\u003cbr data-start=\"1598\" data-end=\"1601\"\u003e Distant landscapes, mountains, nature\u003cbr data-start=\"1638\" data-end=\"1641\"\u003e Travel, safari, reportage, adventure\u003c\/p\u003e\n\n\u003ch3 data-start=\"1680\" data-end=\"1712\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1713\" data-end=\"1846\"\u003e Sony Switzerland Warranty\u003cbr data-start=\"1733\" data-end=\"1736\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1788\" data-end=\"1791\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1848\" data-end=\"1914\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211823608146,"sku":"132541|||","price":1448.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_132541_1-SEL200600G_A.jpg?v=1765057970"},{"product_id":"131598","title":"Sony FE 135mm GM F1.8","description":"\u003ch3 data-start=\"136\" data-end=\"193\"\u003eSony FE 135mm f\/1.8 GM – Premium Portrait \u0026amp; Short Telephoto\u003c\/h3\u003e\n\n\u003cp data-start=\"195\" data-end=\"501\"\u003e The Sony FE 135mm f\/1.8 GM is a high-end prime lens designed to deliver exceptional image quality. With its wide aperture and short portrait\/telephoto focal length, it's ideal for portraiture, fashion, weddings, studio work, and creative images with silky bokeh and remarkable sharpness.\u003c\/p\u003e\n\n\u003ch3 data-start=\"503\" data-end=\"521\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"522\" data-end=\"1259\"\u003e \u003cstrong data-start=\"522\" data-end=\"539\"\u003e135mm focal length\u003c\/strong\u003e : flattering perspective, elegant compression — ideal for isolating the subject and magnifying portraits.\u003cbr data-start=\"643\" data-end=\"646\"\u003e \u003cstrong data-start=\"646\" data-end=\"675\"\u003eBright f\/1.8 aperture\u003c\/strong\u003e : very shallow depth of field, creamy background blur and superb light handling, even in low light.\u003cbr data-start=\"796\" data-end=\"799\"\u003e \u003cstrong data-start=\"799\" data-end=\"833\"\u003eG Master Series optical quality\u003c\/strong\u003e : high sharpness, rich micro-contrast, faithful colors and professional rendering. \u003cbr data-start=\"912\" data-end=\"915\"\u003e\u003cstrong data-start=\"915\" data-end=\"957\"\u003eFast, accurate and silent autofocus\u003c\/strong\u003e : ideal for portrait, fashion photography, reportage or video.\u003cbr data-start=\"1027\" data-end=\"1030\"\u003e \u003cstrong data-start=\"1030\" data-end=\"1070\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable lens for intensive use in the studio or outdoors.\u003cbr data-start=\"1135\" data-end=\"1138\"\u003e \u003cstrong data-start=\"1138\" data-end=\"1188\"\u003eE-mount optimized for full-frame sensors\u003c\/strong\u003e : the perfect compromise between aperture, stabilization, size and quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1261\" data-end=\"1315\"\u003e Designed for demanding and creative photographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1316\" data-end=\"1516\"\u003e The 135mm f\/1.8 GM is a reference lens for those looking to deliver high-end results: refined portraits, wedding portraits, fashion editorials, professional videos or artistic shoots.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1518\" data-end=\"1534\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1535\" data-end=\"1708\"\u003e Professional and artistic portrait\u003cbr data-start=\"1571\" data-end=\"1574\"\u003e Fashion, wedding, studio, outdoor portrait\u003cbr data-start=\"1618\" data-end=\"1621\"\u003e High-end lifestyle, creative reportage\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e Videographers seeking a cinematic bokeh\u003c\/p\u003e\n\n\u003ch3 data-start=\"1710\" data-end=\"1742\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1743\" data-end=\"1876\"\u003e 4-year Sony Switzerland warranty \u003cbr data-start=\"1763\" data-end=\"1766\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1818\" data-end=\"1821\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1878\" data-end=\"1944\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211824132434,"sku":"131598|||","price":1369.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_131598_1.jpg?v=1765057854"},{"product_id":"131079","title":"Sony FE 300mm GM F2.8 OSS","description":"\u003ch3 data-start=\"111\" data-end=\"179\"\u003e Sony FE 300mm f\/2.8 GM OSS – High-Performance Professional Telephoto Lens\u003c\/h3\u003e\n\n\u003cp data-start=\"181\" data-end=\"414\"\u003e The Sony FE 300mm f\/2.8 GM OSS is a professional telephoto lens designed to offer solid reach, excellent brightness and exceptional sharpness — ideal for sports, wildlife, close-up portraiture or distant subject photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"416\" data-end=\"434\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"435\" data-end=\"1235\"\u003e \u003cstrong data-start=\"435\" data-end=\"452\"\u003e300mm focal length\u003c\/strong\u003e : perfect for sports, wildlife, close-up portraits, aviation or any distant subject.\u003cbr data-start=\"544\" data-end=\"547\"\u003e \u003cstrong data-start=\"547\" data-end=\"576\"\u003eBright f\/2.8 aperture\u003c\/strong\u003e : shallow depth of field, superb bokeh and excellent light handling even in low light.\u003cbr data-start=\"679\" data-end=\"682\"\u003e \u003cstrong data-start=\"682\" data-end=\"712\"\u003eIntegrated OSS stabilization\u003c\/strong\u003e : sharp photos handheld or on a monopod, even at long focal lengths. \u003cbr data-start=\"780\" data-end=\"783\"\u003e\u003cstrong data-start=\"783\" data-end=\"801\"\u003eG Master Series\u003c\/strong\u003e : sharpness, contrast, micro-contrast and color rendition of a high-end lens.