{"product_id":"7240c006","title":"Canon RF 85mm F1.4L VCM","description":"\u003ch3 data-start=\"109\" data-end=\"175\"\u003e Canon RF 85mm f\/1.4 L VCM – High-End Portrait \u0026amp; Creative\u003c\/h3\u003e\n\n\u003cp data-start=\"177\" data-end=\"432\"\u003e The Canon RF 85mm f\/1.4 L VCM is a full-frame lens designed for demanding photographers and videographers. It combines professional rendering, artistic bokeh, and versatility—perfect for portraiture, lifestyle photography, creative projects, or video.\u003c\/p\u003e\n\n\u003ch3 data-start=\"434\" data-end=\"452\"\u003e Key features:\u003c\/h3\u003e\n\n\u003cp data-start=\"453\" data-end=\"1230\"\u003e \u003cstrong data-start=\"453\" data-end=\"469\"\u003e85mm focal length\u003c\/strong\u003e : natural compression, minimal distortion — ideal for highlighting subjects, close-up portraits or isolated subjects. \u003cbr data-start=\"585\" data-end=\"588\"\u003e\u003cstrong data-start=\"588\" data-end=\"617\"\u003eBright f\/1.4 aperture\u003c\/strong\u003e : very shallow depth of field, silky bokeh and beautiful blur effects to isolate the subject.\u003cbr data-start=\"718\" data-end=\"721\"\u003e \u003cstrong data-start=\"721\" data-end=\"748\"\u003eL Series optical quality\u003c\/strong\u003e : sharpness, contrast, color rendering and detail of a high-end lens.\u003cbr data-start=\"827\" data-end=\"830\"\u003e \u003cstrong data-start=\"830\" data-end=\"882\"\u003eVCM motor – smooth and silent focusing\u003c\/strong\u003e : fast and discreet autofocus, perfectly suited for both photo and video.\u003cbr data-start=\"962\" data-end=\"965\"\u003e \u003cstrong data-start=\"965\" data-end=\"1005\"\u003eRobust and tropicalized construction\u003c\/strong\u003e : reliable, durable lens, suitable for various conditions (studio, outdoors, travel).\u003cbr data-start=\"1092\" data-end=\"1095\"\u003e \u003cstrong data-start=\"1095\" data-end=\"1109\"\u003eRF mount\u003c\/strong\u003e : full compatibility with modern Canon mirrorless cameras, to get the most out of light and performance.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1232\" data-end=\"1280\"\u003e Designed for demanding professionals and creators\u003c\/h3\u003e\n\n \u003cp data-start=\"1281\" data-end=\"1445\"\u003eThe RF 85mm f\/1.4 L VCM is ideal for portrait, wedding, fashion, studio, lifestyle or any project requiring a polished and professional aesthetic.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1447\" data-end=\"1463\"\u003e Ideal for:\u003c\/h3\u003e\n\n\u003cp data-start=\"1464\" data-end=\"1659\"\u003e Artistic and professional portraits\u003cbr data-start=\"1503\" data-end=\"1506\"\u003e Fashion, close-up portrait, outdoor portrait\u003cbr data-start=\"1549\" data-end=\"1552\"\u003e Wedding, studio, premium shootings\u003cbr data-start=\"1586\" data-end=\"1589\"\u003e Content creators, videographers, photographers looking for a professional style\u003c\/p\u003e\n\n\u003ch3 data-start=\"1661\" data-end=\"1693\"\u003e Why buy from us?\u003c\/h3\u003e\n\n\u003cp data-start=\"1694\" data-end=\"1834\"\u003e 3-year Canon Swiss warranty\u003cbr data-start=\"1721\" data-end=\"1724\"\u003e Professional after-sales service in our stores\u003cbr data-start=\"1776\" data-end=\"1779\"\u003e Free in-store pickup and personalized advice\u003c\/p\u003e\n\n\u003cp data-start=\"1836\" data-end=\"1902\"\u003e 📸 Order online and enjoy in-store support.\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":52207203549522,"sku":"7240C006|||","price":1420.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/9883\/1954\/files\/imgi_52_AB_144108_1.jpg?v=1764970646","url":"https:\/\/photoriviera.ch\/en\/products\/7240c006","provider":"Photo Riviera \u0026 Photo Grancy","version":"1.0","type":"link"}