{"product_id":"142253","title":"Canon RF 50mm F1.4L VCM","description":"\u003ch3 data-end=\"183\" data-start=\"115\"\u003e Canon RF 50mm f\/1.4 L VCM – Bright \u0026amp; Creative Standard Lens\u003c\/h3\u003e\n\n\u003cp data-end=\"492\" data-start=\"185\"\u003e The Canon RF 50mm f\/1.4 L VCM is a full-frame lens that combines compactness, brightness, and optical quality. Designed for photographers and videographers seeking excellent sharpness and professional results, it is suitable for a wide range of uses—from portraiture and street photography to video.\u003c\/p\u003e\n\n\u003ch3 data-end=\"512\" data-start=\"494\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-end=\"1180\" data-start=\"513\"\u003e \u003cstrong data-end=\"538\" data-start=\"513\"\u003eStandard 50mm focal length\u003c\/strong\u003e : natural field of view, close to what the eye perceives, ideal for portrait, street, lifestyle and reportage.\u003cbr data-end=\"662\" data-start=\"659\"\u003e \u003cstrong data-end=\"691\" data-start=\"662\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e : shallow depth of field, superb bokeh and very good low-light performance. \u003cbr data-end=\"786\" data-start=\"783\"\u003e\u003cstrong data-end=\"813\" data-start=\"786\"\u003eL Series Optical Quality\u003c\/strong\u003e : Sharpness, contrast and color rendering at the highest level.\u003cbr data-end=\"880\" data-start=\"877\"\u003e \u003cstrong data-end=\"932\" data-start=\"880\"\u003eVCM motor – smooth and silent focusing\u003c\/strong\u003e : perfect for both video and photography.\u003cbr data-end=\"980\" data-start=\"977\"\u003e \u003cstrong data-end=\"1020\" data-start=\"980\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable and durable lens, suitable for intensive use.\u003cbr data-end=\"1081\" data-start=\"1078\"\u003e \u003cstrong data-end=\"1095\" data-start=\"1081\"\u003eRF mount\u003c\/strong\u003e : compatibility with Canon full-frame mirrorless cameras, performance optimization.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1230\" data-start=\"1182\"\u003e Designed for demanding professionals and creators\u003c\/h3\u003e\n\n\u003cp data-end=\"1462\" data-start=\"1231\"\u003e The 50mm f\/1.4 L VCM is the all-purpose lens that combines discretion, versatility, and professional quality. It is perfectly suited for portraiture, reportage, lifestyle, street photography, travel, or creative video content.\u003c\/p\u003e\n\n\u003ch3 data-end=\"1480\" data-start=\"1464\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-end=\"1614\" data-start=\"1481\"\u003e Portraits, lifestyle, street photography, travel\u003cbr data-end=\"1517\" data-start=\"1514\"\u003e Reporting, documentary, daily photography\u003cbr data-end=\"1562\" data-start=\"1559\"\u003e Videographers, creative content, portrait \u0026amp; professional video\u003c\/p\u003e\n\n \u003ch3 data-end=\"1648\" data-start=\"1616\"\u003eWhy buy from us?\u003c\/h3\u003e\n\n\u003cp data-end=\"1789\" data-start=\"1649\"\u003e 3-year Canon Swiss warranty\u003cbr data-end=\"1679\" data-start=\"1676\"\u003e Professional after-sales service in our stores\u003cbr data-end=\"1734\" data-start=\"1731\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-end=\"1857\" data-start=\"1791\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":52207204139346,"sku":"142253|||","price":1348.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_142253_1.png?v=1764970235","url":"https:\/\/photoriviera.ch\/en\/products\/142253","provider":"Photo Riviera \u0026 Photo Grancy","version":"1.0","type":"link"}