\u003cbr data-start=\"890\" data-end=\"893\"\u003e \u003cstrong data-start=\"893\" data-end=\"929\"\u003eUltra-fast and precise autofocus\u003c\/strong\u003e : reliable tracking of moving subjects — ideal for sports or wildlife.\u003cbr data-start=\"1003\" data-end=\"1006\"\u003e \u003cstrong data-start=\"1006\" data-end=\"1046\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : designed to withstand demanding conditions, both in the studio and in the field.\u003cbr data-start=\"1127\" data-end=\"1130\"\u003e \u003cstrong data-start=\"1130\" data-end=\"1171\"\u003eSony teleconverter compatibility\u003c\/strong\u003e : possibility to extend the range without sacrificing quality.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1237\" data-end=\"1293\"\u003e Designed for professionals and action enthusiasts\u003c\/h3\u003e\n\n\u003cp data-start=\"1294\" data-end=\"1418\"\u003e A lens designed to capture the decisive moment — when lighting, speed or distance make the image difficult.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1420\" data-end=\"1436\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1437\" data-end=\"1601\"\u003e Sport, competition, fast action\u003cbr data-start=\"1470\" data-end=\"1473\"\u003e Wildlife, wild animals, birds\u003cbr data-start=\"1505\" data-end=\"1508\"\u003e Close-up portraits, portraits in natural light\u003cbr data-start=\"1556\" data-end=\"1559\"\u003e Events, aviation, entertainment, news reporting\u003c\/p\u003e\n\n \u003ch3 data-start=\"1603\" data-end=\"1635\"\u003eWhy buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1636\" data-end=\"1769\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1656\" data-end=\"1659\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1711\" data-end=\"1714\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1771\" data-end=\"1837\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211824787794,"sku":"131079|||","price":6498.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_131079_1_SEL300F28GM_LensProduct_SideView.jpg?v=1765057754"},{"product_id":"130655","title":"Sony FE 400mm GM F2.8 OSS","description":"\u003ch3 data-start=\"138\" data-end=\"199\"\u003e Sony FE 400mm f\/2.8 GM OSS – Ultra-Fast Pro Telephoto Lens\u003c\/h3\u003e\n\n\u003cp data-start=\"201\" data-end=\"443\"\u003e The Sony FE 400mm f\/2.8 GM OSS is a professional telephoto lens designed for the most demanding photographers. It combines range, brightness, and high-level optical performance to capture fast action with exceptional sharpness.\u003c\/p\u003e\n\n\u003ch3 data-start=\"445\" data-end=\"463\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"464\" data-end=\"1152\"\u003e \u003cstrong data-start=\"464\" data-end=\"481\"\u003e400mm focal length\u003c\/strong\u003e : ideal for sports, wildlife and long-distance action.\u003cbr data-start=\"538\" data-end=\"541\"\u003e \u003cstrong data-start=\"541\" data-end=\"570\"\u003eBright f\/2.8 aperture\u003c\/strong\u003e : beautiful bokeh, shallow depth of field, excellent low-light performance. \u003cbr data-start=\"660\" data-end=\"663\"\u003e\u003cstrong data-start=\"663\" data-end=\"692\"\u003eOSS optical stabilization\u003c\/strong\u003e : reduces camera shake — sharp images handheld or on a monopod.\u003cbr data-start=\"767\" data-end=\"770\"\u003e \u003cstrong data-start=\"770\" data-end=\"806\"\u003eUltra-fast and precise autofocus\u003c\/strong\u003e : perfectly controlled tracking of moving subjects.\u003cbr data-start=\"861\" data-end=\"864\"\u003e \u003cstrong data-start=\"864\" data-end=\"882\"\u003eG Master Series\u003c\/strong\u003e : extreme sharpness, faithful color rendering, minimized aberrations.\u003cbr data-start=\"950\" data-end=\"953\"\u003e \u003cstrong data-start=\"953\" data-end=\"993\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : designed for intensive professional conditions.\u003cbr data-start=\"1051\" data-end=\"1054\"\u003e \u003cstrong data-start=\"1054\" data-end=\"1095\"\u003eSony teleconverter compatibility\u003c\/strong\u003e : extended range up to 560 mm or 800 mm if required.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1154\" data-end=\"1209\"\u003e Designed for professional action photographers\u003c\/h3\u003e\n\n\u003cp data-start=\"1210\" data-end=\"1335\"\u003e A tool designed for competition and the wilderness: responsive, bright and reliable in all demanding situations.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1337\" data-end=\"1353\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1354\" data-end=\"1519\"\u003e Sport \u0026amp; fast action\u003cbr data-start=\"1375\" data-end=\"1378\"\u003e Wildlife, birds, wild animals\u003cbr data-start=\"1410\" data-end=\"1413\"\u003e Aviation \u0026amp; Outdoor Events \u003cbr data-start=\"1447\" data-end=\"1450\"\u003ePhotographers looking for a long reach and a pro f\/2.8 aperture\u003c\/p\u003e\n\n\u003ch3 data-start=\"1521\" data-end=\"1553\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1554\" data-end=\"1687\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1574\" data-end=\"1577\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1629\" data-end=\"1632\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1689\" data-end=\"1755\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211826262354,"sku":"130655|||","price":11998.