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Canon RF 50mm f/1.4 L VCM – Bright & Creative Standard Lens
The Canon RF 50mm f/1.4 L VCM is a full-frame lens that combines compactness, brightness, and optical quality. Designed for photographers and videographers seeking excellent sharpness and professional results, it is suitable for a wide range of uses—from portraiture and street photography to video.
Key features:
Standard 50mm focal length : natural field of view, close to what the eye perceives, ideal for portrait, street, lifestyle and reportage.
Bright f/1.4 aperture : shallow depth of field, superb bokeh and very good low-light performance.
L Series Optical Quality : Sharpness, contrast and color rendering at the highest level.
VCM motor – smooth and silent focusing : perfect for both video and photography.
Robust and tropicalized construction : reliable and durable lens, suitable for intensive use.
RF mount : compatibility with Canon full-frame mirrorless cameras, performance optimization.
Designed for demanding professionals and creators
The 50mm f/1.4 L VCM is the all-purpose lens that combines discretion, versatility, and professional quality. It is perfectly suited for portraiture, reportage, lifestyle, street photography, travel, or creative video content.
Ideal for:
Portraits, lifestyle, street photography, travel
Reporting, documentary, daily photography
Videographers, creative content, portrait & professional video
Why buy from us?
3-year Canon Swiss warranty
Professional after-sales service in our stores
Free in-store pickup and personalized advice
📸 Order online and enjoy in-store support.
Looking to replace your old camera equipment? We offer a trade-in program when you purchase a new product. You can order online, select "In-store pickup" (Photo Riviera or Photo Grancy) in your shopping cart, and then choose "Pay in store." When you arrive, simply bring your old equipment. We'll assess it on the spot, and the trade-in value will be deducted from your purchase price.
We strive to prepare your order as quickly as possible. Delivery may take approximately 1 to 3 business days if the item is in stock.
In the event that the item is not in stock with us but is available from our supplier, the delivery time may be extended by an additional working day.
All parcels are sent via priority mail with signature confirmation through the Post Office.
If the item is available in one of our branches, you can pick it up for free and benefit from our personalized advice.
To make a return, please contact us by email so that we can arrange the product return procedure.
Order online with complete peace of mind: you can then come to the store without an appointment with your product to benefit from free explanations and demonstrations by one of our specialists.
At Photo Riviera and Photo Grancy, demonstration and advice are an integral part of the experience — at no extra cost.
