{"product_id":"137965","title":"Sony FE 50mm F1.4 GM","description":"\u003ch3 data-start=\"91\" data-end=\"162\"\u003e Sony FE 50mm f\/1.4 GM – High-End, Bright \u0026amp; Versatile Standard Lens\u003c\/h3\u003e\n\n \u003cp data-start=\"164\" data-end=\"441\"\u003eThe Sony FE 50mm f\/1.4 GM is a premium prime lens designed to offer great versatility with professional results. Thanks to its bright aperture and exceptional optical quality, it is perfect for portraiture, reportage, lifestyle, and creative video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"443\" data-end=\"461\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"462\" data-end=\"1044\"\u003e \u003cstrong data-start=\"462\" data-end=\"478\"\u003e50mm focal length\u003c\/strong\u003e : ideal natural field of view for portraits, street photography, travel and everyday scenes.\u003cbr data-start=\"551\" data-end=\"554\"\u003e \u003cstrong data-start=\"554\" data-end=\"583\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e : shallow depth of field, beautiful bokeh and excellent in low light.\u003cbr data-start=\"663\" data-end=\"666\"\u003e \u003cstrong data-start=\"666\" data-end=\"694\"\u003eG Master optical quality\u003c\/strong\u003e : high resolution, strong contrast, accurate color rendering.\u003cbr data-start=\"757\" data-end=\"760\"\u003e \u003cstrong data-start=\"760\" data-end=\"802\"\u003eFast, smooth and silent autofocus\u003c\/strong\u003e : ideal for action photography as well as video.\u003cbr data-start=\"851\" data-end=\"854\"\u003e \u003cstrong data-start=\"854\" data-end=\"894\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable outdoors as well as for intensive projects. \u003cbr data-start=\"950\" data-end=\"953\"\u003e\u003cstrong data-start=\"953\" data-end=\"971\"\u003eCompact format\u003c\/strong\u003e : lighter and more manageable than a 50mm f\/1.2, while remaining premium.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1046\" data-end=\"1084\"\u003e Designed for discerning creators\u003c\/h3\u003e\n\n\u003cp data-start=\"1085\" data-end=\"1229\"\u003e A balanced lens offering high-end rendering and great creative freedom, whether for portrait, reportage or lifestyle photography.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1231\" data-end=\"1247\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1248\" data-end=\"1371\"\u003e Portraits, lifestyle, wedding\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e Report, street, travel\u003cbr data-start=\"1302\" data-end=\"1305\"\u003e Interior and natural light\u003cbr data-start=\"1335\" data-end=\"1338\"\u003e Content creators and videographers\u003c\/p\u003e\n\n\u003ch3 data-start=\"1373\" data-end=\"1405\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1406\" data-end=\"1539\"\u003e 4-year Sony Switzerland warranty\u003cbr data-start=\"1426\" data-end=\"1429\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1481\" data-end=\"1484\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1541\" data-end=\"1607\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52211817283922,"sku":"137965|||","price":1698.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_137965_1_SEL50F14GM.jpg?v=1765059502","url":"https:\/\/photoriviera.ch\/en\/products\/137965","provider":"Photo Riviera \u0026 Photo Grancy","version":"1.0","type":"link"}