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_130655_1.jpg?v=1765057639"},{"product_id":"03431","title":"SIGMA 20-200mm F3.5-6.3 DG | Contemporary (Sony-E)","description":"\u003cp data-start=\"0\" data-end=\"401\"\u003e \u003cstrong data-start=\"0\" data-end=\"83\"\u003eSIGMA 20-200mm f\/3.5-6.3 DG | Contemporary (Sony E) – Versatile \u0026amp; Compact Zoom\u003c\/strong\u003e\u003cbr data-start=\"83\" data-end=\"86\"\u003e The SIGMA 20-200mm f\/3.5-6.3 DG | Contemporary is an ultra-versatile full-frame lens designed for Sony E-mount mirrorless cameras. From wide-angle to telephoto, it covers a wide range of situations — landscape, travel, street, portrait or everyday photography — in a compact, lightweight and easy-to-carry format.\u003c\/p\u003e\n\n\u003cp data-start=\"403\" data-end=\"1128\"\u003e \u003cstrong data-start=\"403\" data-end=\"421\"\u003eKey features:\u003c\/strong\u003e\u003cbr data-start=\"421\" data-end=\"424\"\u003e Focal length range 20–200 mm: from wide angle to telephoto — ideal for landscape, travel, street, portrait, reportage and all-purpose photography. \u003cbr data-start=\"548\" data-end=\"551\"\u003ef\/3.5–6.3 aperture: balance between compactness and versatility — suitable for varied scenes both outdoors and in well-lit indoors.\u003cbr data-start=\"687\" data-end=\"690\"\u003e Contemporary series optical quality: good sharpness, controlled contrast and natural rendering — clean and homogeneous images across the entire focal range.\u003cbr data-start=\"830\" data-end=\"833\"\u003e Fast and silent autofocus: smooth and precise focusing — effective in both photos and videos.\u003cbr data-start=\"933\" data-end=\"936\"\u003e Compact and lightweight design: easy to carry — perfect for travel, walks and everyday use.\u003cbr data-start=\"1040\" data-end=\"1043\"\u003e Sony E mount: optimal compatibility with modern Sony full-frame mirrorless cameras.\u003c\/p\u003e\n\n\u003cp data-start=\"1130\" data-end=\"1398\"\u003e \u003cstrong data-start=\"1130\" data-end=\"1186\"\u003eDesigned for versatile photographers and travelers\u003c\/strong\u003e\u003cbr data-start=\"1186\" data-end=\"1189\"\u003e The 20–200 mm Contemporary is designed for those who want a single lens capable of covering everything — from wide landscapes to distant subjects — without multiplying lenses, while maintaining lightness and simplicity.\u003c\/p\u003e\n\n\u003cp data-start=\"1400\" data-end=\"1595\"\u003e \u003cstrong data-start=\"1400\" data-end=\"1416\"\u003eIdeal for:\u003c\/strong\u003e \u003cbr data-start=\"1416\" data-end=\"1419\"\u003eLandscapes, architecture, urban scenes\u003cbr data-start=\"1458\" data-end=\"1461\"\u003e Travel, street photography, light reportage\u003cbr data-start=\"1498\" data-end=\"1501\"\u003e Occasional portraits, details, distant subjects\u003cbr data-start=\"1549\" data-end=\"1552\"\u003e Everyday photography and versatile creators\u003c\/p\u003e\n\n\u003cp data-start=\"1597\" data-end=\"1764\"\u003e \u003cstrong data-start=\"1597\" data-end=\"1629\"\u003eWhy buy from us?\u003c\/strong\u003e\u003cbr data-start=\"1629\" data-end=\"1632\"\u003e SIGMA Switzerland Guarantee\u003cbr data-start=\"1653\" data-end=\"1656\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1708\" data-end=\"1711\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1766\" data-end=\"1836\"\u003e 📸 \u003cstrong data-start=\"1769\" data-end=\"1836\"\u003eOrder online and enjoy in-store support.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":52590080688466,"sku":"03431|||","price":859.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_11_B_03431_3.jpg?v=1769720443"},{"product_id":"03540","title":"SIGMA 35mm F1.2 DG DN | Art (Sony-E)","description":"\u003cp data-start=\"0\" data-end=\"459\"\u003e \u003cstrong data-start=\"0\" data-end=\"83\"\u003eSIGMA 35mm f\/1.2 DG DN | Art (Sony E) – Bright Wide-Angle \u0026amp; Artistic Rendering\u003c\/strong\u003e \u003cbr data-start=\"83\" data-end=\"86\"\u003eThe SIGMA 35mm f\/1.2 DG DN | Art is an exceptional full-frame lens designed for Sony E-mount mirrorless cameras. With its ultra-bright f\/1.2 aperture, it delivers a unique artistic rendering, extremely shallow depth of field, and outstanding low-light performance — ideal for creative reportage, environmental portraiture, and expressive photography.\u003c\/p\u003e\n\n\u003cp data-start=\"461\" data-end=\"1206\"\u003e \u003cstrong data-start=\"461\" data-end=\"479\"\u003eKey features:\u003c\/strong\u003e\u003cbr data-start=\"479\" data-end=\"482\"\u003e 35mm focal length: natural and immersive versatility — ideal for reportage, street, environmental portrait, urban landscape and creative work.\u003cbr data-start=\"615\" data-end=\"618\"\u003e Ultra-bright f\/1.2 aperture: spectacular subject separation, creamy bokeh and outstanding low-light performance.\u003cbr data-start=\"750\" data-end=\"753\"\u003e Art series optical quality: very high sharpness, rich contrast and high-end rendering — detailed images and strong visual signature.\u003cbr data-start=\"886\" data-end=\"889\"\u003e Fast and accurate autofocus: reliable focusing — perfectly suited for professional photography and video. \u003cbr data-start=\"1002\" data-end=\"1005\"\u003eRobust construction and premium finish: reliability and durability — designed for intensive professional use.\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e Sony E mount: optimal compatibility with modern Sony full-frame mirrorless cameras.\u003c\/p\u003e\n\n\u003cp data-start=\"1208\" data-end=\"1474\"\u003e \u003cstrong data-start=\"1208\" data-end=\"1260\"\u003eDesigned for demanding and expressive creators\u003c\/strong\u003e\u003cbr data-start=\"1260\" data-end=\"1263\"\u003e The 35mm f\/1.2 DG DN | Art is an iconic lens for those seeking a strong visual signature — creative reportage, artistic portraiture, low-light scenes and photography with strong character.