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Sony FE 28-70mm f/2 GM – Ultra-Bright & Versatile Standard Zoom
The Sony FE 28-70mm f/2 GM is an exceptional full-frame standard zoom lens, offering the versatility of a zoom with the image quality and brightness of a prime lens. It's an ideal tool for demanding photographers and videographers who want a single lens capable of doing it all, with professional-grade quality.
Key features:
Focal length 28–70 mm : perfect for portrait, reportage, travel, lifestyle and everyday use.
Constant aperture f/2 : superb bokeh, excellent low-light performance, very controlled depth of field.
G Master optical quality : high sharpness, faithful color rendering, consistent sharpness across the entire image.
Fast, accurate and silent autofocus : perfect for action photography and video.
Premium and tropicalized construction : reliable in the long term, even in difficult conditions.
Optimized format : lighter and more manageable than a classic pro zoom — ideal for long sessions or travel.
Designed for ambitious creators
A high-end lens designed to produce strong, cinematic images, with beautiful bokeh and impeccable sharpness.
Ideal for:
Professional & artistic portraits
Wedding, reportage, event
Travel, street, lifestyle
Cinematic video, content creation
Why buy from us?
4-year Sony Switzerland warranty
Professional after-sales service in our stores
Free in-store pickup and personalized advice
📸 Order online and enjoy in-store support.
We strive to prepare your order as quickly as possible. Delivery may take approximately 1 to 3 business days if the item is in stock.
In the event that the item is not in stock with us but is available from our supplier, the delivery time may be extended by an additional working day.
All parcels are sent via priority mail with signature confirmation through the Post Office.
If the item is available in one of our branches, you can pick it up for free and benefit from our personalized advice.
To make a return, please contact us by email so that we can arrange the product return procedure.
Order online with complete peace of mind: you can then come to the store without an appointment with your product to benefit from free explanations and demonstrations by one of our specialists.
At Photo Riviera and Photo Grancy, demonstration and advice are an integral part of the experience — at no extra cost.
