on May 29, 2026
Sony is launching its summer promotion with attractive offers on a selection of mirrorless camera bodies and lenses.
From April 6 to August 2, 2026, enjoy up to CHF 300.– instant discount on selected Sony camera bodies, as well as cashbacks of up to CHF 300.– on a selection of Sony lenses.
Whether you want to upgrade to full-frame, complete your current equipment, or invest in a new lens, now is the right time to take advantage of a great Sony offer.
Two types of Sony offers
This promotion includes two different mechanisms:
1. Instant discount on Sony camera bodies
For eligible camera bodies, the discount is already deducted directly from the selling price.
This means you immediately benefit from the promotional price, without having to fill out forms or submit a refund request after purchase.
✔️ Discount applied directly to the price
✔️ No cashback to claim
✔️ Final price immediately visible
✔️ Simple and transparent offer
2. Cashback on a selection of Sony lenses
For eligible lenses, this is a Sony cashback.
In this case, the customer purchases the lens at the displayed price, then personally submits a cashback request after purchase directly to Sony, according to the promotion's terms and conditions.
✔️ Purchase of the lens in-store or online
✔️ Cashback request to be made after purchase
✔️ Refund processed by Sony
✔️ Up to CHF 300.– refunded depending on the model
Sony camera bodies with instant discount
Here are the camera bodies eligible for the instant discount:
| Sony Product | Product Code | Instant Discount |
|---|---|---|
| Sony Alpha 7R V | ILCE-7RM5 | CHF 300.– |
| Sony Alpha 7S III | ILCE-7SM3 | CHF 200.– |
| Sony Alpha 7CR | ILCE-7CR | CHF 200.– |
| Sony Alpha 7 IV, including kits | ILCE-7M4 | CHF 200.– |
| Sony Alpha 7C II, including kits | ILCE-7CM2 | CHF 200.– |
| Sony ZV-E1, including kits | ZV-E1 | CHF 200.– |
| Sony Alpha 6700, including kits | ILCE-6700 | CHF 200.– |
| Sony Alpha 6400, including kits | ILCE-6400A | CHF 150.– |
| Sony Alpha 6100, including kits | ILCE-6100A | CHF 100.– |
| Sony ZV-E10 II, including kits | ZV-E10M2 | CHF 50.– |
| Sony ZV-E10, including kits | ZV-E10 | CHF 50.– |
Sony lenses eligible for cashback
Here is the selection of Sony lenses eligible for cashback:
| Sony Lens | Product Code | Cashback |
|---|---|---|
| FE 16–25 mm F2.8 G | SEL1625G | CHF 100.– |
| FE 16–35 mm F2.8 GM | SEL1635GM | CHF 200.– |
| E 16–55 mm F2.8 G | SEL1655G | CHF 100.– |
| FE 20–70 mm F4 G | SEL2070G | CHF 200.– |
| FE 24–50 mm F2.8 G | SEL2450G | CHF 100.– |
| FE 24–105 mm F4 G OSS | SEL24105G | CHF 200.– |
| FE 24–70 mm F2.8 GM | SEL2470GM | CHF 300.– |
| FE 35 mm F1.4 GM | SEL35F14GM | CHF 200.– |
| FE 50 mm F1.4 GM | SEL50F14GM | CHF 200.– |
| FE 70–200 mm F4 Macro G OSS II | SEL70200G2 | CHF 100.– |
| FE 70–200 mm F2.8 GM OSS | SEL70200GM | CHF 200.– |
| FE 85 mm F1.4 GM | SEL85F14GM | CHF 100.– |
| FE 90 mm F2.8 Macro G OSS | SEL90M28G | CHF 100.– |
| FE 100–400 mm F4.5–5.6 GM OSS | SEL100400GM | CHF 100.– |
| FE 200–600 mm F5.6–6.3 G OSS | SEL200600G | CHF 100.– |
Available at Photo Riviera and Photo Grancy
Important: Not all Sony products eligible for this promotion are necessarily listed on our website. We do not list the entire Sony catalog online, but that does not mean we cannot obtain them.
If a promotional item does not appear on our website, please contact the store of your choice directly: we can check its availability and order it for you quickly.
Our stores are at your disposal to advise you on choosing the camera body or lens best suited to your photography or videography needs.
Important Information
Promotion valid from 06.04.2026 to 02.08.2026 on a selection of Sony products.
Instant discounts on camera bodies are already deducted from the selling price.
Cashbacks on lenses must be requested after purchase directly from Sony, according to the official terms of the promotion.
Offer valid while supplies last.
Discover the Sony promotion
Take advantage of the Sony Summer 2026 promotion now at Photo Riviera and Photo Grancy.
Order online, pick up your equipment in-store, or visit us directly in Vevey or Lausanne for our advice.