\u003c\/p\u003e\n\n\u003cp data-start=\"1476\" data-end=\"1684\"\u003e \u003cstrong data-start=\"1476\" data-end=\"1492\"\u003eIdeal for:\u003c\/strong\u003e\u003cbr data-start=\"1492\" data-end=\"1495\"\u003e Creative reportage, street photography, documentary\u003cbr data-start=\"1540\" data-end=\"1543\"\u003e Environmental portrait, lifestyle\u003cbr data-start=\"1578\" data-end=\"1581\"\u003e Night photography, indoors, low light\u003cbr data-start=\"1629\" data-end=\"1632\"\u003e Professional photographers and artistic creators\u003c\/p\u003e\n\n\u003cp data-start=\"1686\" data-end=\"1853\"\u003e \u003cstrong data-start=\"1686\" data-end=\"1718\"\u003eWhy buy from us?\u003c\/strong\u003e\u003cbr data-start=\"1718\" data-end=\"1721\"\u003e SIGMA Switzerland Guarantee\u003cbr data-start=\"1742\" data-end=\"1745\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1797\" data-end=\"1800\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n \u003cp data-start=\"1855\" data-end=\"1925\"\u003e📸 \u003cstrong data-start=\"1858\" data-end=\"1925\"\u003eOrder online and enjoy in-store support.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":52590080721234,"sku":"03540|||","price":1429.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/B_03538_0.jpg?v=1769723066"},{"product_id":"03573","title":"SIGMA 200mm F2.0 DG | Sports (Sony-E)","description":"\u003cp data-start=\"0\" data-end=\"454\"\u003e \u003cstrong data-start=\"0\" data-end=\"90\"\u003eSIGMA 200mm f\/2.0 DG | Sports (Sony E) – Ultra-Bright Telephoto Lens \u0026amp; Pro Performance\u003c\/strong\u003e\u003cbr data-start=\"90\" data-end=\"93\"\u003e The SIGMA 200mm f\/2.0 DG | Sports is an exceptional full-frame telephoto lens designed for Sony E-mount mirrorless cameras. With its ultra-bright f\/2.0 aperture and ideal focal length for action and portrait photography, it is aimed at professional photographers seeking spectacular rendering, strong subject separation, and high low-light performance.\u003c\/p\u003e\n\n\u003cp data-start=\"456\" data-end=\"1228\"\u003e \u003cstrong data-start=\"456\" data-end=\"474\"\u003eKey features:\u003c\/strong\u003e\u003cbr data-start=\"474\" data-end=\"477\"\u003e 200mm focal length: powerful compression and ideal reach — perfect for sports, close-up wildlife, stage, tight portrait and reportage.\u003cbr data-start=\"608\" data-end=\"611\"\u003e Ultra-bright f\/2.0 aperture: very shallow depth of field, spectacular bokeh and exceptional low-light performance. \u003cbr data-start=\"748\" data-end=\"751\"\u003eSports series optical quality: very high sharpness, rich contrast and precise rendering — professional high-definition images.\u003cbr data-start=\"877\" data-end=\"880\"\u003e Fast, accurate and silent autofocus: reliable tracking of moving subjects — ideal for action, sports and stage.\u003cbr data-start=\"1002\" data-end=\"1005\"\u003e Robust, professionally built and tropicalized: maximum reliability — designed for heavy use and demanding conditions.\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e Sony E mount: optimal compatibility with modern Sony full-frame mirrorless cameras.\u003c\/p\u003e\n\n\u003cp data-start=\"1230\" data-end=\"1532\"\u003e \u003cstrong data-start=\"1230\" data-end=\"1292\"\u003eDesigned for professionals in action and exceptional portrait photography\u003c\/strong\u003e\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e The 200mm f\/2 DG | Sports is a rare lens designed for photographers who demand the maximum in terms of brightness, rendering and performance — high-level sports, entertainment, close-up wildlife and high-impact portraits.\u003c\/p\u003e\n\n\u003cp data-start=\"1534\" data-end=\"1727\"\u003e \u003cstrong data-start=\"1534\" data-end=\"1550\"\u003eIdeal for:\u003c\/strong\u003e\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e Professional sport, fast action\u003cbr data-start=\"1587\" data-end=\"1590\"\u003e Stage photography, concert, show \u003cbr data-start=\"1631\" data-end=\"1634\"\u003eClose-up portraits, extreme separation of subjects\u003cbr data-start=\"1681\" data-end=\"1684\"\u003e Expert photographers and demanding creators\u003c\/p\u003e\n\n\u003cp data-start=\"1729\" data-end=\"1896\"\u003e \u003cstrong data-start=\"1729\" data-end=\"1761\"\u003eWhy buy from us?\u003c\/strong\u003e\u003cbr data-start=\"1761\" data-end=\"1764\"\u003e SIGMA Switzerland Guarantee\u003cbr data-start=\"1785\" data-end=\"1788\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1840\" data-end=\"1843\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1898\" data-end=\"1968\"\u003e 📸 \u003cstrong data-start=\"1901\" data-end=\"1968\"\u003eOrder online and enjoy in-store support.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":52590080754002,"sku":"03573|||","price":3349.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/B_03573_0_1.jpg?v=1769722805"},{"product_id":"57a969","title":"SIGMA 24–70mm f\/2.8 DG DN II | Art (Sony E)","description":"\u003cp data-start=\"0\" data-end=\"503\"\u003e \u003cstrong data-start=\"0\" data-end=\"85\"\u003eSIGMA 24–70mm f\/2.8 DG DN II | Art (Sony E) – Standard Pro \u0026amp; High Precision Zoom\u003c\/strong\u003e \u003cbr data-start=\"85\" data-end=\"88\"\u003eThe SIGMA 24–70 mm f\/2.8 DG DN II | Art is a new generation full-frame standard zoom lens designed for Sony E-mount mirrorless cameras. More compact, lighter and even more powerful, it is aimed at demanding photographers and videographers looking for exceptional image quality, a bright constant aperture and total versatility for reportage, portrait, wedding and professional creative work.\u003c\/p\u003e\n\n\u003cp data-start=\"505\" data-end=\"1456\"\u003e \u003cstrong data-start=\"505\" data-end=\"523\"\u003eKey features:\u003c\/strong\u003e\u003cbr data-start=\"523\" data-end=\"526\"\u003e 24–70 mm focal length range: essential versatility — ideal for landscape, portrait, reportage, wedding, event and everyday photography.\u003cbr data-start=\"665\" data-end=\"668\"\u003e Constant f\/2.8 aperture: excellent light management and controlled depth of field — high performance indoors as well as in low light.\u003cbr data-start=\"821\" data-end=\"824\"\u003e New generation Art series optical quality: very high sharpness, enhanced contrast and precise rendering — sharp and consistent images across the entire focal range. \u003cbr data-start=\"980\" data-end=\"983\"\u003eFast, accurate and silent autofocus: smooth and reliable focusing — perfectly suited for professional photography and video.\u003cbr data-start=\"1118\" data-end=\"1121\"\u003e Optimized design, more compact and lighter: better ergonomics and balance — ideal for intensive and mobile use.\u003cbr data-start=\"1236\" data-end=\"1239\"\u003e Robust construction and high-end finish: professional reliability — designed to last and withstand varied conditions.\u003cbr data-start=\"1368\" data-end=\"1371\"\u003e Sony E mount: optimal compatibility with modern Sony full-frame mirrorless cameras.\u003c\/p\u003e\n\n\u003cp data-start=\"1458\" data-end=\"1716\"\u003e \u003cstrong data-start=\"1458\" data-end=\"1506\"\u003eDesigned for professionals and versatile creators\u003c\/strong\u003e\u003cbr data-start=\"1506\" data-end=\"1509\"\u003e The 24–70 mm f\/2.8 DG DN II | Art is the standard reference zoom lens for covering the majority of situations with impeccable quality — reportage, portrait, wedding, travel and demanding video production.\u003c\/p\u003e\n\n\u003cp data-start=\"1718\" data-end=\"1896\"\u003e \u003cstrong data-start=\"1718\" data-end=\"1734\"\u003eIdeal for:\u003c\/strong\u003e\u003cbr data-start=\"1734\" data-end=\"1737\"\u003e Reporting, weddings, events\u003cbr data-start=\"1769\" data-end=\"1772\"\u003e Portraits, lifestyle, stage photography\u003cbr data-start=\"1808\" data-end=\"1811\"\u003e Travel, documentary, multifaceted creation\u003cbr data-start=\"1853\" data-end=\"1856\"\u003e Professional photographers and videographers\u003c\/p\u003e\n\n \u003cp data-start=\"1898\" data-end=\"2065\"\u003e\u003cstrong data-start=\"1898\" data-end=\"1930\"\u003eWhy buy from us?\u003c\/strong\u003e\u003cbr data-start=\"1930\" data-end=\"1933\"\u003e SIGMA Switzerland Guarantee\u003cbr data-start=\"1954\" data-end=\"1957\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"2009\" data-end=\"2012\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"2067\" data-end=\"2137\"\u003e 📸 \u003cstrong data-start=\"2070\" data-end=\"2137\"\u003eOrder online and enjoy in-store support.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":52590080819538,"sku":"57A969|||","price":1169.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/B_03220_1_1920x1920_5e0e76c3-60de-42f3-b45b-659c59104189.jpg?v=1769722630"},{"product_id":"si03460","title":"SIGMA 70-200mm f2.8 DG DN OS (Sony E)","description":"\u003cp data-start=\"0\" data-end=\"441\"\u003e \u003cstrong data-start=\"0\" data-end=\"79\"\u003eSIGMA 70–200mm f\/2.8 DG DN OS | Sports (Sony E) – Pro \u0026amp; Versatile Telezoom\u003c\/strong\u003e \u003cbr data-start=\"79\" data-end=\"82\"\u003eThe SIGMA 70–200 mm f\/2.8 DG DN OS | Sports is a high-end full-frame telephoto zoom lens designed for Sony E-mount mirrorless cameras. An essential reference for demanding professionals and creators, it offers a bright constant aperture, exceptional optical quality and high-performance stabilization — ideal for portrait, sports, events and reportage.\u003c\/p\u003e\n\n\u003cp data-start=\"443\" data-end=\"1348\"\u003e \u003cstrong data-start=\"443\" data-end=\"461\"\u003eKey features:\u003c\/strong\u003e\u003cbr data-start=\"461\" data-end=\"464\"\u003e 70–200 mm focal length range: professional versatility — ideal for portrait, sport, event, reportage and stage photography.\u003cbr data-start=\"590\" data-end=\"593\"\u003e Constant f\/2.8 aperture: excellent light management and controlled depth of field — high performance indoors and outdoors.\u003cbr data-start=\"742\" data-end=\"745\"\u003e Sports series optical quality: high sharpness, rich contrast and precise rendering — sharp and consistent images across the entire focal range.\u003cbr data-start=\"876\" data-end=\"879\"\u003e Integrated OS optical stabilization: real handheld gain — increased security in low light and subject tracking. \u003cbr data-start=\"994\" data-end=\"997\"\u003eFast, accurate and silent autofocus: reliable and responsive tracking — perfectly suited for action photography as well as video.\u003cbr data-start=\"1121\" data-end=\"1124\"\u003e Robust and tropicalized construction: professional reliability — designed to withstand heavy use and demanding conditions.\u003cbr data-start=\"1260\" data-end=\"1263\"\u003e Sony E mount: optimal compatibility with modern Sony full-frame mirrorless cameras.\u003c\/p\u003e\n\n\u003cp data-start=\"1350\" data-end=\"1596\"\u003e \u003cstrong data-start=\"1350\" data-end=\"1398\"\u003eDesigned for professionals and versatile creators\u003c\/strong\u003e\u003cbr data-start=\"1398\" data-end=\"1401\"\u003e The 70–200 mm f\/2.8 DG DN OS | Sports is a mainstay of the professional camera bag, capable of covering a wide variety of situations with consistency and quality — from careful portraiture to fast action.\u003c\/p\u003e\n\n\u003cp data-start=\"1598\" data-end=\"1797\"\u003e \u003cstrong data-start=\"1598\" data-end=\"1614\"\u003eIdeal for:\u003c\/strong\u003e\u003cbr data-start=\"1614\" data-end=\"1617\"\u003e Professional portraits, weddings, events\u003cbr data-start=\"1664\" data-end=\"1667\"\u003e Sport, action, stage photography\u003cbr data-start=\"1696\" data-end=\"1699\"\u003e Reporting, documentary, multifaceted creative work\u003cbr data-start=\"1744\" data-end=\"1747\"\u003e Professional photographers and discerning creators\u003c\/p\u003e\n\n\u003cp data-start=\"1799\" data-end=\"1966\"\u003e \u003cstrong data-start=\"1799\" data-end=\"1831\"\u003eWhy buy from us?\u003c\/strong\u003e\u003cbr data-start=\"1831\" data-end=\"1834\"\u003e SIGMA Switzerland Guarantee \u003cbr data-start=\"1855\" data-end=\"1858\"\u003eProfessional after-sales service in our stores\u003cbr data-start=\"1910\" data-end=\"1913\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1968\" data-end=\"2038\"\u003e 📸 \u003cstrong data-start=\"1971\" data-end=\"2038\"\u003eOrder online and enjoy in-store support.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":52590114832722,"sku":"SI03460|||","price":1499.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_63_B_03460_2_1920x1920_dbefddae-066d-4c2f-9896-da342f02619a.jpg?v=1769722129"},{"product_id":"si03497","title":"SIGMA 300-600mm F4.0 DG OS | Sports (Sony-E)","description":"\u003cp data-start=\"0\" data-end=\"497\"\u003e \u003cstrong data-start=\"0\" data-end=\"89\"\u003eSIGMA 300–600mm f\/4.0 DG OS | Sports (Sony E) – Ultimate Telephoto \u0026amp; Pro Performance Lens\u003c\/strong\u003e\u003cbr data-start=\"89\" data-end=\"92\"\u003e The SIGMA 300–600 mm f\/4.0 DG OS | Sports is a very high-end full-frame telephoto lens designed for Sony E-mount mirrorless cameras. Designed for professional action, sports, and wildlife photographers, it combines extreme reach, a constant f\/4 aperture, and exceptional optical quality with high-performance stabilization and a build quality suited to the most demanding conditions.\u003c\/p\u003e\n\n\u003cp data-start=\"499\" data-end=\"1467\"\u003e \u003cstrong data-start=\"499\" data-end=\"517\"\u003eKey features:\u003c\/strong\u003e \u003cbr data-start=\"517\" data-end=\"520\"\u003e300–600 mm focal length range: extreme reach and precision — ideal for professional sports, wildlife, birds, aviation and very distant subjects.\u003cbr data-start=\"662\" data-end=\"665\"\u003e Constant f\/4.0 aperture: high brightness and stable exposure — superior low-light performance and precise depth-of-field control.\u003cbr data-start=\"822\" data-end=\"825\"\u003e Sports series optical quality: very high sharpness, powerful contrast and ultra-detailed rendering — professional results across the entire focal range.\u003cbr data-start=\"970\" data-end=\"973\"\u003e Integrated OS optical stabilization: sharp images handheld or tracking — enhanced effectiveness for long focal lengths.\u003cbr data-start=\"1096\" data-end=\"1099\"\u003e Fast, accurate and silent autofocus: reliable tracking of fast-moving subjects — excellence in action photography and video.\u003cbr data-start=\"1218\" data-end=\"1221\"\u003e Robust, professional, tropicalized construction: maximum resistance — designed for heavy use, dust, humidity, and extreme conditions.\u003cbr data-start=\"1379\" data-end=\"1382\"\u003e Sony E mount: optimal compatibility with modern Sony full-frame mirrorless cameras.\u003c\/p\u003e\n\n \u003cp data-start=\"1469\" data-end=\"1739\"\u003e\u003cstrong data-start=\"1469\" data-end=\"1520\"\u003eDesigned for action and nature professionals\u003c\/strong\u003e\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e The 300–600 mm f\/4 DG OS | Sports is an exceptional lens for photographers who demand the maximum — top-level sports, wildlife, major events and long-distance shooting without compromise.\u003c\/p\u003e\n\n\u003cp data-start=\"1741\" data-end=\"1961\"\u003e \u003cstrong data-start=\"1741\" data-end=\"1757\"\u003eIdeal for:\u003c\/strong\u003e\u003cbr data-start=\"1757\" data-end=\"1760\"\u003e Professional sport, competitions, fast action\u003cbr data-start=\"1808\" data-end=\"1811\"\u003e Wildlife photography, birds, distant fauna\u003cbr data-start=\"1860\" data-end=\"1863\"\u003e Extreme nature, distant landscapes, aviation\u003cbr data-start=\"1907\" data-end=\"1910\"\u003e Expert photographers and demanding outdoor creators\u003c\/p\u003e\n\n\u003cp data-start=\"1963\" data-end=\"2130\"\u003e \u003cstrong data-start=\"1963\" data-end=\"1995\"\u003eWhy buy from us?\u003c\/strong\u003e\u003cbr data-start=\"1995\" data-end=\"1998\"\u003e SIGMA Switzerland Guarantee\u003cbr data-start=\"2019\" data-end=\"2022\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"2074\" data-end=\"2077\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"2132\" data-end=\"2202\"\u003e 📸 \u003cstrong data-start=\"2135\" data-end=\"2202\"\u003eOrder online and enjoy in-store support.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":52590114865490,"sku":"SI03497|||","price":5998.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_8_B_03497_0.jpg?v=1769721883"},{"product_id":"si03544","title":"SIGMA 45mm F2.8 DG DN | Contemporary (Sony-E)","description":"\u003cp data-start=\"0\" data-end=\"399\"\u003e\u003cstrong data-start=\"0\" data-end=\"81\"\u003eSIGMA 45mm f\/2.8 DG DN | Contemporary (Sony E) – Compact, Elegant \u0026amp; Versatile\u003c\/strong\u003e\u003cbr data-start=\"81\" data-end=\"84\"\u003e The SIGMA 45mm f\/2.8 DG DN | Contemporary is a compact full-frame lens designed for Sony E-mount mirrorless cameras. Discreet, lightweight and elegant, it offers a natural focal length close to human vision, ideal for everyday photography, street photography, travel and spontaneous creation, with a soft and balanced rendering.\u003c\/p\u003e\n\n\u003cp data-start=\"401\" data-end=\"1165\"\u003e \u003cstrong data-start=\"401\" data-end=\"419\"\u003eKey features:\u003c\/strong\u003e\u003cbr data-start=\"419\" data-end=\"422\"\u003e 45mm focal length: natural and versatile perspective — ideal for street photography, environmental portraiture, travel and everyday photography.\u003cbr data-start=\"557\" data-end=\"560\"\u003e f\/2.8 aperture: balance between compactness and creativity — beautiful depth-of-field management and good performance in natural light.\u003cbr data-start=\"704\" data-end=\"707\"\u003e Contemporary series optical quality: homogeneous rendering, controlled contrast and natural visual signature — clean and elegant images. \u003cbr data-start=\"841\" data-end=\"844\"\u003eFast and silent autofocus: smooth and precise focusing — suitable for both photos and videos.\u003cbr data-start=\"946\" data-end=\"949\"\u003e Compact design and neat finish: discreet and pleasant to use lens — perfect for compact Sony hybrid cameras.\u003cbr data-start=\"1077\" data-end=\"1080\"\u003e Sony E mount: optimal compatibility with modern Sony full-frame mirrorless cameras.\u003c\/p\u003e\n\n\u003cp data-start=\"1167\" data-end=\"1432\"\u003e \u003cstrong data-start=\"1167\" data-end=\"1222\"\u003eDesigned for minimalist and nomadic photographers\u003c\/strong\u003e\u003cbr data-start=\"1222\" data-end=\"1225\"\u003e The 45mm f\/2.8 DG DN Contemporary is designed for those looking for a lightweight, discreet and high-quality lens, capable of capturing the moment naturally — street, travel, lifestyle and everyday creative work.\u003c\/p\u003e\n\n\u003cp data-start=\"1434\" data-end=\"1614\"\u003e \u003cstrong data-start=\"1434\" data-end=\"1450\"\u003eIdeal for:\u003c\/strong\u003e\u003cbr data-start=\"1450\" data-end=\"1453\"\u003e Street photography, light reportage, lifestyle\u003cbr data-start=\"1493\" data-end=\"1496\"\u003e Travel, stroll, everyday photography\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e Natural portraits, scenes of life\u003cbr data-start=\"1566\" data-end=\"1569\"\u003e Designers seeking compactness and discretion\u003c\/p\u003e\n\n\u003cp data-start=\"1616\" data-end=\"1783\"\u003e \u003cstrong data-start=\"1616\" data-end=\"1648\"\u003eWhy buy from us?\u003c\/strong\u003e\u003cbr data-start=\"1648\" data-end=\"1651\"\u003e SIGMA Switzerland Guarantee\u003cbr data-start=\"1672\" data-end=\"1675\"\u003e Professional after-sales service in our stores \u003cbr data-start=\"1727\" data-end=\"1730\"\u003eFree in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1785\" data-end=\"1855\"\u003e 📸 \u003cstrong data-start=\"1788\" data-end=\"1855\"\u003eOrder online and enjoy in-store support.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":52590114931026,"sku":"SI03544|||","price":519.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_7_B_04544_0.jpg?v=1769721599"},{"product_id":"si03567","title":"SIGMA 135mm F1.8 DG HSM | Art (Sony-E)","description":"\u003cp data-start=\"0\" data-end=\"396\"\u003e \u003cstrong data-start=\"0\" data-end=\"90\"\u003eSIGMA 135mm f\/1.8 DG HSM | Art (Sony E) – Bright Telephoto Lens \u0026amp; Exceptional Portrait Lens\u003c\/strong\u003e\u003cbr data-start=\"90\" data-end=\"93\"\u003e The SIGMA 135mm f\/1.8 DG HSM | Art is a reference full-frame telephoto lens for Sony E-mount mirrorless cameras. Renowned for its exceptional sharpness and artistic rendering, it is designed for demanding photographers seeking maximum image quality in portrait, scene, fashion or creative photography.\u003c\/p\u003e\n\n\u003cp data-start=\"398\" data-end=\"1133\"\u003e \u003cstrong data-start=\"398\" data-end=\"416\"\u003eKey features:\u003c\/strong\u003e\u003cbr data-start=\"416\" data-end=\"419\"\u003e 135mm focal length: elegant compression and flattering perspective — ideal for portrait, fashion, stage, indoor sports and detail.\u003cbr data-start=\"543\" data-end=\"546\"\u003e Ultra-bright f\/1.8 aperture: superb subject separation, smooth bokeh and controlled depth of field — high low-light performance. \u003cbr data-start=\"696\" data-end=\"699\"\u003eArt series optical quality: remarkable sharpness, high contrast and rich colors — premium rendering and very high definition.\u003cbr data-start=\"822\" data-end=\"825\"\u003e Fast and quiet HSM motor: precise and smooth focusing — effective for both photos and videos.\u003cbr data-start=\"926\" data-end=\"929\"\u003e Solid construction and high-end finish: robustness and reliability — suitable for intensive professional use.\u003cbr data-start=\"1045\" data-end=\"1048\"\u003e Sony E mount: optimal compatibility with modern Sony full-frame mirrorless cameras.\u003c\/p\u003e\n\n\u003cp data-start=\"1135\" data-end=\"1405\"\u003e \u003cstrong data-start=\"1135\" data-end=\"1190\"\u003eDesigned for discerning portrait artists and creative professionals\u003c\/strong\u003e\u003cbr data-start=\"1190\" data-end=\"1193\"\u003e The 135mm f\/1.8 Art is an iconic lens for enhancing subjects with a professional look — expressive portraits, artistic scenes, performance photography or creations with a strong visual signature.\u003c\/p\u003e\n\n\u003cp data-start=\"1407\" data-end=\"1600\"\u003e \u003cstrong data-start=\"1407\" data-end=\"1423\"\u003eIdeal for:\u003c\/strong\u003e\u003cbr data-start=\"1423\" data-end=\"1426\"\u003e Professional portraits, fashion, beauty\u003cbr data-start=\"1464\" data-end=\"1467\"\u003e Stage photography, concert, show\u003cbr data-start=\"1508\" data-end=\"1511\"\u003e Details, isolated subjects, artistic creation\u003cbr data-start=\"1554\" data-end=\"1557\"\u003e Demanding photographers and visual creators\u003c\/p\u003e\n\n \u003cp data-start=\"1602\" data-end=\"1769\"\u003e\u003cstrong data-start=\"1602\" data-end=\"1634\"\u003eWhy buy from us?\u003c\/strong\u003e\u003cbr data-start=\"1634\" data-end=\"1637\"\u003e SIGMA Switzerland Guarantee\u003cbr data-start=\"1658\" data-end=\"1661\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1713\" data-end=\"1716\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1771\" data-end=\"1841\"\u003e 📸 \u003cstrong data-start=\"1774\" data-end=\"1841\"\u003eOrder online and enjoy in-store support.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":52590114963794,"sku":"SI03567|||","price":1295.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/1014383__ScaleHeightWzgzNl0.webp?v=1769721404"},{"product_id":"144965","title":"Sony FE 100-400mm F4.5 GM OSS","description":"\u003cp data-start=\"0\" data-end=\"497\"\u003e\u003cstrong data-start=\"0\" data-end=\"79\"\u003eSony FE 100-400 mm F4.5 GM OSS – Le Téléobjectif G Master Polyvalent Ultime\u003c\/strong\u003e\u003cbr data-start=\"79\" data-end=\"82\"\u003eLe Sony FE 100-400 mm F4.5 GM OSS est un objectif plein format G Master conçu pour les photographes et vidéastes à la recherche d’une qualité d’image exceptionnelle et d’une polyvalence incomparable. Grâce à son ouverture F4.5, obtenez des résultats spectaculaires dans toutes les conditions de lumière et capturez des images impressionnantes de faune, de sport et de scènes d’action avec une précision remarquable.\u003c\/p\u003e\n\u003cp data-start=\"499\" data-end=\"1578\"\u003e\u003cstrong data-start=\"499\" data-end=\"517\"\u003ePoints forts :\u003c\/strong\u003e\u003cbr data-start=\"517\" data-end=\"520\"\u003eTéléobjectif plein format 100-400 mm : polyvalence idéale pour la faune, le sport, l’action et les sujets éloignés.\u003cbr data-start=\"635\" data-end=\"638\"\u003eOuverture constante F4.5 : performances lumineuses élevées pour des images détaillées et percutantes.\u003cbr data-start=\"739\" data-end=\"742\"\u003eQualité optique G Master : résolution et netteté exceptionnelles grâce aux lentilles XA et ED innovantes.\u003cbr data-start=\"847\" data-end=\"850\" data-is-only-node=\"\"\u003eDiaphragme circulaire à 11 lamelles : effet Bokeh puissant et arrière-plan magnifiquement flou.\u003cbr data-start=\"945\" data-end=\"948\"\u003eAutofocus ultra-rapide avec quatre moteurs linéaires XD : suivi précis et réactif pour la photo et la vidéo.\u003cbr data-start=\"1056\" data-end=\"1059\"\u003eStabilisation Optical SteadyShot (OSS) : images plus nettes à main levée même à longue focale.\u003cbr data-start=\"1153\" data-end=\"1156\"\u003eCompatible avec les téléconvertisseurs Sony : portée étendue pour photographier des sujets encore plus éloignés.\u003cbr data-start=\"1268\" data-end=\"1271\"\u003eConception entièrement nouvelle : équilibre parfait entre performances optiques, mobilité et fiabilité.\u003cbr data-start=\"1374\" data-end=\"1377\"\u003eMonture Sony E plein format : compatibilité idéale avec les boîtiers hybrides Sony dernière génération.\u003cbr data-start=\"1480\" data-end=\"1483\"\u003eConstruction robuste et professionnelle : conçu pour les conditions de prise de vue exigeantes.\u003c\/p\u003e\n\u003cp data-start=\"1580\" data-end=\"2006\"\u003e\u003cstrong data-start=\"1580\" data-end=\"1626\"\u003eConçu pour les pros et créateurs exigeants\u003c\/strong\u003e\u003cbr data-start=\"1626\" data-end=\"1629\"\u003eLe Sony FE 100-400 mm F4.5 GM OSS est le “couteau suisse” du photographe moderne. Capable de capturer des sujets rapides avec une netteté époustouflante, il s’adapte parfaitement à toutes les situations : photographie animalière, sport, nature ou vidéo professionnelle. Compact, performant et extrêmement polyvalent, il deviendra rapidement un indispensable de votre sac photo.\u003c\/p\u003e\n\u003cp data-start=\"2008\" data-end=\"2260\"\u003e\u003cstrong data-start=\"2008\" data-end=\"2024\"\u003eIdéal pour :\u003c\/strong\u003e\u003cbr data-start=\"2024\" data-end=\"2027\"\u003ePhotographie animalière et safari\u003cbr data-start=\"2060\" data-end=\"2063\"\u003eSport, automobile et action rapide\u003cbr data-start=\"2097\" data-end=\"2100\"\u003eNature, paysage et détails à distance\u003cbr data-start=\"2137\" data-end=\"2140\" data-is-only-node=\"\"\u003eCréateurs vidéo recherchant un autofocus ultra-fluide\u003cbr data-start=\"2193\" data-end=\"2196\"\u003ePhotographes à la recherche d’un téléobjectif premium polyvalent\u003c\/p\u003e\n\u003cp data-start=\"2262\" data-end=\"2434\"\u003e\u003cstrong data-start=\"2262\" data-end=\"2294\"\u003ePourquoi acheter chez nous ?\u003c\/strong\u003e\u003cbr data-start=\"2294\" data-end=\"2297\"\u003eGarantie Sony Suisse 4 ans\u003cbr data-start=\"2323\" data-end=\"2326\"\u003eService après-vente professionnel dans nos boutiques\u003cbr data-start=\"2378\" data-end=\"2381\"\u003eRetrait en magasin et conseils personnalisés gratuits\u003c\/p\u003e\n\u003cp data-start=\"2436\" data-end=\"2502\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e📸 Commandez en ligne et profitez de l’accompagnement en boutique.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53454332428626,"sku":"144965|||","price":4199.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/sony-100-400mm-f4.5-1.jpg?v=1778856325"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/collections\/jan-kopriva-ixPgwVRofcQ-unsplash.jpg?v=1763419623","url":"https:\/\/photoriviera.ch\/en\/collections\/objectifs-e-mount.oembed?page=2","provider":"Photo Riviera \u0026 Photo Grancy","version":"1.0","type":"link"}